蚂蚁金服蚂蚁国际-Integrated Marketing Manager-全球市场
任职要求
Skills and qualifications 1. Strong time management skills. 2. Strong project management skills and ability to manage multiple projects at once 3. Ability to multi-task and work in a fast-paced environment. 4. Strong communication skills, both written and verbal. 5. Strong organizational skills. 6. Spirit of collaboration. 7. Results-oriented with the ability to identify forward-thinking techniques to achieve revenue goals. 8. Ability to learn new technologies or strategies quickly. Preferred qualifications 1. Bachelor's degree or above in Marketing, Management, or related fields. 2. Over 5 years of experience in channel management, with a good understanding of channel operation models and management methods. 3. Strong market insight and analytical skills to accurately grasp market dynamics. 4. Excellent communication skills, negotiation techniques, and team collaboration spirit. 5. Proficient in office software and with certain data analysis capabilities. 6. Ability to travel.
工作职责
1. Develop partner strategies, including the recruitment, evaluation, and management of partners such as referrals, eco-partners, and media. 2. Expand new sales partners and establish cooperative relationships with potential partners. 3. Maintain existing partner relationships, regularly communicate with partner partners to understand market demands and feedback. 4. Assist partners in developing sales plans and provide training and market support. 5. Monitor partner sales performance, analyze sales data, and adjust partner strategies in a timely manner. 6. Manage partner incentive policies to ensure the enthusiasm and loyalty of partner partners. 7. Participate in the formulation of the promotional activities, and other market strategies to ensure alignment with partner interests and company goals.
Job DescriptionOversee and manage international payment partnerships to meet the payment service needs of Ctrip Group’s internal departments and subsidiaries, ensuring smooth project execution from initiation through implementation to go live.Deeply understand the cost structure of the payment channels you manage (including but not limited to scheme assessment fees, chargebacks, gateways, cross-border fees, etc.), and work on expanding and optimizing channel selection to reduce costs and improve ROI.Conduct research on local payment methods, understand leading local acquirers, and perform competitive analysis in the payment sector; identify consumer payment behavior diversity and industry trends.Maintain effective communication with stakeholders, understand overseas compliance and legal requirements, and plan reasonable fund routing, account setup, etc., for clearing and settlement in relevant markets.Collaborate with cross-functional teams, including Marketing, Data Analysis, Product, Finance, Tax, Legal, Compliance, and other internal stakeholders, to integrate and implement payment channels.Work closely with global partners within the group to ensure optimal payment service performance and user experience across regional markets.Manage the configuration and operation of coupons on the payment checkout page.Address and resolve issues for occasional customer complaints, settlement discrepancies, and transaction monitoring anomalies through timely communication with internal and external channels.Support ad-hoc tasks to facilitate the achievement of team goals.Qualifications4-5 years of proven experience in the cross-border payment industry, familiar with card scheme rules and acquiring rules, and knowledgeable about international payment solutions, APMs, and fintech; experience with international PSPs and acquiring bank partnerships is preferred.Excellent skills in business development, interpersonal communication, and product understanding, coupled with a strong ability to learn and a genuine enthusiasm for the payments industry.Familiar with payment industry optimization techniques, chargeback handling, and cost structures, and knowledgeable about transaction routing or payment risk control rules.High data sensitivity, capable of efficient data monitoring and cost analysis, and able to collaborate with product teams on payment success rates and conversion rate projects.A strategic problem solver with analytical and execution skills, and excellent communication skills in both English and Chinese; overseas work and study experience is preferred.Bachelor’s degree or above, with a preference for majors in finance, e-commerce, computer science, mathematics, or related fields. 中文/工作内容负责海外市场的收单合作，满足携程集团内部部门及子公司的海外收单服务需求，确保项目从立项到落地的顺利完成。深入理解所负责渠道的收单成本结构（包括但不限于费率、拒付、网关、跨境附加费等），拓展并优化通道选择，降低成本，提高ROI。调研当地市场主流支付方式，了解当地主流收单机构，进行支付方面的竞品分析；识别消费者支付行为的多样性及支付行业趋势。与合作伙伴保持积极有效沟通，了解境外合规法务环境，规划合理的资金路由、账户设置，以及相关区域的资金汇总、清结算、管理方案。与跨职能团队合作，包括营销、数据分析、产品、财务、税务、法务、合规及其他内部部门，负责支付渠道的整合与落地。与全球各地集团内公司伙伴密切合作，确保区域内各市场的支付服务性能和用户体验。支付渠道侧优惠券的运营配置如遇到客户投诉、清结算、TS监控发现异常等问题时，与内部和外部通道及时沟通解决。参与并支持潜在的临时性任务，以促进团队目标的实现。
1.负责阿里巴巴国际站（Alibaba.com）的品牌、创意及营销设计工作，涵盖品牌体系构建、品牌活动策划、营销推广设计、营销IP形象打造、社交媒体视觉呈现等项目。 2.主导输出行业领先且具备国际顶尖水准的设计方案，并对设计行业发展趋势保持深刻洞察。 3.拥有卓越的实战能力，通过经验传授、方法论沉淀及流程培训，确保设计作品的高质量交付。 4.具备全球设计供应商资源的整合与管理能力。 1. Responsible for brand, creative and marketing design of Alibaba.com, Including brand system, brand campaign, marketing promotion, marketing IP, social media and other design projects. 2. Responsible for producing the most industry-leading and international top level design solutions, and having profound insight into the development of design industry. 3. Excellent hands-on ability. Experience, methods, process training to ensure the quality of design works. 4. Able to integrate and manage global design suppliers.
1. Support the Integrated Marketing Manager in tracking project progress, handling documents, proofreading materials, and maintaining PR/influencer lists 2. Assist in day-to-day operations of official social media accounts, including post scheduling, caption writing/translation, campaign rollout, and basic community management 3. Help execute local social media and KOL campaigns, including coordination, product seeding, and content collection 4. Assist in preparing campaign performance reports, presentation slides, and internal documents 5. Handle ad hoc tasks to ensure smooth execution of marketing campaigns
- Develop and execute comprehensive marketing strategies to drive brand awareness and customer acquisition. - Create and execute marketing campaigns to build and strengthen the Keeta brand, driving brand awareness, customer loyalty, and engagement. - Conduct market research and competitor analysis globally to identify emerging trends and opportunities in the food delivery industry, and apply insights to enhance the Keeta brand positioning. - Collaborate with cross-functional teams, including product, operations, and design, to ensure consistent brand messaging and brand representation across all touch points. - Develop and maintain brand guidelines and standards to ensure cohesive brand identity and voice.- Oversee the development and execution of branding and creative assets, including advertising materials, packaging, website content, and social media content, to ensure alignment with the brand strategy. - Monitor and analyze brand performance metrics, such as brand awareness, perception, and customer sentiment, and provide data-driven recommendations for brand optimization. - Manage marketing budgets allocated to brand management activities and ensure efficient allocation of resources. - Stay up-to-date with industry developments, market trends, and best practices in brand management to drive continuous improvement and innovation.