蚂蚁金服蚂蚁国际-Social Media Manager-万里汇WorldFirst
任职要求
1. Strong understanding of social media strategy and B2B content marketing, ideally within fintech or global trade sectors. 2. Proven track record managing multi-platform social presence (LinkedIn, YouTube, Instagram, TikTok, Facebook, X, Reddit). 3. Experience collaborating with influencers, creators, and agencies. 4. Proficiency in social analytics tools (e.g., SEM rush, GA4, nativ…
工作职责
We are seeking a dynamic and data-driven Social Media Manager to join WorldFirst’s Global Marketing team. This role is responsible for building and executing social strategies that amplify WorldFirst’s brand voice, drive engagement, and grow visibility across global markets. The ideal candidate combines creativity with analytical thinking, understands the nuances of B2B fintech storytelling, and can translate complex financial products into engaging narratives across platforms such as LinkedIn, YouTube, TikTok, and Instagram. Key Responsibilities: 1. Global Social Strategy: Develop and execute a global social media strategy aligned with brand and campaign objectives. Balance long-term brand storytelling with short-term performance goals across multiple regions. 2. Content Planning & Publishing: Own the global social media calendar, ensuring consistent, on-brand messaging. Plan, brief, and schedule content that aligns with key product and event moments. 3. Creative & Production Oversight: Collaborate with design, video, and influencer teams to produce high-quality organic and paid assets including reels, tutorials, event coverage, and product explainers that reflect WorldFirst’s tone and visual identity. 4. Influencer & KOL Integration: Partner with e-commerce and finance creators to extend campaign reach. Manage deliverables, briefs, and referral link tracking to ensure measurable ROI from influencer collaborations. 5. Community & Reputation Management: Oversee audience engagement across channels — including post replies, trend participation, and issue management — ensuring the brand maintains a professional yet approachable tone globally. 6. Campaign Amplification: Coordinate with paid media teams to extend top-performing organic content, manage boosted posts, and ensure synergy between organic reach and paid amplification. 7. Performance Tracking & Insights: Monitor analytics (engagement rate, reach, follower growth, UTM performance), prepare monthly reports, and translate data into actionable insights for optimization. 8. Cross-functional Collaboration: Work with brand, content, product, and PR teams to ensure consistent key narratives and messaging across all social media channels.
We are seeking a professional Brand and Content Manager to join our global marketing team in Shanghai, China. This individual will be responsible for developing and executing a content strategy that aligns with WorldFirst's brand identity, ensuring all content produced across various channels consistently reflects the brand's voice, values, and messaging, while also managing the creation and distribution of that content to engage the target audience and achieve marketing goals. ● Content Strategy and Planning: Develop and execute a comprehensive message house and content calendar aligned with marketing objectives and brand strategy. Identify target audiences and tailor content to their needs and interests. Research and analyze industry trends to inform content strategy. ● Content Creation and Management: Generate engaging content across various formats including brand content, product content, tutorials, customer stories, etc to communicate brand messages. ● Content calendar management: Planning and scheduling content releases across different platforms to maximize reach and engagement. ● Content optimization: Ensuring content is optimized for search engines (SEO) and relevant to the target audience. ● Collaboration with cross-functional teams: Working closely with social, KOL, paid, website, and PR to integrate brand messaging across all initiatives, and maximize the value of content created. ● Performance analysis and reporting: Tracking key metrics like website traffic, social media engagement, and lead generation to measure the effectiveness of content strategies.
1. This role focuses on developing and executing integrated marketing projects to drive brand awareness and acquisition. He/ she will be part of the Emerging Markets Commercial team based in Kuala Lumpur. Being a global team, he/she will have opportunities to collaborate with global and local marketing agencies and WorldFirst internal marketing teams across Australia, SEA, China and UK. 2. Marketing strategy & budgeting – Drive emerging markets acquisitions with the objective of growing the business and lowering the cost per acquisition. 3. Online marketing – Partner with our central marketing team to enhance our WorldFirst Emerging Markets website and optimize SEO/SEM results to target the correct client profile. 4. Partnership marketing & events – Drive field marketing activities across Emerging Markets, support sales and partnership team to build ecosystem partners, develop and run lead generation campaigns and events. 5. Social/ Influencers – Identify and manage agencies to drive KOL-led campaigns; Ideate and execute new ambassador programs and campaigns to build KOL relationships (eg. client-based KOLs or external KOLs). 6. Content- Contribute and build content strategy to drive Emerging Markets localized content (eg. Customer case studies, client testimonies, blog content, co-partnership content, social media content across owned, earned and paid channels) 7. CRM – Send out daily market updates emailers; support the Commercial team in reviewing email journeys to optimize conversions down the funnel
1. Content Strategy and Planning - Develop and implement content strategies across various platforms (Instagram, Twitter, TikTok, Youtube, etc.). - Align with agency to create & develop content calendar, including thematic content, campaigns, and promotions. - Collaborate with creative team to create multimedia content (photos, videos, infographics, etc.). - Collaborate product teams to ensure cohesive messaging and brand consistency. - Maintain a consistent brand voice across all social media platforms, adapting to platform-specific styles and audiences. 2. Data Analytics & Reporting - Analyze performance metrics (engagement rates, reach, impressions, etc). - Develop weekly/monthly reports with actionable insights to improve campaign, content strategy, and ROI. - Keep up with social media algorithm to ensure content is optimized for visibility and engagement. 3. Paid Social Media Ads - Brief and manage paid campaigns across social media platforms, including Facebook, Instagram, TikTok, etc. 4. Trend Spotting & Innovation - Stay updated on emerging social platforms, trends, and viral content, integrating these into brand strategy.
1. Manage Moroccan social media accounts (Facebook, Instagram, Tiktok) 2. Manage budget for social media and related advertising programs. 3. Work with Xiaomi's global social media team to provide local market insights and listen to local social media trends.