蚂蚁金服蚂蚁国际-SEO Technical Strategist-万里汇WorldFirst

1. Drive WorldFirst's organic growth KPIs, working closely with development, content, and marketing teams to fully capitalize on growth possibilities. 2. Proven hands-on SEO experience with a solid methodology in core areas, including site audit, competitor benchmarking campaign, facilitating technical implementation with engineers, organic content expansion roadmap, link acquisition techniques, etc. 3. Optimize websites for efficient crawling and indexing, while improving Core Web Vitals to elevate organic search performance. 4. Evaluate content performance to pinpoint underperforming areas and double down on content production that speaks to the right customer profile. 5. Strengthen the global backlink profile to significantly boost the website's overall domain authority. 6. Help position our brand as a market leader in the financial services and technology industry through actionable, forward-thinking SEO strategies. 7. Develop and execute scalable international SEO frameworks for multilingual and multi-regional websites, including hreflang tagging, regional keyword strategies, localization workflows, and geo-targeting tactics. 8. Collaborate across content, web, product, and regional marketing teams to ensure our global assets are search-optimized, culturally resonant, and aligned with local search intent and behavior. 9. Reinforce our approach to conversion rate optimization, ensuring ongoing monitoring and optimization of monetization opportunities. 10. Adept at using tools/platforms to track, monitor, and report on SEO outcomes, with a data-driven mindset to identify gaps and growth opportunities worth investing in. 11. Able to bridge communication between internal teams and external stakeholders to foster alignment and coordination on SEO initiatives. 12. Advice cross-functional teams and stakeholders on SEO best practices and emerging trends.

Lead technical SEO audits and optimization (site speed, crawlability, mobile-first indexing). Develop keyword strategies and optimize content for global markets (blogs, product pages, localized SEO). Analyze organic performance using tools like Ahrefs/SEMrush; report on traffic, rankings, and conversions. Partner with content, dev, and regional teams to align SEO with campaigns and product launches. Develop and execute video SEO strategies to drive YouTube growth. Develop GEO plan to ensure brand prominence in AI search results (e.g., SearchGPT, AI Overview); providing case studies in this area is highly advantageous.

Key Responsibilities: Regional B2B Campaign Development: Work closely with international teams and local agencies to identify and implement specific marketing campaigns tailored to the objectives, preferences, and styles of different regional markets. Cross-Functional Collaboration: Coordinate with teammates from various departments located in different regions to ensure seamless communication and integration of marketing strategies. Platform Management: Utilize tools like Salesforce, Google Analytics, LinkedIn, and other platforms to manage campaigns, analyze data, and report insights that drive optimization. SEO Expertise: Develop and implement SEO strategies to improve organic search rankings, increase website traffic, and enhance overall visibility. Marketing Content Creation: Craft compelling content for a variety of marketing channels, including email campaigns, presentations, brochures, website copy, and social media posts. Performance Analysis: Evaluate campaign performance using analytics tools to generate actionable insights and drive continuous improvement. Trend Monitoring: Stay informed of industry trends, emerging technologies, and competitive activities to provide recommendations for innovative marketing approaches.

Job Summary: We're looking for an experienced and visionary Digital Marketing Director to lead our global digital strategy. In this pivotal role, you will drive awareness, engagement, and conversion across global markets by leading a high-performing digital team, managing cross-channel campaigns, and innovating with cutting-edge tools. You'll oversee SEO, social, email marketing, and digital advertising across awareness and consideration stages, ensuring cohesive and impactful consumer experiences across touchpoints. Key Responsibilities: 1. Digital Advertising & Paid Media - Oversee digital advertising campaigns across platforms (Google, Meta, YouTube, etc.) focused on brand awareness and customer consideration. - Optimize media mix, targeting, and creative strategy based on data insights. - Collaborate with influencers, content partners, creative and performance teams for campaign development, CPM, CPA and ROI improvement. 2. SEO & Website Optimization - Lead global SEO strategy, technical SEO audits, and content development. - Monitor website performance and improve user experience and conversion rates. 3. Social Media Strategy - Develop platform-specific strategies across global markets. - Oversee organic content planning and paid social media campaigns. - Monitor digital trends and leverage emerging platforms for brand relevance. 4. Email & CRM Marketing - Drive email marketing strategies for lifecycle marketing, promotions, and re-engagement. - Oversee A/B testing, automation, and CRM integration to boost effectiveness. 5. Analytics & Budget Management - Track and analyze KPIs across all digital channels. - Manage budgets efficiently and identify areas of opportunity and improvement. - Stay ahead of digital trends and adopt new tools to elevate performance. 6. Team Leadership & Strategy - Lead, mentor, and grow a global digital marketing team. - Define digital growth strategies in alignment with brand and business goals. - Collaborate closely with cross-functional teams including brand, product, and regional marketing.