安克创新Media Manager - DACH&BNX
任职要求
职位要求：
1、2年以上Google、Facebook等海外主流广告实际投放经验；
2、对Google、Facebook等广告运作机制有深刻的理解，对广告账户的搭建，广告优化有系统性的经验和思路；
3、英语听说读写流畅， 具备跨文化交流能力；
4、优秀的解决问题能力及抗压能力，具有较强的数据敏感性和数据分析能力；；
5、执行能力强，能自我驱动地深入研究事实和数据，推动持续突破；
6、具备较强的沟通能力及抗压能力，同时具备多任务处理能力。工作职责
工作职责： 1、负责EU以DE市场为主的海外广告平台的广告投放管理工作，平台包括和不限于Google，Meta，Twitter、Amazon DSP、TikTok等，进行推广预算管理与成本控制等，并对投放效果负责； 2、根据品牌定位，营销目标，产品卖点和目标用户画像制定不同产品的投放策略； 3、定期对广告数据进行监测，整合和分析投放数据； 4、对目标人群，创意表现等进行数据分析和总结，并不断优化推广效果； 4、对投放方法与技巧不断创新，勇于尝试和探索新的广告平台和渠道； 5、跨部门沟通和团队合作，确保广告效果的达成；
1. Content Strategy and Planning - Develop and implement content strategies across various platforms (Instagram, Twitter, TikTok, Youtube, etc.). - Align with agency to create & develop content calendar, including thematic content, campaigns, and promotions. - Collaborate with creative team to create multimedia content (photos, videos, infographics, etc.). - Collaborate product teams to ensure cohesive messaging and brand consistency. - Maintain a consistent brand voice across all social media platforms, adapting to platform-specific styles and audiences. 2. Data Analytics & Reporting - Analyze performance metrics (engagement rates, reach, impressions, etc). - Develop weekly/monthly reports with actionable insights to improve campaign, content strategy, and ROI. - Keep up with social media algorithm to ensure content is optimized for visibility and engagement. 3. Paid Social Media Ads - Brief and manage paid campaigns across social media platforms, including Facebook, Instagram, TikTok, etc. 4. Trend Spotting & Innovation - Stay updated on emerging social platforms, trends, and viral content, integrating these into brand strategy.
1. Manage Moroccan social media accounts (Facebook, Instagram, Tiktok) 2. Manage budget for social media and related advertising programs. 3. Work with Xiaomi's global social media team to provide local market insights and listen to local social media trends.
Responsibility - Social Media Management: Develop and execute a comprehensive social media strategy to grow brand awareness, engagement, and community across platforms like Facebook, Instagram, TikTok, and more. Plan and schedule posts to ensure a consistent and cohesive content strategy across channels. - Content Creation: Collaborate with creative teams to produce engaging, platform-specific content that resonates with international audiences. - Community Building: Foster meaningful connections with our audience by actively engaging with followers, responding to comments, and building a loyal online community. - Performance Analysis: Monitor and analyze social media metrics (e.g., engagement, reach, conversions) to evaluate campaign effectiveness and identify areas for improvement. - Trendspotting: Stay ahead of social media trends, platform updates, and cultural shifts to keep our strategy fresh and relevant. - Email Marketing: Support email marketing efforts by aligning social media campaigns with broader digital marketing initiatives.
1. Strategic Planning: - Develop and implement comprehensive social media strategies that align with the company's marketing goals. - Analyze users, social channels, market trends and competitor activity to inform strategy and identify opportunities. 2. Content Creation: - Come up with social content plan of engaging, high-quality content for all social media platforms. - Ensure content is consistent with the brand voice and messaging. 3. Campaign Management: - Plan and execute social media campaigns (includig social UGC campaigns), monitor campaign performance and adjust strategies as needed to meet objectives. 4. Performance Analysis: - Track and analyze social media metrics to measure the effectiveness of campaigns. - Report on performance and provide insights to the marketing team and executive leadership.