安克创新creative manager

- Support leadership goals and grow long-term business through exploring new Ads adoption opportunities and driving initiatives that will help clients start advertising on Amazon. - Understand Amazon's search, display and video advertising tools to help build relevant and effective advertising solutions for China based advertisers. - Understand digital marketing, e-commerce landscape, online streaming landscape, industry and competitive environment. Be able to craft compelling customized media solutions and engage in competitive selling. - Helping Advertising Sales team develop and present strategic advertising solutions to C-level executives - Serve as key business partner to deliver the highest level of educational and consultant services to China-based brands and advertisers. - Help advertisers see how to best utilize Amazon’s ad tools in order to better build their business. - Coordinate campaign setup with the global advertising teams. - Being a virtual leader to cooperate cross function partner (e.g. Account manager, Creative Manager, Product Go-to Market team etc to centralize resource/support/solution to the advertisers. - Dive deep on campaign performance reports and work with advertising teams around the globe to enable optimal performance to advertisers in each locale. - Use CRM tools to track all pertinent account information and business progress.

- Lead and inspire a team of visual designers and video producers to produce innovative and on-brand content that resonates with our target audience. Maintain a high creative standard while encouraging fresh, bold ideas; - Oversee the creative direction of photo and video shoots, and manage the creative process from concept to final execution, ensuring deadlines are met and projects are delivered within budget; - Work with marketing teams to create engaging and dynamic content for different platforms. Drive the development of compelling video content, photography, and interactive experiences; - Ensure consistency in all creative outputs by adhering to the brand's visual identity, tone of voice, and core values. Review creative materials to ensure they meet brand standards and effectively communicate the brand's personality; - Deep understanding of the product's unique value propositions and develop innovative creative concepts based on it;

Job Description:Trip.com is seeking a talented and creative Brand Marketing Manager to enhance our global brand presence. We are looking for a strategic thinker with a passion for travel and a proven ability to create compelling brand narratives based in Shanghai. If you have a strong background in brand marketing and are ready to take on new challenges, we want to hear from you.Key Strategic Brand Management:1.Implement global brand strategy that relates to local insight and business goals and drive brand awareness, engagement, and desirability for the Trip.com brand.2.Develop an in-depth understanding of global market, project related markets, business, target audience, competitive scenes, and latest trends for continuous evolution of brand strategy for the Trip.com brand.3.Implement global brand guidelines to ensure brand consistency and integrity across all marketing channels and touchpoints.4.Develop guideline for specific long-term branding project in line with brand guideline, and manage across all marketing channels and touchpoints. Foster synergy with internal teams and represents global brand team. Brand Marketing Campaign Management1.Collaborate with internal teams and external agencies to produce creative content that resonates with our target audience.2.Design and implement high-impact, multi-channel marketing campaigns, leveraging both traditional and digital media.3.Negotiate effectively with media partners to secure the best rates and placements for advertising campaigns.4.Utilize data-driven insights to optimize marketing efforts and drive brand growth.5.Stay ahead of industry trends, competitor activities, and consumer behavior to inform strategic decisions.6.Manage marketing budgets efficiently, ensuring maximum ROI.Brand Partnership Marketing Management1.Identify brand partnership opportunities with internal and alliance travel partners leveraging Trip.com branding resources to drive business incremental. 2.Develop partnership methodology and SOP in the interest of different travel partners and internal stakeholders.3.Negotiate with internal and external stakeholders for maximized business performance.4.Implement partnership project with efficiency, quality and optimization.

- Manage the marketing procurement categories i.e. Creative and Ads production, Events, social media and media categories in regional and country level. - Selects suppliers & agencies in accordance with category strategy and manages them from a portfolio perspective - Drive marketing team towards early and accurate creation of purchase requisitions in compliance with all purchasing policies. - Maintains a database of agency/supplier capabilities and interviews agencies to assess their suitability, making recommendations for engagement. - Work cross functionally with the marketing departments as well as supplier management. - Manage Procurement process from RFQs through PO release by selecting from the panel, advocates strategy, analyses and benchmarks result and negotiates with the suppliers. - Reviews, and manages the contracts and supplier/agency negotiations and feedback; tracks key contracts & expiration dates to ensure proactivity. - Initializes rate cards & staffing plans to bring efficiency to the sourcing, benchmarking & negotiations processes - Make recommendations for procurement strategies, processes & procedures by utilizing analytics and market intelligence. - Pro-actively develops and manages key stakeholders, suppliers, and agencies; develops relationships, completes scorecards, communicates feedback. - Follows the SOPs and policy set by the Procurement Guidelines and educates colleagues on best practices and ways of working. - Ensure procurement processes are transparent, ethical and complied with legal requirement and compliance policies. - Assist in the development of KPIs and SLAs for suppliers.