安克创新Latam-Marketing Specialist Mexico

1.Deep dive into local markets/audiences/competitors, and develop proper strategy with in-depth product understandingInitiate, negotiate, establish key influencer partnerships to support marketing events, projects and campaigns. 2.Ensure qualified deliverables and acheivement of project goals, in compliance with given time frame. 3.Manage partnerships matrix, to deliver long-term results and and extablish strong relationships for the brand. 4.Good communication skills to coordinate with related teams like Sales, Distributor, Agency, etc, to achieve mutual goals

Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life Founded in 2011. We are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2000+ million USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, smart home and other fields, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have a total of 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talents like you to join us! For more information, please visit: https://us.anker.com/ Responsibilities: - Propose multi-platform social media strategy and plan to support integrated marketing campaigns, with goals to generate social adapted content, build brand awareness and drive traffic to landing pages. - Execute and support the creation of social media activation for product launch and promotional campaigns, working together with brand/product marketing team and US local social media team - Curate and support online/offline activities focusing on engaging with outdoor enthusiasts, DIYers and RV owners Cross-functional project management delivering execution excellence of social media calendar and social content. - Work closely with cross-functional teams including creative, influencer MKT and content partnership teams to ensure the content is both informative and appealing. - Track and Monitor KPIs (e.g., EMV, social following, engagement, conversion etc.), and re-evaluate or audit for new metrics when needed, - Provide monthly performance report and post-campaign report. - Stay up-to-date and research on social media trends, news, updates, both within and outside of the tech industry, to identify social growth and viral opportunities such as TikTok Livestream, Instagram Shop

Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! For more information, please visit: https://us.anker.com/ About eufyMake eufyMake, formerly known as AnkerMake, is a sub-brand of Anker Innovations, created by a passionate team of engineers and hobbyists who love pushing the boundaries of UV printing. We understand the excitement of creating unique prints to share with friends, as well as the challenges of long wait times, imperfect curves, and stringing. At eufyMake, we bring a maker's spirit to life, backed by cutting-edge technology from the global leader in charging, Anker Innovations. Together, let’s embrace a future where UV printing is faster, smarter, and more user-friendly. You can visit our website eufymake.com for more information. Location: Hybrid at New York City, NY Position Overview: We’re looking for an experienced and driven Business Development Specialist – SMB to lead growth within the small and medium business segment. You will be responsible for identifying new business opportunities, nurturing client relationships, and developing scalable go-to-market strategies. This role requires a blend of strategic thinking and hands-on execution to accelerate revenue and market expansion. Key Responsibilities: - Identify and pursue new business opportunities with SMB customers across key verticals. - Build and manage a sales pipeline, from prospecting to deal closure. - Develop and execute territory-specific or industry-focused business development strategies. - Engage directly with decision-makers to understand their needs and propose tailored solutions. - Collaborate with cross-functional teams including marketing, product, and customer support to deliver an exceptional customer experience. - Build and maintain long-term relationships with resellers, distributors, and ecosystem partners. - Provide regular market feedback, sales forecasts, and performance reports to leadership. - Represent eufyMake at industry events, trade shows, and customer engagements as needed.

1. Marketing & Brand Growth • Develop and execute marketing campaigns (digital, social, PR, influencers) tailored to US audience to promote iQIYI’s brand and content. • Localize global campaigns for U.S. audiences, ensuring cultural relevance and alignment with iQIYI’s brand identity. • Plan and coordinate promotions for key content launches (e.g., drama, variety shows, movies). • Drive user growth through online and offline channels including social media, influencer partnerships, paid ads, PR, and events. • Build and maintain strong relationships with local media outlets, influencers, and strategic partners. • Stay up to date on industry trends and competitive landscape in streaming and entertainment. • Collaborate with HQ teams in China to align on branding and messaging. 2. Business Development & Partnerships • Identify and secure strategic partnership with distributors, telcos, OTT platforms, and lifestyle brands to expand iQIYI’s content reach and monetization (e.g., bundled subscriptions, co-branded promotions). • Negotiate revenue-sharing, licensing, and co-marketing deals with local and international partners (e.g., media networks, influencers, tech companies). • Support expansion efforts in Canada, Mexico, Brazil, Australia, and the UK by researching markets and building partner pipelines.