安克创新Social Media Specialist - 3D/UV Printer (Freelance)
任职要求
- BA degree or above, marketing major preferred - 3+ years of marketing experience working in social media related areas Abundant and up-to-date knowledge in all major social media platforms including Instagram, TikTok, YouTube - Exceptional communicator, strong and experienced in organizational influence - A highly self-driven learner, entrepreneur mind-set - Robust project management skills, strong time-management skills - Thrives in a fast-paced environment, comfortable and experienced in dealing with changes and ambiguity - Experience working in Consumer Electronics, Technology, E-commerce industries or DTC brands is highly preferred - Experience working in a marketing agency is a plus
工作职责
Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life Founded in 2011. We are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2000+ million USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, smart home and other fields, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have a total of 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talents like you to join us! For more information, please visit: https://us.anker.com/ Responsibilities: - Propose multi-platform social media strategy and plan to support integrated marketing campaigns, with goals to generate social adapted content, build brand awareness and drive traffic to landing pages. - Execute and support the creation of social media activation for product launch and promotional campaigns, working together with brand/product marketing team and US local social media team - Curate and support online/offline activities focusing on engaging with outdoor enthusiasts, DIYers and RV owners Cross-functional project management delivering execution excellence of social media calendar and social content. - Work closely with cross-functional teams including creative, influencer MKT and content partnership teams to ensure the content is both informative and appealing. - Track and Monitor KPIs (e.g., EMV, social following, engagement, conversion etc.), and re-evaluate or audit for new metrics when needed, - Provide monthly performance report and post-campaign report. - Stay up-to-date and research on social media trends, news, updates, both within and outside of the tech industry, to identify social growth and viral opportunities such as TikTok Livestream, Instagram Shop
Responsibilities: - Manage brand social media channels with the creation and execution of clear and effective strategic plans. - Coordinate with user and influencer communities on social media to amplify reach and engagement. - Develop and execute robust social campaign and content plans aligned with company's marketing goals. - Monitor and analyze channel data to identify trends, measure success, and make data-driven decisions to optimize channel performance. - Collaborate with cross-functional teams to align social media initiatives with broader marketing and business objectives. - Keep updated with the newest platform algorithm and adapt to it accordingly.
Key Responsibilities: Content creation related brand, products, and community activities Maintain relationship with Xiaomi Fan Club Xiaomi Community social media engagement (user interaction) Up to date with current technology and aware with happening issue in community forum Creative ideation for community acquisition and retention
1. MLBBMY Full-Channel Social Media Management - Drive end-to-end operations: content planning → production → posting → analytics. - Utilize commercial ad tools to achieve follower targets by month and T/A reach targets by campaign. - Execute campaign-specific social content & social activation for key initiatives, including livestream content, offline production content and community reward activities etc. - Provide agile support for regional social media trend observation and user insight integration. - Oversee all official social channels & manage moderator teams. 2. Data-Driven Optimization - Monitor content performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). 3. End-to-End Project Ownership - Own complex social events and social media metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)
- 负责TikTok矩阵运营，包括账号定位和增长策略、内容排播和策划、上传发布、版权处理、评论维护和舆情监控等工作； - 深入研究海外市场偏好和TT分发机制，生产制作符合平台和用户喜好的视频、打造爆款，为站内引流； - 监控平台用户反馈，及时响应，维护良好品牌形象； - 研究行业优秀案例和竞手动态，梳理总结方法，迭代运营思路。