安克创新Creative设计师（服装纺织方向）

1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.

1.负责阿里巴巴国际站（Alibaba.com）的品牌、创意及营销设计工作，涵盖品牌体系构建、品牌活动策划、营销推广设计、营销IP形象打造、社交媒体视觉呈现等项目。 2.主导输出行业领先且具备国际顶尖水准的设计方案，并对设计行业发展趋势保持深刻洞察。 3.拥有卓越的实战能力，通过经验传授、方法论沉淀及流程培训，确保设计作品的高质量交付。 4.具备全球设计供应商资源的整合与管理能力。 1. Responsible for brand, creative and marketing design of Alibaba.com, Including brand system, brand campaign, marketing promotion, marketing IP, social media and other design projects. 2. Responsible for producing the most industry-leading and international top level design solutions, and having profound insight into the development of design industry. 3. Excellent hands-on ability. Experience, methods, process training to ensure the quality of design works. 4. Able to integrate and manage global design suppliers.

- Develop and execute online marketing strategies, with full responsibility for brand development and management; - Familiar with digital advertising channels, including search marketing (NAVER/Google), social media platforms (Instagram, YouTube, TikTok, etc.), in-app advertising, and KOL collaborations; - Leverage data analysis to optimize user acquisition, retention, and conversion processes, and improve overall ROI; - Coordinate with internal teams (product, tech, design, operations) and external agencies to implement integrated multi-channel marketing campaigns; - Lead and manage the local marketing team, enhancing team execution and creative capabilities; - Stay on top of Korean consumer trends and the competitive landscape, continuously providing high-quality market insights and innovative strategies.

- Drive User Acquisition - Optimize user acquisition funnels across all channels by designing landing pages, referral programs, and viral loops that reduce CAC while scaling volume efficiently. - Maximize User Activation - Own the onboarding experience and define the critical "Aha moment." Ensure new users experience core product value within their first session to establish immediate engagement. - Boost User Retention - Build habit-forming features and engagement loops through strategic push notifications, email campaigns, and in-app prompts that drive consistent user return and long-term engagement. - Scale Experimentation - Run 10+ experiments weekly and cultivate a data-driven testing culture across all elements—from UI components to complete user flows. Base all decisions on statistical significance rather than opinions. - Cross-functional Leadership - Partner with Engineering, Data Science, Marketing, and Design teams to rapidly ship growth features at startup speed within a larger organizational structure.