安克创新Brand Marketing Specialist (Dubai, United Arab Emirates)
任职要求
- Bachelor's degree in Marketing Business Administration, or a related field. - 3-5 years of proven experience in brand management or marketing, with a track record of successful global or regional campaigns. - Strong understanding of consumer behavior and market dynamics across different cultures and regions. - Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders. - Creative and strategic thinker with strong analytical skills to assess marketing effectiveness and ROI. - Ability to manage multiple projects simultaneously and work under tight deadlines. - Chinese speaker is required.
工作职责
ABOUT US Anker Innovations is a multinational consumer electronics company. Our various consumer brands, including Anker, Nebula, eufy, and Soundcore, develop innovative products that are sold worldwide. Today we have over 5000 employees in Asia, Europe, the Middle East and the United States, and we are always looking for top talent to join our team. ABOUT THIS ROLE We are seeking a dynamic and experienced Brand Marketing Manager to drive the marketing strategy for our brands on a regional scale. This role involves supporting, developing and implementing our marketing and brand plans across countries in MEA Region, working across multiple disciplines, from building regional IMC plans and launch campaigns, to coordinating social media activity, briefing creative and working with our strategic agencies. RESPONSIBILITIES - Collaborate with global and regional cross-functional teams, including marketing, GTM and product development to develop and localise global marketing strategies that align with Anker Innovations goals and brand identity. - Conduct market research to identify trends, insights, and opportunities for brand growth in different countries. - Collaborate with regional marketing teams to ensure that global brand strategies are adapted effectively to local markets while maintaining brand consistency. - Oversee the creation of marketing materials and campaigns, including digital content, advertising, public relations, and events. - Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to achieve targets. - Manage the brand marketing budget, ensuring resources are allocated effectively to maximize ROI. - Stay up-to-date with global marketing trends and best practices, incorporating innovative approaches into the brand's marketing efforts.
Job Summary 1. The Brand Strategy Intern will support the Senior Marketing Specialist and Brand Marketing Director in developing and executing brand strategies. 2. This role involves conducting both quantitative and qualitative research, analyzing data, and assisting in strategic planning to ensure the brand remains innovative and aligned with market trends. The ideal candidate should have a strong analytical mindset, attention to detail, and a passion for branding. Key Responsibilities 1. Assist in brand strategy development by conducting market research and competitive analysis 2. Support quantitative and qualitative research initiatives to gather actionable insights. 3. Collaborate with the Senior Marketing Specialist to analyze data and identify key trends. 4. Contribute to brainstorming sessions for brand positioning and storytelling efforts. 5. Prepare presentations and reports on research findings for internal stakeholders.
Responsibility - Develop and execute scalable, ROI-driven influencer marketing strategies to deliver measurable business outcomes across North America. - Identify, onboard, and nurture relationships with high-impact influencers and artists that resonate with our target audience and brand. - Lead end-to-end influencer campaigns, driving engagement, brand affinity, and conversion growth. - Build and manage a strategic product seeding program to amplify brand visibility through partnerships with cultural leaders, trendsetters, and key influencers. - Monitor, analyze, and optimize campaign performance using key metrics (e.g., CPV, affiliate sales, CAC) to maximize ROI and impact. - Establish and track team KPIs, fostering a culture of innovation, collaboration, and accountability.
1. Develop a thourough understanding of the company, its strategy, products and assess the Italy market. 2. Collaborate in local marketing strategies and ensure projects and acheivement of goals in the designated regions, in compliance with given time frame. 3. Initiate, negotiate, establish key influencer partnerships to support marketing events, projects and campaigns. 4. Manage partnerships to deliver long-term results and and extablish strong relationships for the brand Insta360.
Support the Marketing team in crafting visual design for online and offline in accordance with the brand guidelines for new product and seasonal promotion campaign launches. Support in art direction and copywriting Help coordinate with third party suppliers on production Contributes to team efforts by accomplishing tasks as needed. Reviews final layouts and suggesting improvements when necessary.