影石Brand Strategy Intern

We are seeking a strategic Senior Marketing Operations Manager to establish and optimize our marketing investment framework. This role will design budget management protocols, drive financial-performance alignment, and cultivate best practice sharing across markets. You will serve as the crucial bridge between Finance, Regional Teams, and Leadership, ensuring marketing spend delivers measurable business impact. Key Responsibilities 1. Budget Governance & Process Design Design standardized budget planning templates and timelines Establish clear approval workflows with Finance for marketing budgets Develop procurement guidelines for marketing expenditures Create budget adjustment protocols for agile investment 2. Performance Accountability Framework Implement campaign evaluation standards with unified KPIs Oversee post-campaign review process with standardized templates Manage vendor payment certification tied to performance Maintain marketing spend database with categorization 3. Insight Generation & Reporting Produce quarterly Spend Effectiveness Reports Develop allocation vs. performance analysis Lead budget planning workshops with stakeholders Present investment recommendations to leadership 4. Capability Building Curate Marketing Operations Playbook Organize best practice sharing sessions Establish cross-functional training programs Maintain case study repository 我们正在寻找一位战略性的高级市场运营经理，负责建立和优化我们的营销投资框架。该角色将设计预算管理协议，推动财务绩效的对齐，并在各市场间培养最佳实践分享。您将作为财务部门、区域团队和领导层之间的重要桥梁，确保营销投入能够带来可衡量的业务影响。 主要职责： 1. 预算治理与流程设计 设计标准化预算规划模板和时间表 与财务部门制定明确的营销预算审批工作流程 制定营销支出的采购指南 创建预算调整协议以实现敏捷投资 2. 绩效责任框架 实施统一关键绩效指标（KPI）的活动评估标准 监督使用标准化模板的活动后评审流程 管理与绩效挂钩的供应商付款认证 维护分类的营销支出数据库 3. 洞察生成与报告 制作季度支出效果报告 开发分配与绩效分析 领导与利益相关者的预算规划研讨会 向领导层呈现投资建议 4. 能力建设 策划市场运营操作手册 组织成功案例分享会议 建立跨职能培训项目 维护案例研究库

This role is part of a Global Brand & Marketing team, is based in Singapore reporting to the Head of EmFi and Brand marketing. S/he will help define, build and activate the brand narrative for Ant International (A&I) and its Flagship brands ensuring the latter’s consistency to A&I’s brand identity and messaging. S/he will also drive brand equity and performance through the development and execution of A&I’s brand guidelines, its application and governance as well as go-to-market (GTM) campaigns including but not limited to experiential design and marketing, sports and event marketing. Key Roles and Responsibilities 1. Brand Development Develop and articulate the A&I brand purpose and manifesto, aligned with overarching long term business goals Create unified A&I Brand and Message House in collaboration with PR, and develop the brand focus / key messages for the year, ensuring consistency in its application and execution across all channels Drive the application of brand messaging including but not limited to: - LinkedIn (with PR) - Brand Content Calendar of A&I and its Flagship Brands: Develop and maintain to present a unified narrative to external audience - Provide and maintain brand content for owned channels (website) to ensure it reflects unified narrative - Point of contact for OC and HR to introduce and incorporate brand key messages for staff understanding and awareness, as well as talent recruitment, culture building • Lead development of brand assets such as brand video and campaign collateral • Develop and manage an A&I Brand experience – its creation and application, and support Flagship Brand’s development in theirs • Develop and manage A&I’s Brand Guide and its application to Flagship Brands • Lead and manage Brand applications including but not limited to A&I events, sponsorships 2. Brand Go-to-Market Activation, Execution and Management • Develop and execute overarching communications strategies to to deliver the A&I positioning, identity and narrative / key messages for the year through brand campaign and/or activations • Manage an integrated overview of brand touchpoints and its performance, ensuring clear budget mapping and campaign planning • Support the execution of brand performance tracker, analysis and insights application to identify and execute action points to improve A&I’s equity/value • Work with Flagship Brands to leverage their communications to maximise A&I’s brand understanding recognition, recall and appreciation for A&I brand • Champion new and experimental branding approaches and share industry trends and practices, to elevate visibility and engagement in line with brand identity whilst building a culture of innovation amongst wider team and stakeholders

- Brand Strategy Development: Own the end-to-end development and execution of the brand strategy, including long-term positioning, messaging, and market differentiation. Ensure alignment with business goals and evolving consumer trends. Uphold and evolve brand guidelines to ensure consistency and integrity across all marketing materials. - Brand Campaign Management: Oversee the development, execution, and optimization of multi-channel brand campaigns to build brand awareness and drive engagement. - Creative Direction: Collaborate with internal and external creative teams to ensure all content and collateral align with the brand's identity and messaging - Content Oversight: Manage in-house and external content teams, ensuring all content meets high creative standards and complies with brand guidelines. Evaluate content performance and provide guidance to optimize creative output. - Brand Performance: Track and analyze brand performance through key metrics (brand awareness, sentiment, loyalty, etc.) and provide actionable insights to optimize brand campaigns and initiatives. - Budget Management: Oversee the brand budget, ensuring that all brand activities are delivered on time, within budget, and aligned with strategic objectives. - Mentorship & Leadership: Set clear objectives, lead and mentor team members, providing guidance on brand best practices and creative development.

- Brand Strategy Development: Own the end-to-end development and execution of the brand strategy, including long-term positioning, messaging, and market differentiation. Ensure alignment with business goals and evolving consumer trends. Uphold and evolve brand guidelines to ensure consistency and integrity across all marketing materials. - Brand Campaign Management: Oversee the development, execution, and optimization of multi-channel brand campaigns to build brand awareness and drive engagement. - Co-Marketing Initiatives: Identify and collaborate with external brands on co-marketing campaigns to expand reach, enhance brand equity, and drive mutual growth. - Brand Performance: Track and analyze brand performance through key metrics (brand awareness, sentiment, loyalty, etc.) and provide actionable insights to optimize brand campaigns and initiatives.