安克创新UK Ads实习生

Amazon Advertising is dedicated to drive measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions, including sponsored ads, display, video, and custom ads, leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses to build brand awareness, increase product sales, and more. The Amazon Advertising team helps CN-based advertisers to reach Amazon customers globally: on Amazon, across our other owned and operated properties, on other high-quality destinations across the internet, and on millions of Kindles, tablets, and mobile devices. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team that is working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place. If you have a consultative approach, a history of business development to drive successful partnerships, or an experience of data analytics to translate business data into meaningful insights, and are ready to deliver strategic advertising solutions globally, please apply today! Responsibilities Include, But Are Not Limited To l Have the ownership of end-to-end data analytics, including data retrieving, modeling, analysis and reporting to measure business operation, discover business insights and support strategic decision making. l Work with business peer to understand business requirement and solve it with data solution, build up reporting, tools and process to improve team’s productivity and working efficiency. l Deliver the revenue goals through exploring the new business opportunities through identifying and creating new relationships with advertisers. l Understand Amazon's search and display advertising tools to help build relevant and effective advertising solutions for our advertisers. l Understand and learn about the e-commerce landscape and competitive environment, including knowledge of competitive product offerings. l Deliver the highest level of educational and consultant services to China-based brands and advertisers. l Help advertisers see how to best utilize Amazon’s ad tools in order to better build their business. l Coordinate campaign setup with the global advertising teams. l Dive deep on campaign performance reports and work with advertising teams around the globe to enable optimal performance to advertisers in each locale. l Use CRM tools to track all pertinent account information and business progress.

1. Marketing & Brand Growth • Develop and execute marketing campaigns (digital, social, PR, influencers) tailored to US audience to promote iQIYI’s brand and content. • Localize global campaigns for U.S. audiences, ensuring cultural relevance and alignment with iQIYI’s brand identity. • Plan and coordinate promotions for key content launches (e.g., drama, variety shows, movies). • Drive user growth through online and offline channels including social media, influencer partnerships, paid ads, PR, and events. • Build and maintain strong relationships with local media outlets, influencers, and strategic partners. • Stay up to date on industry trends and competitive landscape in streaming and entertainment. • Collaborate with HQ teams in China to align on branding and messaging. 2. Business Development & Partnerships • Identify and secure strategic partnership with distributors, telcos, OTT platforms, and lifestyle brands to expand iQIYI’s content reach and monetization (e.g., bundled subscriptions, co-branded promotions). • Negotiate revenue-sharing, licensing, and co-marketing deals with local and international partners (e.g., media networks, influencers, tech companies). • Support expansion efforts in Canada, Mexico, Brazil, Australia, and the UK by researching markets and building partner pipelines.

日常实习：面向全体在校生，为符合岗位要求的同学提供为期3个月及以上的项目实践机会。 团队介绍：国际电商是根植于多样、个性的直播和短视频的内容电商业务，致力于用互动式的趣味购物体验丰富生活，使全球商贸高效而触手可得。国际化电商业务团队希望让用户拥有个性、灵活、高效的消费体验，也希望以适用各种场景的稳定服务辅助商家更好的销售物美价廉的商品，让美好生活触手可得。 1、执行、管理并优化所有的行业活动，包括活动策划及执行，方法论及对接流程整理，完成活动总结； 2、管理创意资产（H5页面、搜索横幅、海报、贴纸）的交付，管理流量以及所有相关活动文件，为活动启动做准备； 3、与组织内的团队合作，提供见解和建议； 4、识别行业趋势，并利用这些知识提出创造性解决方案。

1. 承接公司的品类份额增长计划，带领团队制定面向核心消费者的业务策略和规划，包括选品/价格/营销，并达成业绩目标； 2. 负责独立站的全业务链条，向核心目标消费者准确清晰的传递品牌形象和全链路购物体验，包括建站优化、流量运营、内容和活动运营、购物体验和购后体验； 3. 营销推广：制定合理的推广策略，管理维护重点渠道，例如广告/KOL/EDM/Affiliate，确保业务结果达成； 4. 品牌/产品和购物体验管理：分析网站需求，基于品牌和产品规划，策划网站架构\排版\功能\购物流程优化等； 5. 与开发团队共同完成网站的建设和改版工作，并通过不断测试提高用户体验，从而提升业绩表现； 6. 销售预测和供应管理：为销售预测准确率负责，合理管理库存和供应水平，从而提升业绩表现； 7. 主动把握和关注业务重心，规划站点的年度、月度运营计划，并带领团队落地执行； 8. 通过市场和消费者洞察，结合数据分析，洞察消费者心理和行为，优化运营策略，驱动精细化运营的效率提升； 9. 主动洞察新的业绩增长点，亲自管理重大项目或者新功项目，在实践中驱动新能力的建设。