莉莉丝游戏海外社区运营经理
任职要求
Requirements 1. Experience managing and growing gaming communities. 2. Proven record of exemplary brand communications and video content creation. 3. In-depth knowledge of how community platforms function and their role in engaging the community. 4. Organized, proactive with a demonstrated ability to plan and self-manage social media content strategy. 5. Ability to think both strategically and creati…
工作职责
Lilith Games is looking for an experienced, enthusiastic player-focused community manager to develop and grow the community. The ideal candidate should be able to interpret how communications, content, social media, memes, moderation, influencer relationships converge with each other. The community manager will be expected to craft well-thought community plans that can cohesively bring out all of the above elements and simultaneously be able to connect and shape the community. Responsibilities 1. Manage content strategy and related player-facing communications, including responding to active engagement on community channels. 2. Create compelling product communications such as developer feedback, patch notes. 3. Plan and execute community initiatives including contests, events, content partnerships. 4. Actively communicate with players and gain a positive presence in the community. 5. Create creative video content that's relevant to the game or update patches. 6. Analyze and report on content creator program performance to drive continuous optimization, improvement and innovation. 7. Ensure professional moderation on community channels through recruiting and managing moderators. 8. Ensure player feedback loops with players and developers, providing accurate reporting on community sentiment, concerns and suggestions.
【】负责全球创作者的分层与生命周期管理，通过数据洞察，制定差异化的留存与防流失策略；统筹酒旅资源，搭建“资源置换”与“商单撮合”机制，保障创作者收益与权益。通过平台补贴预算，做好底盘创作者的物质激励；负责创作者荣誉体系、流量分发调优、互动氛围建设等创作者精神正反馈，通过线上线下活动提升创作者归属感与活跃度。【
1.能够根据产品节点，制定欧美区域社区运营策略与目标并开展执行； 2.有社区内容规划及落地能力，熟悉模拟经验品类，能根据产品实际情况策划包括不仅限于内容爆料专题、线上策划互动等社区内容； 3.创作者用户管理，能够制定激励机制，筛选、培养、维护有创作能力的用户，并持续引导其产出优质内容； 4.具备核心用户运营经验，能够与用户良好沟通有处理各类舆情问题的经验与能力； 5.关注最新的行业趋势&竞品动态，提炼总结有关社区优化建议，保持用户活跃和社区吸引力。
1.负责海外游戏社区平台的内容策略及执行推进，包含但不限于Facebook/TikTok/YouTube/X等。制定官方账号的内容定位，推进整体栏目规划； 2.根据游戏热点策划与统筹社区内容方向和活动，调用社媒平台、创作者、UGC等相关资源基于热点主题输出内容，有效触达、渗透用户并达成最终转化； 3.基于不同平台及区域特征，建立差异化的平台内容策略；深入发掘平台热点内容，进行热门内容的整活玩梗及二次发酵； 4.基于产品特色和海外玩家用户洞察，制定官方账号的粉丝增长策略，并推进方案实施落地；建立官号的数据评估体系，挖掘爆款内容洞察，构建高品质的账号内容生态。
1.负责项目全球官方主流社媒渠道账号运营（b站、抖音、公众号、YouTube、X等）及用户运营，制定符合区域文化的订阅增长、内容运营、活动运营、内容分发策略； 2.负责策划与跟进矩阵号等精品内容制作，负责各类账号方向、账号定位、内容精细化运营；与社区同学配合，聚拢核心用户并进行管理，提供社区社群、社区产品等多场景内容； 3.制定舆情策略，管理回应玩家评论，对内容潜在风险进行预判和把控，合理引导维护产品口碑，推动游戏调优并促进用户沟通和双向理解； 4.竞品监控及调研，定期输出相应监控报告。