
叠纸游戏Senior Business Development Executive - Marketing
任职要求
1. Bachelor’s degree in Marketing, Business, Communications, or a related field. 2. More than 5 years of experience in business development, marketing partnerships, or related roles. 3. Strong understanding of marketing and collaboration trends in English-speaking markets. 4. Familiarity with the gaming, entertainment, or digital media industries i…
工作职责
1. Support the development and execution of business partnerships and marketing collaborations for our products in English-speaking regions. 2. Assist in IP ecosystem building, including planning and executing online and offline content and event initiatives. 3. Conduct market and partner research to identify new collaboration opportunities and maintain an updated database of potential partners. 4. Coordinate cross-functional teams to ensure smooth project execution and timely delivery. 5. Contribute creative ideas and insights to enhance the company’s brand visibility and community engagement in target markets.
Partnership Development: Identify, negotiate, and secure partnerships with MNOs and MVNOs globally. Maintain strong relationships to ensure long-term collaboration and mutual growth. Contract Negotiation: Lead negotiations for partnership agreements, ensuring alignment with company strategy and objectives. Manage the end-to-end process from initial contact to contract signing. Market Expansion: Develop and implement strategies to expand the availability and reach of travel essentials products, driving market share growth in key regions. Product Enhancement: Collaborate with partners to develop and launch new products or services that meet the needs of travelers. Provide market insights to optimize product offerings and enhance customer satisfaction. Cross-functional Collaboration: Work closely with internal departments such as marketing, operations, and customer service to ensure seamless integration and execution of different projects. Performance Monitoring: Regularly review and analyze partner performance metrics. Provide insights and recommendations to improve outcomes and maximize ROI. Market Research: Conduct ongoing research on industry trends, competitor activities, and technological advancements in the telecom sector. Use this information to inform strategy and drive innovation. Reporting: Prepare regular reports on business partnership activities, market trends, and performance metrics for senior management.
1. Local Development: Identify and pursue new business opportunities, collaborating with cross-functional teams to develop and execute growth strategies. Act as a central point of contact for coordinating resources across multiple departments. Understand the horizontal architecture and resource distribution of the business to effectively allocate and manage resources. Facilitate cross-departmental collaboration to ensure smooth operations and project delivery. 2. Project Management: Create and manage projects, including defining project scope, timelines, and deliverables. Design and implement processes that improve operational efficiency and effectiveness. Monitor project progress and make adjustments as needed to ensure successful completion. 3. Traffic and User Experience: Guarantee traffic for Local products through connection with internal channels. Collaborate with product teams to enhance user experience and service quality, improving traffic for local products. Gather and analyze user feedback to inform product improvements. Work closely with the product team to ensure that user needs are met and exceeded. 4. Stakeholder Communication: Engage with customers, users, product teams, partners, and other relevant parties to understand their needs and expectations. Conduct deep-level communications to uncover and address underlying requirements. Ensure clear and consistent communication between different teams and stakeholders. 5. Data Analysis and Decision-Making: Analyze data to identify trends, patterns, and areas for improvement. Use data-driven insights to inform decision-making and strategy development. Provide regular reports and updates to senior management and other stakeholders. 1. 巴西本地发展: 识别并寻求新的商业机会,与跨职能团队合作制定并执行增长策略。 作为协调多部门资源的核心联络点。了解业务的横向架构和资源分布情况,以便有效地分配和管理资源。促进跨部门协作,确保运营顺畅和项目交付。 2. 项目管理: 创建和管理项目,包括确定项目范围、时间表和可交付成果。 设计并实施可提高运营效率和效果的流程。监控项目进度,并根据需要进行调整以确保项目成功完成。 3. 流量与用户体验: 通过与内部渠道连接确保巴西本地产品的流量。与产品团队合作提升用户体验和服务质量,从而增加巴西本地产品的流量。收集并分析用户反馈,为产品改进提供依据。与产品团队紧密合作,确保满足并超越用户需求。 4. 利益相关者沟通: 与客户、用户、产品团队、合作伙伴及其他相关方进行互动,以了解他们的需求和期望。进行深层次沟通,以发现并解决潜在需求。确保不同团队和利益相关者之间的沟通清晰、一致。 5. 数据分析与决策: 分析数据以识别趋势、模式和有待改进的领域。利用数据驱动的见解为决策和战略制定提供信息。定期向高级管理层和其他利益相关者提供报告和最新情况。
1. 商业化增长战略与规划 制定并落地商业化增长战略,覆盖不同平台广告类型的变现模式,确保收入规模和ROI持续增长。 设计长期商业化路径,优化定价、用户分层、营销激励等,推动业务可持续增长。 关注行业动态和竞品策略,探索新的商业化模式和增长机会。结合市场环境,优化定价、激励机制,提升广告产品offer竞争力。 2. 运营体系搭建与优化 优化商业化运营体系,包括广告主教育、投放策略、漏斗优化策略等. 建立标准化流程和运营机制,实现商业化产品的自动化、智能化运营。 规划并执行推广活动,推动广告主/商家入驻并提升付费意愿。 设计营销工具、活动方案,如折扣、返利、激励等,提升广告投放量和商家参与度。 3. 数据驱动增长与商业决策 优化数据指标体系,深度分析用户/商家行为,驱动商业化策略迭代。 设计数据工具和分析框架,提升收入预测、市场细分、精准营销等能力。 通过A/B测试和实验设计,提升广告主和商家的投放效率和LTV。 结合财务模型(如ARPU、LTV ,ROI等),制定商业优化方案,实现收入最大化。 4. 高效跨部门协作与团队管理 协同产品、技术、市场、销售团队,共同推进商业化目标落地。 推动商业化产品的技术开发与创新 -------------------------------------------------------- 1. Monetization Growth Strategy & Planning - Develop and implement a monetization growth strategy, covering monetization models across various advertising platforms to ensure sustainable revenue growth and ROI improvement. - Design a long-term monetization roadmap, optimizing pricing, user segmentation, and incentive mechanisms to drive sustainable business expansion. - Stay updated on industry trends and competitor strategies, exploring new monetization models and growth opportunities. Adapt pricing and incentive structures based on market conditions to enhance the competitiveness of advertising offerings. 2. Operational System Development & Optimization - Optimize the monetization operations framework, including advertiser education, ad placement strategies, and funnel optimization. - Establish standardized processes and operational mechanisms to achieve automation and intelligent monetization operations. - Plan and execute promotional campaigns to attract advertisers and merchants while increasing their willingness to pay. - Design marketing tools and promotional programs, such as discounts, cashback, and incentive schemes, to boost ad spend and merchant engagement. 3. Data-Driven Growth & Business Decision-Making - Refine key data metrics and analytical frameworks to gain deep insights into advertiser and merchant behaviors, driving continuous strategy iteration. - Develop data tools and analytical models to enhance revenue forecasting, market segmentation, and precision marketing. - Leverage A/B testing and experimental design to improve advertiser efficiency and lifetime value (LTV). - Utilize financial models (e.g., ARPU, LTV, ROI) to develop business optimization plans that maximize revenue potential. 4. Cross-Functional Collaboration and stakeholder management -Work closely with product, technology and commercial teams to ensure the successful execution of monetization strategies. -Drive technological development and innovation in monetization products to enhance revenue efficiency.
1. Responsible for overseas market and administration procurement requirements, including but not limited to purchasing work for categories such brand creativity, and new media channels and office rental etc. 2. Responsible for working out adapted procurement solutions for different business needs. 3. Conducting work related to sourcing, bidding invitations, negotiations, annual contract signing, and project implementation for market resources in different regions overseas. 4. Responsible for supplier negotiations, competitive analysis of procurement costs, industry cost research and analysis, and improving cost reduction and control plans.