logo of moonton

沐瞳[Publishing Center] Senior Marketing Manager, Vietnam Market

社招全职发行岗位地点:胡志明状态:招聘

任职要求


- Minimum of 3 years of experience in game brand marketing or localized publishing; candidates with Vietnamese publishing background are preferred.
- Experience in marketing high DAU game titles; familiarity with the MOBA genre is a plus.
- Strong project management skills, capable of handling multiple projects simultaneously while ensuring delivery quality and timelines.
- Proficient in Vietnamese with strong communication skills in either English or Mandarin; candidates with overseas study or cross-cultural teamwork experience are preferred.

工作职责


1. Market Analysis
- Understand the dynamics of the Vietnamese gaming market; regularly track product information, content updates, and marketing approaches of leading titles in the market.
- Compile and deliver competitive product and marketing case analysis reports to support localization strategy and provide strategic direction.
2. User Insights
- Understand local culture from the player's perspective and provide deep local insights (cultural preferences and taboos, player behavior, channel preferences, etc.) to inform marketing campaigns, product iteration, and content direction.
3. Local Market Execution
- Coordinate with local partners and teams in Vietnam to implement and review regional marketing strategies.
- Build and maintain a strong local network and leverage local market resources effectively based on business needs.
- Responsible for planning and executing both online and offline campaigns in Vietnam, as well as establishing and expanding local brand collaborations to drive user growth and long-term brand awareness.
- Build and engage official player communities (e.g., Discord, Facebook Groups, Zalo) through highly engaging programs such as exclusive rewards, UGC campaigns, and campus partnerships; collect player feedback from communities to support publishing strategy optimization.
包括英文材料
相关职位

logo of moonton
社招发行岗位

Responsibilities: - Thoroughly understand local gaming market trends, competitive landscapes, and potential business opportunities, and formulate effective market expansion strategies to increase the game's market share in Eastern Europe and Central Asia. - Actively seek, identify, and establish connections with potential partners in EECA. Proactively promote our game and reach cooperation intentions. - Identify and evaluate local traffic channels in the EECA region. This includes exploring various online digital advertising platforms to drive user acquisition and increase brand awareness. - Build and maintain positive relationships with relevant local authorities in EECA. Keep abreast of government policies and regulations related to the gaming industry, and ensure that our operations are in compliance. - Set and strive to achieve business expansion goals in EECA, including the growth of key indicators. - Assist in formulating and implementing market promotion plans in EECA to enhance the popularity and reputation of the company's products.

更新于 2025-07-15
logo of moonton
社招发行岗位

Responsibilities: 1. Localize Global Campaigns & Maximize Market Impact - Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities). - Develop integrated marketing plans spanning digital (TikTok/ Facebook/ Instagram/ Youtube), events, and partnerships to amplify patch launches. 2. Cross-Functional Collaboration Hub - Execute downstream localization: Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances). - Unlock local synergies: Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events – ensuring "one key action, multi-channel impact." 3. Data-Driven Optimization - Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). 4. End-to-End Project Ownership - Own complex patch launch local campaigns and business metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)

更新于 2025-06-20
logo of moonton
社招发行岗位

1. Drive scaled local publishing programs to increase MLBB growth especially in educational institutions - Strategize, develop and implement scalable ecosystem programs (student club partnerships / campus ambassador programs / government programs / tournaments) to drive adoption of MLBB across educational instutions e.g. primary schools, secondary schools, colleges and/or universities - Build and nurture relationships with key stakeholders such as school adminstrators, student organizations and government bodies to drive support plus ensure full compliance for all activities, mitigating legal and reputational risks. 2. Build key brand partnerships to acquire new players and push the MLBB brand forward - Systematically identify, contact and maintain long-term BD partnerships with top local brands, developing resource-exchange models to enhance local influence and target user coverage 3. Lead the growth of the local team while developing best practice strategies, KPIs and SOPs - Lead, inspire and grow the capabilities of MY local team - Develop and evolve key market strategies accounting for business goals, local insights and available resources - Define, track and analyze KPIs for all activities - Develop and implement key SOPs for activities as well as collaborating with other stakeholders internally (central teams, esports etc) and externally (brands, agencies, schools etc) to drive business outcomes.

更新于 2025-07-30
logo of moonton
社招发行岗位

Objective: The Production & Logistics Manager will lead and manage all aspects of post-booking stage of event planning and execution. This includes coordinating all event with vendor/agency related services including event management, logistic operations, set-up, equipment service, and production logistics. Additionally, the Production & Logistic Manager is responsible for gathering and disseminating all event-related information to various departments throughout the arena including facilities, production, and broadcast production related systems. Core Responsibilities: - Lead and manage the event operations by vendor/agency, including game-day and non-game day related event setups and activities. - Maintain and develop relationships with a wide variety of vendors and suppliers. - Coordinate the relationship and productivity of Stagehands, rigging, and other labor contractors. - Work with various arena and team departments to meet event staffing and production needs. - Assist in planning and executing event-related expenses and budgets. - Coordinate floor plans for events based on building safety code. Secure proper permits for events. Ensure compliance with all applicable fire, building, and safety codes. - Prepare supporting documentation including event notes, expense estimates, and post notes. - Manage the department budget, including Operating, Maintenance, and Capital Projects as related to production services. - Monitor stagehands, riggers, and other event-related contract event personnel. - Maintain and develop relationships with event support vendors and rental houses that provide services for event-related activities. - Execute Production Meetings with various arena and tenant departments to ensure accurate and timely delivery of event information. - Manage arena-related broadcast, production, and technical setup aspects.

更新于 2025-06-16