沐瞳[Publishing Center] Game Marketing Specialist/Senior, Malaysia

1. MLBBMY Full-Channel Social Media Management - Drive end-to-end operations: content planning → production → posting → analytics. - Utilize commercial ad tools to achieve follower targets by month and T/A reach targets by campaign. - Execute campaign-specific social content & social activation for key initiatives, including livestream content, offline production content and community reward activities etc. - Provide agile support for regional social media trend observation and user insight integration. - Oversee all official social channels & manage moderator teams. 2. Data-Driven Optimization - Monitor content performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). 3. End-to-End Project Ownership - Own complex social events and social media metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)

1. Drive scaled local publishing programs to increase MLBB growth especially in educational institutions - Strategize, develop and implement scalable ecosystem programs (student club partnerships / campus ambassador programs / government programs / tournaments) to drive adoption of MLBB across educational instutions e.g. primary schools, secondary schools, colleges and/or universities - Build and nurture relationships with key stakeholders such as school adminstrators, student organizations and government bodies to drive support plus ensure full compliance for all activities, mitigating legal and reputational risks. 2. Build key brand partnerships to acquire new players and push the MLBB brand forward - Systematically identify, contact and maintain long-term BD partnerships with top local brands, developing resource-exchange models to enhance local influence and target user coverage 3. Lead the growth of the local team while developing best practice strategies, KPIs and SOPs - Lead, inspire and grow the capabilities of MY local team - Develop and evolve key market strategies accounting for business goals, local insights and available resources - Define, track and analyze KPIs for all activities - Develop and implement key SOPs for activities as well as collaborating with other stakeholders internally (central teams, esports etc) and externally (brands, agencies, schools etc) to drive business outcomes.

1. Market Analysis - Understand the dynamics of the Vietnamese gaming market; regularly track product information, content updates, and marketing approaches of leading titles in the market. - Compile and deliver competitive product and marketing case analysis reports to support localization strategy and provide strategic direction. 2. User Insights - Understand local culture from the player's perspective and provide deep local insights (cultural preferences and taboos, player behavior, channel preferences, etc.) to inform marketing campaigns, product iteration, and content direction. 3. Local Market Execution - Coordinate with local partners and teams in Vietnam to implement and review regional marketing strategies. - Build and maintain a strong local network and leverage local market resources effectively based on business needs. - Responsible for planning and executing both online and offline campaigns in Vietnam, as well as establishing and expanding local brand collaborations to drive user growth and long-term brand awareness. - Build and engage official player communities (e.g., Discord, Facebook Groups, Zalo) through highly engaging programs such as exclusive rewards, UGC campaigns, and campus partnerships; collect player feedback from communities to support publishing strategy optimization.

Responsibilities: - Thoroughly understand local gaming market trends, competitive landscapes, and potential business opportunities, and formulate effective market expansion strategies to increase the game's market share in Eastern Europe and Central Asia. - Actively seek, identify, and establish connections with potential partners in EECA. Proactively promote our game and reach cooperation intentions. - Identify and evaluate local traffic channels in the EECA region. This includes exploring various online digital advertising platforms to drive user acquisition and increase brand awareness. - Build and maintain positive relationships with relevant local authorities in EECA. Keep abreast of government policies and regulations related to the gaming industry, and ensure that our operations are in compliance. - Set and strive to achieve business expansion goals in EECA, including the growth of key indicators. - Assist in formulating and implementing market promotion plans in EECA to enhance the popularity and reputation of the company's products.