沐瞳[Publishing Center] Game Marketing Specialist/Senior, Malaysia
任职要求
Requirements:
1. Must-Have Experience
- 3+ years in game localization marketing, with proven success in leading SEA market campaigns (Malaysia focus preferred).
- Portfolio showcasing:
- Integrated campaigns blending online/offline channels (TikTok, influencers, live events).
- Data-informed pivots that lifted campaign results (e.g., improved CTR, CPM, engagement, or ROI).
- Crisis management in high-pressure environments (e.g., player backlash, cultural missteps).
- Deep network of Malaysian partners (content vendors, KOL agencies).
2. C…工作职责
Responsibilities: 1. Localize Global Campaigns & Maximize Market Impact - Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities). - Develop integrated marketing plans spanning digital (TikTok/ Facebook/ Instagram/ Youtube), events, and partnerships to amplify patch launches. 2. Cross-Functional Collaboration Hub - Execute downstream localization: Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances). - Unlock local synergies: Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events – ensuring "one key action, multi-channel impact." 3. Data-Driven Optimization - Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). 4. End-to-End Project Ownership - Own complex patch launch local campaigns and business metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)
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