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沐瞳[Publishing Center] Game Marketing Lead, Malaysia

社招全职发行岗位地点:吉隆坡状态:招聘

任职要求


- 7+ years working experience with at least 4 years in ecosystem operations, scaled marketing programs, BD partnerships and/or user growth (fast moving industries / tech / gaming)
- At least 2 years experience leading teams; vendor/partner management expertise.
- Ability to design scalable and innovative marketing programs that can be tracked (experience with scaling and tracking campus / community programs is a plus)
- Passion for gaming / MLBB (gaming industry experience is a plus)
- Proficient in English + Bahasa Malaysia for both written and spoken (Mandarin proficiency is a plus)
- Multinational exposure prioritized.

工作职责


1. Drive scaled local publishing programs to increase MLBB growth especially in educational institutions
  - Strategize, develop and implement scalable ecosystem programs (student club partnerships / campus ambassador programs / government programs / tournaments) to drive adoption of MLBB across educational instutions e.g. primary schools, secondary schools, colleges and/or universities
  - Build and nurture relationships with key stakeholders such as school adminstrators, student organizations and government bodies to drive support plus ensure full compliance for all activities, mitigating legal and reputational risks.
2. Build key brand partnerships to acquire new players and push the MLBB brand forward
  - Systematically identify, contact and maintain long-term BD partnerships with top local brands, developing resource-exchange models to enhance local influence and target user coverage
3. Lead the growth of the local team while developing best practice strategies, KPIs and SOPs
  - Lead, inspire and grow the capabilities of MY local team
  - Develop and evolve key market strategies accounting for business goals, local insights and available resources
  - Define, track and analyze KPIs for all activities
  - Develop and implement key SOPs for activities as well as collaborating with other stakeholders internally (central teams, esports etc) and externally (brands, agencies, schools etc) to drive business outcomes.
包括英文材料
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