美团Life Event行业 商品运营

PURPOSE OF THE JOB Manage the Offer Creation Project from initiation until project closure；新产品开发项目从启动到关闭的管理。 Deliver the offer to satisfy the business case in accordance with the committed goals: customer satisfaction & quality, time to market, product & project costs；完成客户满意和质量、上市时间、产品和项目成本三个目标来实现商业案例 REGULAR RESPONSIBILITIES 1. Manage the development of all project activities from the initiation to the closure, covering the scope of all Functions. 管理所有项目活动的开发，从启动到结束，覆盖所有职能范围。 2. Develop, with the Project Team, the Project Management Plan and keep it up to date during the life of the project. 与项目团队一起制定项目管理计划并在项目开发周期内保持更新 3. Define & manage the project budget, resources, and schedule. 界定和管理项目预算、资源和时间计划 4. Organize, lead and motivate the project team and synchronize the team with the other teams. 组织、带领和激励项目团队，并做好项目团队与其他团队的协作 5. Challenge the functions to take ownership of the project objectives 挑战个职能部门，使其对项目目标承担责任 6. Lead the decision-making process at the project level and at the right time 在正确的时间点，组织带领项目层级的决策流程 7. Apply risk management techniques to identify the risks and issues, and implement effective risk response plans 使用风险管理技巧识别风险和问题，并实时有效的风险应对计划 8. Manage the overall project planning, organize arbitration and, in the event of deviation, propose and implement corrective actions 管理整体项目规划，组织仲裁，并在偏离时提出并实施纠正措施 9. Provide the project evaluation and project status to management on a regular basis 定期向管理层汇报项目评估和状态

Cross-industry Partnership Development: 1、Actively explore and establish cooperative relationships with local brands, supermarkets, chains, life service platforms and other companies to promote resource exchange and joint marketing; 2、Design and implement cross-brand cooperation projects (joint activities, rights exchange, member acquisition, etc.) to enhance brand influence and user conversion. Channel Management and Market Linkage: 3、Responsible for the planning and management of cross-industry cooperation channels, and promote collaboration with sales, operations and other departments; 4、Track cooperation results, output cooperation evaluation reports, and continuously optimize cooperation models. 5、Localized Market Research: Analyze user behavior, consumption preferences and channel ecology in Kuwait and surrounding markets, and propose cooperation strategies based on business goals; Grasp local culture and festival hotspots, and plan cross-industry marketing plans that meet market needs. 6、Brand Linkage and Negotiation: Conduct business negotiations on behalf of the company and lead the cooperation process, including agreement signing, resource docking, budget management, etc.; Establish and maintain important partnerships to enhance the company's influence and brand awareness in the local market.

1. Marketing Strategy Formulation. Strategically leverage platform subsidies and traffic to amplify merchant marketing investments, enhance traffic conversion rates, and stimulate order growth on the platform. 2. Identification and Development of Marketing Opportunities. Investigate incentive mechanisms that foster platform expansion and sustainable merchant partnerships, pinpoint operational opportunities across categories and scenarios, and execute integrated marketing campaigns both on-site and externally. 3. Data-Informed Strategy Optimization. Capable of performing deep-dive analyses integrating user behavior metrics, merchant performance data, and promotional KPIs. Continuously monitor and evaluate strategy effectiveness, implementing iterative refinements to drive improvement. 4. ROI and Efficiency Evaluation of Platform Subsidies and Traffic. Able to systematically assess the impact, incrementality, and return on investment of various marketing initiatives and strategies, providing actionable insights and recommendations for future enhancements.

Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! For more information, please visit: https://us.anker.com/ About the Role: We are looking for a seasoned Public Relations Manager who is passionate about storytelling and has strong consumer tech experience. The ideal candidate will be a strategic thinker and creative problem-solver who excels at crafting compelling narratives that elevate brand visibility and engagement. They will possess a deep understanding of the consumer tech and consumer product landscape and demonstrate the ability to execute PR campaigns that drive meaningful results. This individual will thrive in a fast-paced environment, balancing long-term brand goals with immediate opportunities to capture public attention while collaborating effectively with cross-functional teams to align messaging and strategy. Location: Onsite at our Bellevue, WA office location Key Responsibilities: - Media Coverage: Help secure top-tier consumer tech, vertical, and lifestyle media coverage for our products. - Event Management: Help manage and execute major consumer events, media tours, and product launches. - Strategic Planning: Develop insight-driven media lists, research, and analysis to guide launch strategies, including measurable objectives. - Relationship Building: Build and manage relationships with reporters at the national and regional levels. - Media Outreach: Conduct strategic and thorough media outreach to land reviews, feature stories, and round-ups. - Industry Expertise: Monitor the news daily for any relevant stories, becoming an "expert" in your respective field/industry. - Short and Long-Term Strategies: Develop short-term wins that drive awareness and sales, as well as long-term PR strategies to grow our brand with key demographic groups. - Collaboration: Maintain strong coordination and partnership with our PR teams in the US, Europe, and China, as well as with brand leadership. - CSR Initiatives: Drive event planning and press material development supporting Anker Innovations' "ReCharge the Future" ESG/CSR global initiative. - Product Access: Enjoy access to many industry-leading gadgets and cool products.