美团Keeta-Market Channel Manager (Cross-industry Cooperation Direction)
任职要求
1、Bachelor degree or above, marketing, business management and other related majors are preferred; 2、More than 3 years of relevant experience in market development, business cooperation, channel management, etc., those with Kuwait market experience or resources are preferred; 3、Familiar with brand cooperation models, with a strong understanding of user growth and event planning; 4、Strong communication skills, good business negotiation skills and cross-cultural cooperation awareness; 5、Responsible, able to independently promote project implementation in a foreign country, and adapt to a fast-paced and challenging work environment; 6、Fluent in English (Arabic skills are required). 具备以下条件优先 There are relatively more local cooperation resources.
工作职责
Cross-industry Partnership Development: 1、Actively explore and establish cooperative relationships with local brands, supermarkets, chains, life service platforms and other companies to promote resource exchange and joint marketing; 2、Design and implement cross-brand cooperation projects (joint activities, rights exchange, member acquisition, etc.) to enhance brand influence and user conversion. Channel Management and Market Linkage: 3、Responsible for the planning and management of cross-industry cooperation channels, and promote collaboration with sales, operations and other departments; 4、Track cooperation results, output cooperation evaluation reports, and continuously optimize cooperation models. 5、Localized Market Research: Analyze user behavior, consumption preferences and channel ecology in Kuwait and surrounding markets, and propose cooperation strategies based on business goals; Grasp local culture and festival hotspots, and plan cross-industry marketing plans that meet market needs. 6、Brand Linkage and Negotiation: Conduct business negotiations on behalf of the company and lead the cooperation process, including agreement signing, resource docking, budget management, etc.; Establish and maintain important partnerships to enhance the company's influence and brand awareness in the local market.
内容策划与执行 1. 负责地区社交媒体平台（如Instagram、Facebook、TikTok、Twitter、YouTube等）的内容策划、创作及发布，确保内容符合品牌调性并吸引目标用户。 2. 结合本地文化、热点和趋势，制定高互动性的内容策略，提升品牌曝光和用户参与度。 社交媒体运营 1. 管理并优化公司社交媒体账号，定期分析数据并调整运营策略。 2. 与粉丝互动，维护品牌形象，及时回应用户评论及私信，提升用户粘性。 活动策划推广与KOL管理 1. 策划并执行线上社媒营销活动（如挑战赛、直播、KOL合作等），推动用户增长和转化。 2. 建立外部合作伙伴（如KOL/KOC、代理商）资源体系，提升公域传播效率。 数据分析与优化 1. 监测社交媒体数据（如流量、互动率、转化率等），定期输出分析报告并提出优化建议。 Content Planning & Execution 1. Responsible for content planning, creation, and publishing across regional social media platforms (e.g., Instagram, Facebook, TikTok, Twitter, YouTube), ensuring alignment with brand tone and appeal to the target audience. 2. Develop highly engaging content strategies based on local culture, trends, and hot topics to boost brand exposure and user engagement. Social Media Operations 1. Manage and optimize official social media accounts; regularly analyze performance data and adjust operational strategies accordingly. 2. Interact with followers to maintain a strong brand presence, promptly respond to comments and messages, and increase user stickiness. Campaign Promotion & KOL Management 1. Plan and execute online social media marketing campaigns (e.g., challenges, livestreams, KOL collaborations) to drive user growth and conversion. 2. Build and manage a network of external partners (e.g., KOLs/KOCs, agencies) to enhance public channel communication effectiveness. Data Analysis & Optimization 1. Monitor key social media metrics (e.g., traffic, engagement rate, conversion rate), regularly produce performance reports, and propose actionable optimization strategies.
1. Business risk monitoring and early warning treatment: Establish a complete business risk identification and early warning mechanism, refine business risk classification and grading standards, and quickly identify potential risks. 2. Construction and maintenance of business risk monitoring platform: It can make business risk monitoring tools cover a variety of channels (including social media, mainstream news websites, search engines, etc.), ensure the real-time and stability of the system, and design an efficient data collection and analysis mechanism 3. Business risk data analysis and decision support: Design a new in-depth business risk analysis system and regularly output business risk monitoring results 4. Collaborate with cross-departmental: work closely with market, public relations, legal affairs and business departments to ensure that the results of business risk monitoring are promptly transmitted and transformed into action plans
As a Global Strategic Partnerships Manager at Keeta, you will play a critical role in shaping and driving our most impactful brand collaborations on a global scale. You will lead the development of strategic initiatives with key international partners, aligning cross-functional efforts to deliver both business growth and brand elevation. Key Responsibilities 1. Develop and Execute Strategic Brand Partnerships • Lead the creation and execution of partnership strategies that align with Keeta’s global and regional business goals. • Design high-impact collaboration models to drive brand value, business growth, and long-term partner success. 2. Manage Key Partner Relationships • Serve as the primary liaison for key strategic partners including cross boundary brands or global scale IP, managing communication across all stakeholder levels. • Foster strong, trust-based relationships and ensure alignment on strategic direction, priorities, and joint initiatives. 3. Identify and Expand Strategic Opportunities • Continuously scan the market to identify high-value brand partners across industries and geographies. • Develop tailored, innovative proposals that leverage Keeta’s core strengths to open new growth channels and create mutual value. 4. Drive Cross-functional Execution • Coordinate with internal teams to translate partner needs into actionable plans. • Ensure timely and quality delivery of joint initiatives. 5. Measure & Optimize Performance • Define, monitor, and report on KPIs such as user acquisition, brand exposure, engagement, and ROI. • Lead ongoing performance reviews and optimization efforts to maximize partnership impact and efficiency.
1.调研当地市场骑手服务能力，设计符合当地市场需求的骑手服务体系 2.搭建骑手服务流程、权益，和产品团队配合搭建相对应的产品 3.搭建不同渠道收集骑手反馈，了解骑手痛点，并协同不同团队进行策略和流程的优化 1.conducting researches in local rider commuties around riders' experince. 2.design and build localized rider service system and strategies to enhance rider experience 3.collabrate with product team on build product features to optimize piplines of delivery 4.develop feedback channels and collect rider feedback to optimize strategies and products.