美团Keeta储备-D端负责人&策略运营骨干
任职要求
1. Team Management Skills (Applicable to Leadership Positions): Possesses team management experience, capable of recruiting, motivating, and developing team members. Has successfully built and managed high-performance teams, with a deep understanding of organizational development and talent growth. 2. Experience in Fulfillment and Delivery Strategy Formulation and Rider Management: Familiar with fulfillment and delivery management under crowd-sourcing and franchise models. 3. Deep Understanding of Fulfillment and Delivery Business: Has experience in developing new business from 0 to 1. 4. Strong Strategic Planning, Logical Thinking, Communication, C…
工作职责
Head of D-End Operations: 1. Responsible for D-end operations management, particularly in fulfillment and delivery management under crowd-sourcing and franchise models, providing professional guidance and support. 2. Develop and execute fulfillment and delivery strategies to ensure service quality and efficiency. 3. Lead new business development from 0 to 1, driving the growth of D-end business. 4. Coordinate cross-departmental resources to optimize fulfillment processes and enhance operational efficiency. 5. Manage and develop the team, promoting effective collaboration and achievement of performance goals. D端负责人： 1.负责D端运营管理，特别是众包、加盟模式下的履约配送管理，提供专业指导与支持； 2.制定并执行履约配送战略，确保服务质量和效率； 3.负责从0到1的新业务开拓，推动D端业务发展； 4.协调跨部门资源，优化履约流程，提升运营效能； 5.管理并培养团队，推动团队高效协作与绩效达成。 Key Strategist for D-End Operations: 1. Responsible for formulating fulfillment and delivery strategies for the D-end, managing riders and delivery teams to ensure smooth operations. 2. Provide data analysis support to optimize delivery processes and efficiency. 3. Participate in the development and implementation of new businesses to enhance business competitiveness. 4. Support team efforts and collaborate to promote cross-departmental cooperation. D端策略运营骨干： 1.负责D端履约配送策略制定，管理骑手及配送团队，确保运营顺畅； 2.提供数据分析支持，优化配送流程与效率； 3.参与新业务的开拓和落地，提升业务竞争力； 4.支持团队工作，协作推动跨部门合作。
1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.
1.数据分析：对Keeta投放增长进行数据分析，重点关注用户增长和留存等关键指标，提供数据驱动的洞察和决策建议。 2.指标体系构建：构建和迭代增长指标体系和目标管理机制，开发数据可视化系统，为业务增长提供洞察和分析支持。 3.业务协作：与产品、战略、市场和研发等部门紧密合作，实施项目并提升整体业务表现。 4.决策验证：设计A/B测试和因果推断模型，验证业务优化和决策结论，提供高效的分析方法。 5.异动归因分析：分解和诊断业务增长的驱动因素，调查数据异常，并开发自动归因工具。 6.工具与方法开发：总结和提炼增长分析方法论，开发数据效率工具。
1、Design multi-objective optimization strategies adapting to business phases (e.g., prioritizing fulfillment experience with cost constraints in early stages) to enhance rider efficiency and maintain SLA competitiveness.根据不同业务发展阶段进行多目标优化设计，如初期以履约体验为核心目标、成本为约束条件，持续提升骑手工作效率与保证SLA具备市场竞争力 2、Lead Middle East fulfillment solutions by developing country-specific strategies based on local SLAs, validating through experiments, and scaling successful models across regions.主导中东地区履约解决方案设计，针对不同国家市场环境及SLA需求制定差异化策略，通过实验设计验证方案有效性，关注标准 化能力建设，推动成功模式跨区域推广 3、Manage timeliness metrics including rider assessment systems and load balancing, designing incentive rules to ensure cost-effective, user-perceivable delivery performance.负责时效类指标管理，包括骑手考核体系搭建与负载均衡优化，重点设计时效考核奖惩规则以确保成本约束下时效类指标具备市场竞争力，且用户有感知 4、Optimize rider app interactions by translating complex strategies into actionable guidance, reducing cognitive load through intuitive interfaces.设计骑手端交互展示策略，将复杂策略指令转化为骑手执行的行为指引，通过App界面优化持续降低骑手理解成本与操作门槛
Diagnose and resolve supply-demand imbalances, identify key strategies, validate effectiveness with cross-functional teams, and scale solutions across cities.负责供需失衡场景的问题诊断与拆解，识别可影响的关键策略，联动商分、产研等团队验证策略有效性，并跟进在更多城市的规模复用 Collaborate on cost-effective localized campaign designs, build global efficiency metrics, monitor configurations, and identify underperforming cities.协同产品设计钱效更高且符合各城市运营情况的新活动形式，建设适用于各国的活动效率评价体系，监控各国/城活动配置效率，并定位问题城市提供 Develop systematic surge-order capabilities for merchants/regions, establish quality evaluation frameworks, and optimize experience with minimal scale loss.构建商家及区域维度的系统爆单能力，建设适用于各国的爆单质量评价体系，在最小化规模损失的前提下保障体验最优 Build rider scheduling tools with platform monitoring, design shift strategies for peak hours, and ensure stable delivery performance under timeliness constraints.建设骑手排班可选、平台可监控的产品能力，设计有效排班策略并协同前线落地，对分时段（尤其是压力时段）的体验稳定性负责，以骑手时效指标为约束条件。