美团Keeta储备-B端负责人&策略/产品运营骨干

1）负责商分管理工作，全面掌握预算/目标管理、资源管理、经营分析、B/C端策略制定和绩效管理； 2）识别业务战略机会，制定战略目标并拆解战略路径，提供业务发展指引； 3）通过目标、资源、指标和绩效等经营管理抓手，识别业务问题、提供解决方案，推动达成业务目标； 4）参与并推动从0到1的新市场、新业务开拓，探索新的业务机会； 5）协调跨部门合作，优化资源配置，提升业务经营效率。

1.负责制定和优化供给策略/销售策略/产品策略，分析市场数据和业务趋势，推动运营效率提升； 2.参与新业务的探索和0到1的业务发展，提供策略性建议； 3.协调资源，支持各部门推动业务执行，确保战略的落地； 4.参与销售团队的日常运营管理，优化流程、提升工作效率。

【供给策略运营/业务策略分析】 1. 负责制定和优化供给策略/销售策略/产品策略，分析市场数据和业务趋势，推动运营效率提升； 2. 参与新业务的探索和0到1的业务发展，提供策略性建议； 3. 协调资源，支持各部门推动业务执行，确保战略的落地； 4. 参与销售团队的日常运营管理，优化流程、提升工作效率。 【Product Operation/Business Strategy Analysis】 1. Responsible for formulating and optimizing supply strategy/sales strategy/product strategy, analyzing market data and business trends, and promoting operational efficiency improvement; 2. Participate in the exploration of new businesses and business development from 0 to 1, and provide strategic suggestions; 3. Coordinate resources, support various departments to promote business execution, and ensure the implementation of strategies; 4. Participate in the daily operation management of the sales team, optimize processes, and improve work efficiency. 【PMO】 1. 协助业务负责人进行重点项目管理工作，做好目标及关键任务拆解、协调组织内外部资源，追踪项目进展，确保项目按计划完成预期目标； 2. 参与搭建国际化业务的项目管理体系，结合不同国家和地区的业务特点、文化差异，制定项目管理流程、标准和规范，确保项目管理工作的高效性与一致性； 3. 深入理解业务，识别组织效率、运营工具等领域的问题，提升组织效能。 【PMO】 1. Assist the business leader in key project management, decompose goals and key tasks, coordinate internal and external resources, track project progress, and ensure that the project completes the expected goals as planned; 2. Participate in building a project management system for international business, formulate project management processes, standards and specifications based on the business characteristics and cultural differences of different countries and regions, and ensure the efficiency and consistency of project management; 3. Deeply understand the business, identify problems in areas such as organizational efficiency and operating tools, and improve organizational effectiveness.

1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.