美团Category Manager-Food
任职要求
1.大学本科及以上学历，专业背景为商品与供应链管理、采购管理或相关领域。 2.具备丰富的招商采购工作经验，至少5年以上相关岗位经验。 3.具备良好的市场洞察力和分析能力，能够熟练运用市场调研和数据分析工具。 4.具备出色的谈判和沟通能力，能够与供应商建立良好的合作关系。 5.具备良好的团队管理能力，能够有效指导和激励团队成员，达成团队目标。 6.具备较强的问题解决能力和决策能力，能够在复杂环境下做出准确的判断和决策。 7.具备优秀的计划和组织能力，能够合理安排工作，有效管理时间和资源。 1. Bachelor’s degree or above, preferably in marketing, supply chain management, food science, or related fields; 2. 5+ years of experience in food procurement, preferably with exposure to diverse categories (e.g., FMCG, retail, or consumer goods).; 3. Strong understanding of market trends, supply chain systems, and category management methods in the food industry; 4. Excellent negotiation, data analysis, and market insight skills; 5. Strong communication, coordination, and team management experience; 6. High sense of responsibility, strong ability to work under pressure, and keen business acumen with an innovative mindset; 7. Proficient in offic systems, and other data analysis tools.
工作职责
1.负责商品与供应链管理-招商采购领域的业务规划和战略制定。 2.负责供应商的筛选、评估、谈判和合同管理，确保供应商的质量、价格和交货时间符合公司的要求。 3.负责市场调研和竞争对手分析，及时了解市场动态和趋势，制定相关的采购策略。 4.管理采购团队，指导团队成员的工作，确保团队目标的达成。 5.配合供应链团队，协调内外部资源，优化采购流程，提高效率和降低成本。 6.与其他部门合作，确保供应链的顺畅运作，满足公司业务的需求。 - Responsible for business planning and strategy development in the FOOD sector,, including water and beverages, grain and oil, non-staple foods, snacks, instant drinks, frozen foods & ice products, and maternal & baby products - Identify and establish long-term partnerships with direct distributors and wholesalers. - Stay on the lookout for new suppliers based on strategy. - Assist in setting the yearly budget/sales target and profit per category. - Administer the price setting and respect the margin per category. - Monitor and enhance category/product performance. - Establish long-term development strategies for product categories. - Develop exit strategies for unsuccessful products. - Create trust relationships with vendors to achieve better pricing and quality of services. - Determine the positioning of a product category to maximize visibility. Monitor price and competition. - Collaborate with buyers and merchandisers to expand product categories. Assume responsibility of budget development and revenue for category.
1.Manage and oversee specific fresh category (fruits, vegetables, meat, seafood，dairy), developing category strategies and procurement plans; 2.Analyze market trends, consumer demand, and competition to optimize product assortment and improve sales and profitability; 3.Handle supply chain management, establish strong relationships with suppliers, conduct procurement negotiations, control costs, and optimize supply channels; 4.Monitor inventory and product turnover, develop promotional strategies to enhance inventory turnover and reduce waste; 5.Collaborate with various departments (e.g., procurement, logistics, marketing) to ensure smooth product supply, quality, and market promotion; 6.Stay updated on industry trends, policies, and regulations to ensure business compliance and continuously optimize procurement and operational processes; 7.Lead and train the team to enhance professional capabilities and work efficiency.
The Senior Category Manager is responsible to develop the overall strategy for a product category and research new product opportunities within the category to drive sale and achieve set targets. KEY ACCOUNTABILITIES AND TASKS: - Analyze data to determine industry and consumer trends. - Identify and establish long-term partnerships with direct distributors and salers. - Stay on the lookout for new suppliers based on strategy. - Assist in setting the yearly budget/sale target and profit per category. - Administer the price setting and respect the margin per category. - Monitor and enhance category/product performance. - Establish long-term development strategies for product categories. - Develop exit strategies for unsuccessful products. - Create trust relationships with vendors to achieve better pricing and quality of services. - Determine the positioning of a product category to maximize visibility. Monitor price and competition. - Collaborate with buyers and merchandisers to expand product categories. Assume responsibility of budget development and revenue for category. 工作职责： 1.负责商品与供应链管理-招商采购领域的业务规划和战略制定。 2.负责供应商的筛选、评估、谈判和合同管理，确保供应商的质量、价格和交货时间符合公司的要求。 3.负责市场调研和竞争对手分析，及时了解市场动态和趋势，制定相关的采购策略。 4.管理采购团队，指导团队成员的工作，确保团队目标的达成。 5.配合供应链团队，协调内外部资源，优化采购流程，提高效率和降低成本。 6.与其他部门合作，确保供应链的顺畅运作，满足公司业务的需求。
The Senior Category Manager is responsible to develop the overall strategy for a product category and research new product opportunities within the category to drive sale and achieve set targets. KEY ACCOUNTABILITIES AND TASKS: - Analyze data to determine industry and consumer trends. - Identify and establish long-term partnerships with direct distributors and salers. - Stay on the lookout for new suppliers based on strategy. - Assist in setting the yearly budget/sale target and profit per category. - Administer the price setting and respect the margin per category. - Monitor and enhance category/product performance. - Establish long-term development strategies for product categories. - Develop exit strategies for unsuccessful products. - Create trust relationships with vendors to achieve better pricing and quality of services. - Determine the positioning of a product category to maximize visibility. Monitor price and competition. - Collaborate with buyers and merchandisers to expand product categories. Assume responsibility of budget development and revenue for category. 工作职责： 1.负责商品与供应链管理-招商采购领域的业务规划和战略制定。 2.负责供应商的筛选、评估、谈判和合同管理，确保供应商的质量、价格和交货时间符合公司的要求。 3.负责市场调研和竞争对手分析，及时了解市场动态和趋势，制定相关的采购策略。 4.管理采购团队，指导团队成员的工作，确保团队目标的达成。 5.配合供应链团队，协调内外部资源，优化采购流程，提高效率和降低成本。 6.与其他部门合作，确保供应链的顺畅运作，满足公司业务的需求。
营销活动策略制定与闭环落地 1. 负责端内活动场景策划（如秒杀频道、领券中心、大促会场），制定主题、目标、玩法策略； 2. 支持商家侧活动策略制定与效果监控，推动站内资源、商户资源与玩法工具高效联动； 3. 全流程负责活动的策划、执行、数据评估与优化 用户增长场景深挖与新增长点探索 1. 通过数据分析洞察细分人群、品类机会、订单场景，结合用户消费路径挖掘潜在增长空间； 2. 打造品类专场、场景型会场（如“夜宵场景”、“下午茶场景”等）以满足多样化消费需求，提升GTV与用户粘性。 营销工具创新与产品推动 1. 探索适配本地消费习惯的新型外卖玩法（如动态满返、分享立减、随机立省等）； 2. 推动营销工具（如券包系统、秒杀引擎、权益中心等）在功能和体验上的持续优化； 3. 快速迭代、至少每周更新玩法机制或测试策略组合，结合数据反哺产品侧优化方向 Marketing Campaign Strategy and Full-Cycle Execution 1. Responsible for in-app campaign scenario planning (e.g., flash sale channel, coupon center, mega sale pages), including theme definition, goal setting, and mechanism design. 2. Support merchant-side campaign strategy development and performance monitoring, driving efficient synergy among platform resources, merchant participation, and promotional tools. 3. Own the end-to-end process of campaign planning, execution, performance evaluation, and optimization. User Growth Exploration and New Growth Opportunities 1. Identify segmented user groups, category opportunities, and order scenarios through data analysis; uncover potential growth opportunities along the user consumption journey. 2. Design category-focused and scenario-based campaign pages (e.g., “Late-night cravings,” “Afternoon tea moments”) to fulfill diverse consumer needs and improve GTV and user stickiness. Marketing Tool Innovation and Product Enhancement 1. Explore new food delivery mechanics tailored to local consumer behavior (e.g., dynamic cash back, instant sharing discounts, surprise savings). 2. Drive continuous improvement in marketing tools (e.g., coupon bundle systems, flash sale engines, perks centers) in terms of functionality and user experience. 3. Ensure rapid iteration—update gameplay mechanisms or test strategy combinations at least weekly—and use performance data to feed into product-side optimizations.