美团Keeta-商业分析师（产品目标及策略）-北京

1，Keeta大区搜推BP，和产品、运营深度协作设定搜推目标，优化搜索和推荐算法策略，提升用户体验、支持业务目标达成。 2，负责搜推流量机制算法方向，支持不同国家在商家生态方向的目标达成，包括冷启动、高端供给提升等。 3，跟进业界排序机制、强化学习、大语言模型等方向前沿技术，探索在Keeta搜推业务场景落地。 4，团队算法人才的招聘和培养

1. 对B端经营分析体系的质量负责，完善输入、输出指标，迭代会议与报告形式，提升信息密度、准确性与及时性。 2. 对B端各项指标口径的准确性、一致性、可得性负责，围绕业务目标制定并迭代合理且严谨的指标口径，并与数据产品、商分保持高度共识。 3. 配合业务策略方向输出专项报告，包括复杂问题的研究、关键策略的复盘等。为业务决策提供高质量的信息输入。 4. 为B端团队建设数据看板，支撑业务日常看数需求；配合产品运营推动常用看板的产品化与可视化。 5. 搭建团队，招募并培养有行业洞见、有专业深度的分析师团队。 1. Responsible for the quality of the B-side business analysis system, improving metrics, iterating meeting and report formats to enhance information density, accuracy, and timeliness. 2. Responsible for the accuracy, consistency, and availability of B-side metrics, formulating reasonable and rigorous metric standards, and maintaining high consensus with data products and business divisions. 3. Produce specialized reports, including project pre-research and key strategy reviews, providing high-quality information input for business decision-making. 4. Develop data dashboards for the B-side team to support daily data needs; collaborate with product operations to drive the productization and visualization of dashboards. 5. Build the team, recruit and develop an analyst team with insights and professional depth.

1. 负责销售全流程数据监控、分析工作，洞察业务增长点，并能及时定位和预警业务存在的问题和风险点，提供策略方向和改善建议； 2.深入理解业务经营规划和业务模式，通过销售绩效考核与激励方案的设计，建立与业绩目标和经营导向高度契合的正向驱动机制，保障业务目标达成； 3.建设数据报表，推进业务数据产品的建设，提升销售及运营团队的运行效率。 1. Responsible for end-to-end sales data monitoring and analysis, identifying business growth opportunities, promptly detecting and alerting potential issues/risks, and providing strategic recommendations for improvement. 2.Gain a deep understanding of the business operational strategy and model, and design sales performance evaluation and incentive programs to establish a positively-driven mechanism that aligns closely with performance goals and operational objectives, ensuring the achievement of business targets. 3.Build data dashboards/reports, drive the development of business data products, and enhance the operational efficiency of sales and operations teams.

1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.