美团Keeta-Tools product operation-Riyadh（工具产品运营）

1. Responsible for the iteration and optimization of internal sales/operations product tools, provide product solutions, and coordinate with the sales, product, technical teams, and other relevant departments to ensure successful product feature launches and implementations; 2. Manage the product project，co-operate with the various departments to promote the progress of the project, ensure that the production project meets the business expectations, and help the business objectives to be achieved more efficiently; 3. Conduct product feature training and promotion, develop comprehensive product training manuals, and assist the sales team in mastering product usage. 1. 负责内部销售/运营产品工具的迭代和优化，提供产品解决方案，协调销售、产品、技术团队和其他相关部门，确保产品功能的成功上线和实施； 2. 管理产品项目流程，与各部门资源合作推进项目进展，确保产研项目符合业务预期达成，帮助业务目标更高效实现； 3. 开展产品功能培训和推广，制定全面的产品培训手册，协助销售团队掌握产品使用方法。

1.负责商家端相关产品工具运营，包括但不限于需求收集、功能规划、行业对标分析等工作，识别关键卡点或机会点，推动产品开发或者迭代，提升商家经营效率和管理效率； 2.管理产品项目流程，协调销售、产品、技术团队和其他相关部门完成产品功能开发或优化，帮助更高效地达成业务目标； 3.开展产品功能培训和推广，制定全面的产品培训手册，协助商家掌握产品使用方法。 1.Responsible for the merchant-related product tools operations, including but not limited to demand collection, feature planning, industry benchmark analysis, identify key bottlenecks or opportunities, drive product development or iteration, and boost merchant operational and managerial efficiency. 2.Oversee the product project workflow, liaise with sales, product, tech teams and other related departments to develop or improve product features, helping to achieve business objectives more efficiently. 3.Lead product feature training and promotion, develop a comprehensive product training guide, and support merchants in mastering product usage.

1. Develop clear and practical standards and processes for issue responsibility, including rider service management and rider appeals. Continuously promote online and automated solutions to reduce order and customer losses caused by delivery issues, and improve the accuracy and efficiency of problem handling. 制定科学判责标准及流程规范，包含骑手服务管控、骑手申诉等能力建设，并持续推动线上化、自动化的解决方案落地。一方面，降低因为交付异常导致的订单损失、客户损失的发生概率；一方面，提高异常问题处理的准确度和效率 2. Take responsibility for fulfillment-related service quality indicators, solve or reduce the top incoming issues. Responsible for fulfillment-related service quality metrics, solving or reducing the top incoming issues. Optimize fulfillment service processes, such as designing the return process for undeliverable orders by riders, and moving the handling of delivery disputes among users, merchants, and riders online and towards automation.对履约相关的万服指标负责，解决或降低进线top问题。优化履约服务流程，如骑手无法送达返还流程设计、用户/商家/骑手交付矛盾处理线上化、自动化等 3. Create execution standards, process mechanisms, and product operation tools for experience management. Make sure frontline teams can easily understand and follow them, and reduce CPO (cost per order) by improving service experience.输出体验管控相关的执行标准、流程机制、产品运营工具。确保需前线落地的内容可理解、可执行，通过提升体验的方式来降低CPO 4. Based on cultural differences and common features of service delivery in different countries, set up service standards and rules for riders, merchants, and users. Design suitable solutions and build connections with B-end, C-end, and customer service teams to improve the overall service experience.基于各国文化差异性和服务交付流程的共性，建立骑手/商家/用户服务标准及约束，设计适配方案，与B端C端、客服等部门建立联动机制，改善服务体验 5. Work with internal and external resources to support rider equipment asset management, usage checks, and new equipment development in different countries and regions. Ensure riders can work smoothly and help build a positive brand image for keeta.联动内外部资源，负责支持不同国家和地区的骑手装备资产管理、使用检核、新装备开发。一方面确保骑手正常工作，一方面对keeta的品牌价值产生正向作用

改善用户体验并提升转化率 1. 制定用户体验目标及运营规划，推进体验运营机制的建设 2. 搭建用户体验侧指标体系，开展周期性监督，定位关键用户体验卡点，并洞察用户体验与C端转化率之间的相关性，判断需要重点改善的用户体验类卡点的优先级 3. 通过体验走查，数据分析，调研等方式，深入了解用户痛点和需求，及时发现产品、规则、流程中的体验问题及风险，产出改善方案 4. 负责整理/输出运营工具、营销工具，以及流量工具的 BRD，进行项目管理，协助产研优化产品工具 5. 与各部门协作，制定优化用户体验的策略，改善用户体验，最终带来转化率提升 用户体验行业洞察 1. 用户侧调研：主导用户调研（访谈、问卷、可用性测试等），分析用户需求和行为，输出洞察报告，用于产品及运营侧规划及管理层辅助决策 2. 同类产品研究：主导同类产品调研，识别其在用户体验及产品设计上的优势及不足，输出洞察报告，用于产品及运营侧规划及管理层辅助决策 3. 基于洞察报告，为关键产品的设计提供建议 Improve User Experience and Increase Conversion Rate 1. Define user experience goals and operational plans, and promote the establishment of experience-focused operational mechanisms. 2. Build a user experience KPI system, conduct regular monitoring, identify key pain points in the user journey, and analyze the correlation between user experience and B2C conversion rates to prioritize improvements. 3. Gain deep understanding of user pain points and needs through UX walkthroughs, data analysis, and user research; identify experience issues and risks in product, policies, and processes, and propose actionable improvement plans. 4. Responsible for compiling and delivering BRDs (Business Requirement Documents) for operational, marketing, and traffic tools; manage related projects and support product and engineering teams in optimizing tool design. 5. Collaborate cross-functionally to develop user experience optimization strategies aimed at improving overall UX and ultimately increasing conversion rates. Industry Insights on User Experience 1. User Research: Lead user research initiatives (e.g., interviews, surveys, usability testing) to analyze user needs and behaviors, and generate insight reports to support product planning, operational strategies, and decision-making at the leadership level. 2. Competitive Analysis: Lead research on comparable products to identify strengths and weaknesses in their user experience and product design, and deliver insight reports to support internal planning and strategic decisions. 3. Based on these insight reports, provide recommendations for the design of key products.