美团Merchant Product Operation Manager
任职要求
1.有产品/产运经验，具备商家端产品运营工作经验的优先； 2.具备良好的沟通和跨团队协作能力，通过整合资源与不同的业务部门合作共赢； 3.英语可作为工作语言，具备良好的沟通和文档写作能力。 1.Have experience in product/production operations, preference given to those with experience in merchant-side product operations. 2.Possess strong communication and cross-team collaboration skills, able…
工作职责
1.负责商家端相关产品工具运营，包括但不限于需求收集、功能规划、行业对标分析等工作，识别关键卡点或机会点，推动产品开发或者迭代，提升商家经营效率和管理效率； 2.管理产品项目流程，协调销售、产品、技术团队和其他相关部门完成产品功能开发或优化，帮助更高效地达成业务目标； 3.开展产品功能培训和推广，制定全面的产品培训手册，协助商家掌握产品使用方法。 1.Responsible for the merchant-related product tools operations, including but not limited to demand collection, feature planning, industry benchmark analysis, identify key bottlenecks or opportunities, drive product development or iteration, and boost merchant operational and managerial efficiency. 2.Oversee the product project workflow, liaise with sales, product, tech teams and other related departments to develop or improve product features, helping to achieve business objectives more efficiently. 3.Lead product feature training and promotion, develop a comprehensive product training guide, and support merchants in mastering product usage.
1. 整体负责商家指标运营相关的产品运营。Overall responsible for product operations related to merchant metrics. 2. 收集并深度理解商家需求和运营管理的需求，了解行业内通用产品解决方法。将商家需求和运营需求提炼成业务运营方案和产品方案。产出完整的商家指标产品的整体产品规划和业务运营规划。Collect and deeply understand merchant needs and operational management requirements, comprehend common product solutions within the industry. Refine merchant and operational needs into business operation plans and product solutions. Produce comprehensive overall product planning and business operation planning for merchant indicator products. 3. 基于数据分析，明确运营目标，定义运营中各个数据指标的设定。Based on data analysis, clarify operational objectives and define the setting of various data indicators in operations. 4. 通过与各个团队深度合作，推进产品方案上线，并基于产品方案负责业务侧持续的运营管理。Collaborate deeply with various teams, promote the launch of product solutions, and be responsible for continuous operational management on the business side based on the product solutions.
1. 负责商家自营销指标运营相关的的策略产出和运营工作。Responsible for strategy development and operational execution related to merchant self-marketing performance metrics. 2. 了解行业内通用产品解决方法，洞察商家需求，推进商家营销工具的产出和持续的产品功能优化。Understand industry-standard product solutions, gain insights into merchant needs, and drive the development of merchant marketing tools along with continuous product feature optimization. 3. 建立日常运营机制，不断提升相关产品的使用量和使用效果。Establish daily operation mechanisms to continuously improve the usage and effectiveness of related products.
改善用户体验并提升转化率 1. 制定用户体验目标及运营规划，推进体验运营机制的建设 2. 搭建用户体验侧指标体系，开展周期性监督，定位关键用户体验卡点，并洞察用户体验与C端转化率之间的相关性，判断需要重点改善的用户体验类卡点的优先级 3. 通过体验走查，数据分析，调研等方式，深入了解用户痛点和需求，及时发现产品、规则、流程中的体验问题及风险，产出改善方案 4. 负责整理/输出运营工具、营销工具，以及流量工具的 BRD，进行项目管理，协助产研优化产品工具 5. 与各部门协作，制定优化用户体验的策略，改善用户体验，最终带来转化率提升 用户体验行业洞察 1. 用户侧调研：主导用户调研（访谈、问卷、可用性测试等），分析用户需求和行为，输出洞察报告，用于产品及运营侧规划及管理层辅助决策 2. 同类产品研究：主导同类产品调研，识别其在用户体验及产品设计上的优势及不足，输出洞察报告，用于产品及运营侧规划及管理层辅助决策 3. 基于洞察报告，为关键产品的设计提供建议 Improve User Experience and Increase Conversion Rate 1. Define user experience goals and operational plans, and promote the establishment of experience-focused operational mechanisms. 2. Build a user experience KPI system, conduct regular monitoring, identify key pain points in the user journey, and analyze the correlation between user experience and B2C conversion rates to prioritize improvements. 3. Gain deep understanding of user pain points and needs through UX walkthroughs, data analysis, and user research; identify experience issues and risks in product, policies, and processes, and propose actionable improvement plans. 4. Responsible for compiling and delivering BRDs (Business Requirement Documents) for operational, marketing, and traffic tools; manage related projects and support product and engineering teams in optimizing tool design. 5. Collaborate cross-functionally to develop user experience optimization strategies aimed at improving overall UX and ultimately increasing conversion rates. Industry Insights on User Experience 1. User Research: Lead user research initiatives (e.g., interviews, surveys, usability testing) to analyze user needs and behaviors, and generate insight reports to support product planning, operational strategies, and decision-making at the leadership level. 2. Competitive Analysis: Lead research on comparable products to identify strengths and weaknesses in their user experience and product design, and deliver insight reports to support internal planning and strategic decisions. 3. Based on these insight reports, provide recommendations for the design of key products.
1.销售流程优化：熟悉SMB品牌团队BD“找约谈签上运”全流程和作业痛点，建立标准化运营流程，提高团队运营效率； 2.销售工具建设：识别制约销售人效提升的关键点，推动产研团队搭建销售工具并落地应用； 3.商家工具建设：识别商家需求和痛点，推动商家端产品能力优化，帮助商家线上运营提效； 4.项目管理：以项目管理方式，保障关键业务流程和产品能力可有效落地执行，充分调动策略、产品、OB团队资源，驱动SMB品牌团队达成业务目标。 Job Responsibilities - We'll trust you to: 1. Sales Process Optimization: Understand the whole BD process and operation pain points of the SMB team, promote the production and research team to build sales tools, establish a standardized operation process, and improve the team's operational efficiency. 2. Sales Tool Development: Identify key points that constrain sales productivity improvement, and drive the product and research teams to develop and implement sales tools. 3. Merchant Tool Development: Identify merchant needs and pain points, and promote optimization of merchant-side product capabilities to enhance online operational efficiency for merchants. 4. Project Management: Utilize project management to ensure the successful implementation of key business goals and strategies. Mobilize resources from the strategy, product, and operations teams to effectively support the SMB team in achieving its business goals.