美团Keeta-活动运营专家（Marketing Campaign Manager）

工作描述

任职要求
1. 本科及以上学历；商科、市场营销等相关专业优先；海内外名校毕业优先
2. 有5年以上电商、O2O或外卖行业平台营销活动经验 
3. 有海外互联网从业经验优先
4. 有丰富的用户分群、场景设计、玩法创新与跨部门协作经验；
5. 熟悉营销玩法、用户心理机制、资源配置策略，有极强的创新意识与节奏感
6. 熟练掌握SQL、Python、高阶分析技能（如透视、VLOOKUP、数据建模）
7. 理解用户分层、消费场景和品类策略，具备较强用户洞察与策划能力；
8. 优秀的跨团队沟通与协作能力，有完整项目管理和节奏把控经验；
9. 有较强的创新意识与快速迭代能力，能够基于数据推动活动策略优化。

1. Bachelor’s degree or above; majors in Business, Marketing, or related fields preferred; graduates from top domestic or international universities are a plus.
2. Over 5 years of experience in marketing campaigns within e-commerce, O2O, or food delivery platform industries.
3. Overseas internet industry experience is preferred.
4. Extensive experience in user segmentation, scenario-based design, campaign innovation, and cross-functional collaboration.
5. Strong understanding of marketing mechanics, user psychology, and resource allocation strategies, with a strong sense of innovation and execution rhythm.
6. Proficient in SQL, Python, and advanced analytical skills (e.g., pivot tables, VLOOKUP, data modeling).
7. Solid grasp of user stratification, consumption scenarios,…