美团Keeta-社媒策划专家（Social Media Planing Manager）
任职要求
1. 本科及以上学历，有国际化学习经验者优先，具备当地母语沟通能力、英语商务沟通能力 2. 2年以上社交媒体运营或数字营销相关经验，有当地市场经验者优先 3. 熟悉当地主流社交媒体平台及用户行为特点，具备成功的内容策划案例 4. 有与KOL/KOC合作经验或品牌活动策划经验者优先 5. 优秀的文案撰写能力，能独立完成当地语言（必备）及英语（加分）的创意内容。 6. 熟练使用基础设计工具（如Canva）或视频剪辑工具（如CapCut）者优先。 7. 熟悉社交媒体分析工具（如Google Analytics、Meta Insights、TikTok Analytics等），能通过数据驱动决策。 8. 本地化洞察能力强，对当地文化、流行趋势及社交媒体生态有深刻理解，能快速捕捉热点并融入内容。 9. 团队协作能力强，具备良好的沟通能力和跨国团队协作经验，能适应快节奏工作环境。 1. Bachelor’s degree or above; international education experience is preferred. Must possess native-level communication skills in the local language and business-level proficiency in English. 2. Over 2 years of experience in social media operations or digital marketing, with a preference for candidates familiar with the local market. 3. In-depth knowledge of major local social media platforms and user behavior, with a proven track record in succe…
工作职责
内容策划与执行 1. 负责地区社交媒体平台（如Instagram、Facebook、TikTok、Twitter、YouTube等）的内容策划、创作及发布，确保内容符合品牌调性并吸引目标用户。 2. 结合本地文化、热点和趋势，制定高互动性的内容策略，提升品牌曝光和用户参与度。 社交媒体运营 1. 管理并优化公司社交媒体账号，定期分析数据并调整运营策略。 2. 与粉丝互动，维护品牌形象，及时回应用户评论及私信，提升用户粘性。 活动策划推广与KOL管理 1. 策划并执行线上社媒营销活动（如挑战赛、直播、KOL合作等），推动用户增长和转化。 2. 建立外部合作伙伴（如KOL/KOC、代理商）资源体系，提升公域传播效率。 数据分析与优化 1. 监测社交媒体数据（如流量、互动率、转化率等），定期输出分析报告并提出优化建议。 Content Planning & Execution 1. Responsible for content planning, creation, and publishing across regional social media platforms (e.g., Instagram, Facebook, TikTok, Twitter, YouTube), ensuring alignment with brand tone and appeal to the target audience. 2. Develop highly engaging content strategies based on local culture, trends, and hot topics to boost brand exposure and user engagement. Social Media Operations 1. Manage and optimize official social media accounts; regularly analyze performance data and adjust operational strategies accordingly. 2. Interact with followers to maintain a strong brand presence, promptly respond to comments and messages, and increase user stickiness. Campaign Promotion & KOL Management 1. Plan and execute online social media marketing campaigns (e.g., challenges, livestreams, KOL collaborations) to drive user growth and conversion. 2. Build and manage a network of external partners (e.g., KOLs/KOCs, agencies) to enhance public channel communication effectiveness. Data Analysis & Optimization 1. Monitor key social media metrics (e.g., traffic, engagement rate, conversion rate), regularly produce performance reports, and propose actionable optimization strategies.
1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.
1.数据分析：对Keeta投放增长进行数据分析，重点关注用户增长和留存等关键指标，提供数据驱动的洞察和决策建议。 2.指标体系构建：构建和迭代增长指标体系和目标管理机制，开发数据可视化系统，为业务增长提供洞察和分析支持。 3.业务协作：与产品、战略、市场和研发等部门紧密合作，实施项目并提升整体业务表现。 4.决策验证：设计A/B测试和因果推断模型，验证业务优化和决策结论，提供高效的分析方法。 5.异动归因分析：分解和诊断业务增长的驱动因素，调查数据异常，并开发自动归因工具。 6.工具与方法开发：总结和提炼增长分析方法论，开发数据效率工具。
1、Design multi-objective optimization strategies adapting to business phases (e.g., prioritizing fulfillment experience with cost constraints in early stages) to enhance rider efficiency and maintain SLA competitiveness.根据不同业务发展阶段进行多目标优化设计，如初期以履约体验为核心目标、成本为约束条件，持续提升骑手工作效率与保证SLA具备市场竞争力 2、Lead Middle East fulfillment solutions by developing country-specific strategies based on local SLAs, validating through experiments, and scaling successful models across regions.主导中东地区履约解决方案设计，针对不同国家市场环境及SLA需求制定差异化策略，通过实验设计验证方案有效性，关注标准 化能力建设，推动成功模式跨区域推广 3、Manage timeliness metrics including rider assessment systems and load balancing, designing incentive rules to ensure cost-effective, user-perceivable delivery performance.负责时效类指标管理，包括骑手考核体系搭建与负载均衡优化，重点设计时效考核奖惩规则以确保成本约束下时效类指标具备市场竞争力，且用户有感知 4、Optimize rider app interactions by translating complex strategies into actionable guidance, reducing cognitive load through intuitive interfaces.设计骑手端交互展示策略，将复杂策略指令转化为骑手执行的行为指引，通过App界面优化持续降低骑手理解成本与操作门槛
Diagnose and resolve supply-demand imbalances, identify key strategies, validate effectiveness with cross-functional teams, and scale solutions across cities.负责供需失衡场景的问题诊断与拆解，识别可影响的关键策略，联动商分、产研等团队验证策略有效性，并跟进在更多城市的规模复用 Collaborate on cost-effective localized campaign designs, build global efficiency metrics, monitor configurations, and identify underperforming cities.协同产品设计钱效更高且符合各城市运营情况的新活动形式，建设适用于各国的活动效率评价体系，监控各国/城活动配置效率，并定位问题城市提供 Develop systematic surge-order capabilities for merchants/regions, establish quality evaluation frameworks, and optimize experience with minimal scale loss.构建商家及区域维度的系统爆单能力，建设适用于各国的爆单质量评价体系，在最小化规模损失的前提下保障体验最优 Build rider scheduling tools with platform monitoring, design shift strategies for peak hours, and ensure stable delivery performance under timeliness constraints.建设骑手排班可选、平台可监控的产品能力，设计有效排班策略并协同前线落地，对分时段（尤其是压力时段）的体验稳定性负责，以骑手时效指标为约束条件。