美团Keeta-社媒策划专家（Social Media Planing Manager）

任职要求

1. 本科及以上学历，有国际化学习经验者优先，具备当地母语沟通能力、英语商务沟通能力
2. 2年以上社交媒体运营或数字营销相关经验，有当地市场经验者优先
3. 熟悉当地主流社交媒体平台及用户行为特点，具备成功的内容策划案例
4. 有与KOL/KOC合作经验或品牌活动策划经验者优先
5. 优秀的文案撰写能力，能独立完成当地语言（必备）及英语（加分）的创意内容。
6. 熟练使用基础设计工具（如Canva）或视频剪辑工具（如CapCut）者优先。
7. 熟悉社交媒体分析工具（如Google Analytics、Meta Insights、TikTok Analytics等），能通过数据驱动决策。
8. 本地化洞察能力强，对当地文化、流行趋势及社交媒体生态有深刻理解，能快速捕捉热点并融入内容。
9. 团队协作能力强，具备良好的沟通能力和跨国团队协作经验，能适应快节奏工作环境。

1. Bachelor’s degree or above; international education experience is preferred. Must possess native-level communication skills in the local language and business-level proficiency in English.
2. Over 2 years of experience in social media operations or digital marketing, with a preference for candidates familiar with the local market.
3. In-depth knowledge of major local social media platforms and user behavior, with a proven track record in successful content planning.
4. Experience working with KOLs/KOCs or planning brand campaigns is a plus.
5. Excellent copywriting skills, capable of independently creating compelling content in the local language (required) and English (preferred).
6. Proficiency in basic design tools (e.g., Canva) or video editing tools (e.g., CapCut) is preferred.
7. Familiar with social media analytics tools (e.g., Google Analytics, Meta Insights, TikTok Analytics), with the ability to make data-driven decisions.
8. Strong local insight with a deep understanding of local culture, trends, and the social media landscape; able to quickly capture and integrate trending topics into content.
9. Strong team collaboration skills, excellent communication abilities, and experience working with cross-functional, international teams in a fast-paced environment.

工作职责

内容策划与执行
1. 负责地区社交媒体平台（如Instagram、Facebook、TikTok、Twitter、YouTube等）的内容策划、创作及发布，确保内容符合品牌调性并吸引目标用户。
2. 结合本地文化、热点和趋势，制定高互动性的内容策略，提升品牌曝光和用户参与度。

社交媒体运营
1. 管理并优化公司社交媒体账号，定期分析数据并调整运营策略。
2. 与粉丝互动，维护品牌形象，及时回应用户评论及私信，提升用户粘性。

活动策划推广与KOL管理
1. 策划并执行线上社媒营销活动（如挑战赛、直播、KOL合作等），推动用户增长和转化。
2. 建立外部合作伙伴（如KOL/KOC、代理商）资源体系，提升公域传播效率。

数据分析与优化
1. 监测社交媒体数据（如流量、互动率、转化率等），定期输出分析报告并提出优化建议。

Content Planning & Execution
1. Responsible for content planning, creation, and publishing across regional social media platforms (e.g., Instagram, Facebook, TikTok, Twitter, YouTube), ensuring alignment with brand tone and appeal to the target audience.
2. Develop highly engaging content strategies based on local culture, trends, and hot topics to boost brand exposure and user engagement.

Social Media Operations
1. Manage and optimize official social media accounts; regularly analyze performance data and adjust operational strategies accordingly.
2. Interact with followers to maintain a strong brand presence, promptly respond to comments and messages, and increase user stickiness.

Campaign Promotion & KOL Management
1. Plan and execute online social media marketing campaigns (e.g., challenges, livestreams, KOL collaborations) to drive user growth and conversion.
2. Build and manage a network of external partners (e.g., KOLs/KOCs, agencies) to enhance public channel communication effectiveness.

Data Analysis & Optimization
1. Monitor key social media metrics (e.g., traffic, engagement rate, conversion rate), regularly produce performance reports, and propose actionable optimization strategies.