美团Keeta 配送策略负责人

该岗位未来的汇报上级为科威特运力策略负责人。 1.为了保障C端的外卖体验, 通过MVP验证工具+策略参数有效性后, 联动产、研、运完成配置后台、D端展示和触达功能等配套功能。 2.结合策略工具和压力预测结果, 形成落地SOP应用到日常的供需压力应对中。并在一次次的实战中总结目前SOP的工具侧、策略侧、数据侧的不足, 逐渐改善D端策略对C端配送体验的效果。 其中： 长期运营策略, 如：骑手拉新、骑手排班、骑手冷冻、骑手等级权益 和 骑手体验等。 短期运营策略, 如：骑手补贴活动、门店加减配送费、门店曝光缩范围、订单ETA补时等 Reporting to Logistic operation Strategy team leader in Kuwait. In order to ensure a positive takeaway experience for C-end customers, after validating the effectiveness of new product function and strategy parameters through MVP, collaborate with product, research & development, and operation team to form relevant Frontend、configuration system and Notification product functionalities. Based on current strategy tools and demend-supply forecasting results to form different SOPs to be applied in daily business operations. And continuously summarise the disadvantages of current SOPs during pratical applications, gradually improving the effectiveness of D-end strategies that cause positive effects onto the customer delivery experience. Among them: Long-term strategies, such as: rider recruitment, rider scheduling, job freezing, rider benefits, and rider work-experience improvement ect. Short-term strategies, such as: rider subsidy offering, delivery fees adjustments, store exposure range adjustments, and order ETA adjustments ect.

1.根据业务需求及运营方向，结合当地市场实际情况，制定站内营销活动的全局策略; 2.根据营销活动所需的人才画像，进行本地营销活动团队的搭建及选用育励汰； 3.高效协同市场、B端、配送、产品等部门，推进营销活动的效果增长与运营效率提升; 4.组织团队探索适配本地市场的创新活动玩法，推动相关营销产品工具的功能更新与迭代； 5.组织团队进行营销活动的效果跟踪和分析迭代，沉淀营销活动价值评价体系。

Keeta is an independent brand of Meituan, the world's largest tech-driven retail company. We focus on food and consumer product delivery services in international markets with the mission: "We help people eat better, live better".Established in March 2010, Meituan has helped transform the supply and demand of service and product retail across the digital landscape.As Meituan and Keeta continue to increase R&D investment and advance in new technologies, we uphold a customer-centric approach, working with our partners to provide quality services to customers. 1. 负责Keeta实时调度系统中关键模型的建模与优化，针对即时配送实时调度问题存在的多目标、不确定性、动态性与超大规模等特点，综合使用机器学习、深度学习、强化学习、因果推断等技术手段进行多场景联合优化，持续创新迭代，提升人单匹配决策质量。建模方向包括但不限于：ETA预估、路径规划和时间预估、供需预测、转化预估、订单难度及接单意愿刻画、定价、骑手活动优化等。 2. 针对即时配送领域特点，颠覆创新传统供应链物流技术体系，探索即时配送履约新模式，提升降本增效天花板。

1、承接新开国国家配送业务诊断、机会识别、行业研究、专项承接等商业分析工作，支持国家团队达成业务目标； 2、与业务部门合作，深入了解业务策略和发展方向，组织日常监控分析和专项分析，为业务决策提供数据和见解； 3、制定关键业务目标，搭建经营管理体系，通过“监控、分析、策略建议”机制推进业务达成目标； 4、评估定价、绩效、合作商考核等关键策略有效性，协同各方迭代策略； 5、组织市场调研和竞争分析，把握市场动态和趋势，为公司制定商业战略和业务发展提供参考和建议。