美团Courier Paid Marketing and Recruiting Manager
任职要求
1. 3+ years of experience in paid marketing (Google Ads, Meta Ads), preferably in the gig economy or logistics. 2. Advanced proficiency in data analysis tools to derive actionable insights. 3. Strong project management skills to juggle multiple campaigns and deadlines. 4. A creative mindset for problem-solving and adapting strategies to dynamic markets. 5. Fluency in both Portuguese and English (written and spoken).
工作职责
1. Designing, executing, and optimizing paid marketing campaigns (e.g., social media, search engines) to attract potential couriers in designated markets. 2. Collaborating with local teams to tailor recruitment strategies to regional needs and cultural nuances. 3. Analyzing campaign performance metrics to refine targeting and budget allocation.
Location: Onsite at our warehouse at Ontario, CA or Bolingbrook, IL Job Responsibilities: 1. Logistics and Delivery Management a. Oversee end-to-end local trucking (LTL/FTL) and courier operations: - For B2B customers (e.g., retailers, distributors), design truck delivery route plans with suitable vehicle matching (LTL/FTL). - For B2C customers, coordinate with courier partners (e.g., UPS, FedEx, USPS) to balance timeliness and cost efficiency. - Continuously improve on-time delivery rates for trucking and reduce customer complaints in courier deliveries. b. Optimize delivery strategies: - Based on order volume, shipment size/weight, and destination type (urban vs. suburban), dynamically adjust the proportion between truck and courier deliveries (e.g., large goods via trucks, small parcels via courier) to minimize total delivery costs. c. Monitor last-mile fulfillment: - Require truck drivers and couriers to collect and upload Proof of Delivery (POD) documentation to ensure complete and traceable delivery records. 2. Transportation Resource Management a. Build a diversified transportation resource pool: - Select and maintain truck carriers (including in-house fleets and third-party partners) and courier service providers. - Establish a tiered supplier system (core vs. backup) to handle seasonal demand spikes (e.g., holiday or promotion periods) and ensure capacity stability. b. Supplier performance management: - Regularly evaluate and monitor last-mile vendor KPIs. - Develop improvement plans for underperforming suppliers and initiate replacement processes if necessary to maintain resource quality. c. Cost optimization: - Work with procurement to lower per-unit transportation costs through bulk rate negotiations, long-term contracts (e.g., annual courier or trucking agreements), and shared capacity (e.g., consolidated loads across clients). - Target: annual transportation expenses to decrease year-over-year. 3. Billing Management a. Manage the full billing process: - Coordinate with trucking and courier partners to receive and verify invoices (including transport fees, fuel surcharges, and special service charges like remote area surcharges). - Ensure consistency between billing amounts, service agreements, and actual delivery data to prevent duplicate or incorrect charges. b. Handle billing discrepancies: - Establish a reconciliation mechanism to resolve discrepancies (e.g., estimated vs. actual freight costs, unagreed fees) within the billing cycle to maintain invoice accuracy. c. Cost monitoring and analysis: - Periodically analyze unit costs for trucking (per ton) and courier (per shipment) to identify anomalies (e.g., abnormally high courier costs in certain regions). - Generate cost analysis reports and drive corrective actions. 4. Exception Management (In-Transit) a. Respond to and resolve delivery exceptions: - Develop standardized processes for common issues (e.g., customer refusals, shipment shortages). - For instance, ensure communication and negotiation at the delivery site for refusals and arrange redelivery promptly to resolve exceptions efficiently. 5. Cross-Team Collaboration and Process Optimization a. Coordinate with the warehouse team: - Align outbound scheduling with delivery route priorities to prevent warehouse backlogs or vehicle idle time. - Synchronize outbound data (e.g., item quantities, packaging details) to ensure consistency between warehouse and transportation records. b. Support the sales team: - Verify abnormal POD cases and assist sales with customer or platform claims.
Key Responsibilities - Design and implement a comprehensive risk management framework, encompassing risk identification, proactive prevention measures, real-time crisis response, stakeholder communication, and post-incident review. - Establish and monitor key risk indicators and metrics to regularly assess risk exposure and support informed operational decision-making. - Support the delivery operations team in evaluating the risk implications of strategic initiatives and provide actionable recommendations to balance risk mitigation with business objectives. - Partner with internal teams to strengthen relationships with couriers, fostering trust and alignment to reduce operational risks and enhance workforce stability proactively. - Collaborate with the corporate external affairs team to align on risk-related strategic planning, government engagement, and cross-functional crisis preparedness.
1.Identify rider pain points at different business stages and design targeted online training programs. 2.Responsible for the product and content operations of new rider training, in-process reminders, and post-event education.
Key Responsibilities: - Develop Growth Strategies: Design and execute innovative growth strategies to scale Keeta's courier network, ensuring a seamless onboarding process for new couriers. - Data-Driven Decision Making: Analyze performance metrics and trends of newly joined couriers to inform strategic decisions that foster growth and enhance operational efficiency. - Courier Life-Cycle Optimization: Scope and implement effective courier early lifecycle strategies to enhance the conversion rates of applicants, improve activation processes, and increase retention of new riders. - Supply Forecasting and Planning: Manage supply targets effectively and develop strategic plans to meet these targets. Implement the necessary infrastructure to ensure courier quality aligns with operational expectations. - Cross-Functional Collaboration: Collaborate with Marketing, Operations, and Product teams to align and implement operational strategies across diverse markets, ensuring cohesive execution and shared goals.