美团Courier Paid Marketing and Recruiting Manager
任职要求
1. 3+ years of experience in paid marketing (Google Ads, Meta Ads), preferably in the gig economy or logistics. 2. Advanced proficiency in data analysis tools to derive actionable insights. 3. Strong project m…
工作职责
1. Designing, executing, and optimizing paid marketing campaigns (e.g., social media, search engines) to attract potential couriers in designated markets. 2. Collaborating with local teams to tailor recruitment strategies to regional needs and cultural nuances. 3. Analyzing campaign performance metrics to refine targeting and budget allocation.
1. responsible for logistic operations management, particularly in the management of different fleet model like freelancers and 3pl. 2. develop and implement operational plans to improve logistic capacities, courier quality, dispatch strategies and courier efficiency to keep high service quality with high efficiency. 3. design and implement new business model of the fleet from 0 to 1, driving the growth of D-end business. 4. Maintain productive working relationships with immediate team and cross-functional partners across operations, marketing, customer support, product, policy, and legal
1. Establishing governance models to ensure adherence to multi-jurisdictional labour regulations and enterprise risk standards. 2. Leading strategic design of compliance and onboarding ecosystems. 3. Championing cross-functional alignment between legal, operations leadership and other cross-functional teams. 4. Developing and implementing comprehensive safety protocols, including insurance frameworks and rider protection programs, to ensure regulatory compliance and workforce safety. 5. Directing audit intelligence systems with predictive analytics capabilities and root-cause resolution protocols. 6. Pioneering process innovation through automation solutions and data-driven workflow optimisations.
Key Responsibilities - Design and implement a comprehensive risk management framework, encompassing risk identification, proactive prevention measures, real-time crisis response, stakeholder communication, and post-incident review. - Establish and monitor key risk indicators and metrics to regularly assess risk exposure and support informed operational decision-making. - Support the delivery operations team in evaluating the risk implications of strategic initiatives and provide actionable recommendations to balance risk mitigation with business objectives. - Partner with internal teams to strengthen relationships with couriers, fostering trust and alignment to reduce operational risks and enhance workforce stability proactively. - Collaborate with the corporate external affairs team to align on risk-related strategic planning, government engagement, and cross-functional crisis preparedness.
1. Develop 3PL partners and expand the number of partners and riders based on delivery demand in each city. 2. Enhance partners’ operational capabilities through training and communication to ensure better understanding of our company policies and strategies. 3. Build and maintain strong relationships with all 3PL partners across the country. 4. Ensure 100% compliance of 3PL partners and their riders with company policies and standards. 5. Collaborate closely with product teams to optimize processes and tools used by 3PL partners. 6. Work with the operations team to design and manage incentive and penalty programs for 3PL partners, aiming to achieve business objectives such as hiring targets and improved user experience. 7. Take ownership of assigned partners and regions to achieve goals related to rider recruitment, operations, management, and user satisfaction. 8. Manage the exit process for underperforming partners who do not meet company requirements. 9. Complete other tasks assigned by the manager within the department.