美团Courier Operations Manager (Couriers' Growth)
任职要求
Requirements: - Minimum of 3-6 years of relevant experience, with at least 2-3 years in a logistics or delivery operations role. - Proven problem-solving skills, with expertise in identifying challenges and proposing feasible solutions. - Strong analytical abilities with a knack for making data-driven decisions that drive operational improvements. - Proficiency in SQL, spreadsheets, or other data handling tools to effectively analyze and interpret data. - Ability to work independently while managing multiple priorities in a fast-paced, dynamic environment.
工作职责
Key Responsibilities: - Develop Growth Strategies: Design and execute innovative growth strategies to scale Keeta's courier network, ensuring a seamless onboarding process for new couriers. - Data-Driven Decision Making: Analyze performance metrics and trends of newly joined couriers to inform strategic decisions that foster growth and enhance operational efficiency. - Courier Life-Cycle Optimization: Scope and implement effective courier early lifecycle strategies to enhance the conversion rates of applicants, improve activation processes, and increase retention of new riders. - Supply Forecasting and Planning: Manage supply targets effectively and develop strategic plans to meet these targets. Implement the necessary infrastructure to ensure courier quality aligns with operational expectations. - Cross-Functional Collaboration: Collaborate with Marketing, Operations, and Product teams to align and implement operational strategies across diverse markets, ensuring cohesive execution and shared goals.
1. responsible for logistic operations management, particularly in the management of different fleet model like freelancers and 3pl. 2. develop and implement operational plans to improve logistic capacities, courier quality, dispatch strategies and courier efficiency to keep high service quality with high efficiency. 3. design and implement new business model of the fleet from 0 to 1, driving the growth of D-end business. 4. Maintain productive working relationships with immediate team and cross-functional partners across operations, marketing, customer support, product, policy, and legal
1. Managing recruitment funnels, from lead generation to onboarding readiness, ensuring compliance with company standards. 2. Developing A/B tests for ad creatives and landing pages to maximise ROI. 3. Providing data-driven insights to stakeholders on market trends, competitor activities, and recruitment bottlenecks.
- Align with the Driver Growth and CRM teams to execute and localize acquisition strategies. - Support City BPs in boosting vehicle-based acquisition and managing key supply KPIs. - Identify and manage new local partnerships that support courier onboarding (vehicle rental, tools, services). - Run referral campaigns (MgM), including proposing reward/target changes and monitoring performance. - Coordinate local activations and represent the Driver Growth team in partner meetings and regional events. - Lead onboarding training sessions and troubleshoot operational issues from the field. - Benchmark competitors' acquisition tactics and partnership structures. - Travel regularly across the region to launch activations and support new city launches with the OL team. - Gather qualitative insights from new couriers and partners to improve funnel conversion. - Map and assess vehicle and OL partner landscape in the region.
DUTIES & RESPONSIBILITIES • Identify and develop new business opportunities and partnerships to increase revenue. • Conduct market research and competitor analysis to identify trends and potential areas for expansion. • Determining and conveying sales targets, work with facility team to deliver the target. • Build and maintain strong relationships with key stakeholders, vendors, and partners. • Monitoring Field Sales activities his/her territory, ensuring that teams perform the proper sales activities and gain good result. • Negotiate contracts and close deals to maximize profitability and growth. • Prepare weekly updates on pipelines and target achievement and review of opportunities and business plan. • Provide regular updates and resolution on business challenges and customer satisfaction. • Work closely with internal stakeholders to ensure cross-functional collaboration, ensuring high quality of service is delivered • Provide feedback and recommendation to further improve business operations • Other tasks and projects as assigned by manager. KEY DECISIONS / AUTHORIZATIONS • Build up territory’s sale strategy & plan for operational facilities to win new accounts and retain business with current accounts to achieve overall sales target. • Promote & guide facilities team to generate leads & successfully convert leads to winning opportunities. • Lead facility teams to build strong relationship with customers and grow customer’s account to max potential. • Conduct presentations / trainings of service products and present customized offers to customers. • Effectively utilize data and analytics tools for sales forecasting