美团销售效能优化 Sales Effectiveness Optimization-沙特

【供给策略运营/业务策略分析】 1. 负责制定和优化供给策略/销售策略/产品策略，分析市场数据和业务趋势，推动运营效率提升； 2. 参与新业务的探索和0到1的业务发展，提供策略性建议； 3. 协调资源，支持各部门推动业务执行，确保战略的落地； 4. 参与销售团队的日常运营管理，优化流程、提升工作效率。 【Product Operation/Business Strategy Analysis】 1. Responsible for formulating and optimizing supply strategy/sales strategy/product strategy, analyzing market data and business trends, and promoting operational efficiency improvement; 2. Participate in the exploration of new businesses and business development from 0 to 1, and provide strategic suggestions; 3. Coordinate resources, support various departments to promote business execution, and ensure the implementation of strategies; 4. Participate in the daily operation management of the sales team, optimize processes, and improve work efficiency. 【PMO】 1. 协助业务负责人进行重点项目管理工作，做好目标及关键任务拆解、协调组织内外部资源，追踪项目进展，确保项目按计划完成预期目标； 2. 参与搭建国际化业务的项目管理体系，结合不同国家和地区的业务特点、文化差异，制定项目管理流程、标准和规范，确保项目管理工作的高效性与一致性； 3. 深入理解业务，识别组织效率、运营工具等领域的问题，提升组织效能。 【PMO】 1. Assist the business leader in key project management, decompose goals and key tasks, coordinate internal and external resources, track project progress, and ensure that the project completes the expected goals as planned; 2. Participate in building a project management system for international business, formulate project management processes, standards and specifications based on the business characteristics and cultural differences of different countries and regions, and ensure the efficiency and consistency of project management; 3. Deeply understand the business, identify problems in areas such as organizational efficiency and operating tools, and improve organizational effectiveness.

通过机制建设与工具产品化，提升SMB销售团队的业务效率与流程管理能力，保障销售策略的有效执行与落地。 1.销售行为研究与问题洞察：围绕销售主路径“找-约-谈-签-上-运”，深入一线开展调研与分析，梳理不同角色（销售/销售管理者，中国/Local）的作业流程与时间分配，识别高频低效环节，提出具备可行性的效率优化方案； 2.标准化流程与动作机制搭建：结合业务场景，搭建关键销售流程与动作规范，同时平衡一线业务灵活性，明确各环节的操作指引与节奏管理机制，推动流程标准化、执行可控化； 3.人效指标体系建设：与优化建立并持续优化销售人效评估体系，监测关键效率指标，分析差异与提升空间，制定改进方案并推动落地，支持销售团队持续提效； 4.流程工具产品化与落地推广：推动关键流程与动作的系统化沉淀，与产品、技术团队协作完成流程工具的设计与上线，负责前线使用推广与反馈收集，确保产品工具真正服务销售一线、提升作业效率。 Through mechanism building and tool productization, improve the business efficiency and process management capabilities of the SMB sales team, ensuring the effective execution and implementation of sales strategies. 1.Sales Behavior Research and Insight Identification：Focusing on the core sales path of "Find - Meet - Pitch - Sign - Deliver - Operate," conduct in-depth field research and analysis to map out workflows and time allocations for different roles (sales/sales managers, China/Local). Identify high-frequency inefficiencies and propose feasible optimization solutions to improve sales efficiency. 2.Standardized Process & Action Mechanism Design：Based on business scenarios, design and standardize key sales processes and action guidelines, while balancing the flexibility required by frontline sales teams. Clearly define the operational guidelines and rhythm management mechanisms at each stage, promoting the standardization of processes and the controllability of execution. 3.Sales Productivity System Development & Optimization：Build and continuously optimize the sales productivity evaluation system. Monitor key efficiency metrics, analyze gaps and areas for improvement, and formulate targeted action plans to enhance overall sales performance. 4.Process Tool Productization & Deployment：Promote the systematization of key sales processes and actions, collaborating with product and technology teams to design and launch process tools. Lead the adoption of these tools by frontline teams, collect feedback, and ensure that the tools truly serve the sales team, enhancing operational efficiency.

1. 制定销售策略并优化区域划分、客户分层及配额分配机制。 2. 设计并持续优化从线索到成功订阅的销售全流程体系。 3. 建立数据看板，监控销售核心指标并输出预测报告。 4. 开发销售培训体系并设计激励方案提升团队效能。 5. 协同市场、财务等部门确保销售策略高效落地。

Ø 新渠道生态构建与解决方案 1. 深入理解家装家居行业发展趋势，熟悉目标用户画像（如中高端家装业主、设计师、整装公司等）； 2. 系统梳理并构建新兴渠道生态，如私域流量、会员体系、运营商体系等，并识别关键合作伙伴； 3. 联合产品、营销团队，围绕智能家居产品的智能化、设计感、场景化卖点，打造适配新渠道的解决方案包； Ø 新渠道Order/Sales数字闭环与拓展 1. 对所负责新渠道的年度销售目标（Order & Revenue）负责，制定可量化的渠道拓展与增长路径； 2. 主导从商机挖掘、试点验证到全面推广的全流程，推动项目快速落地； 3. 建立渠道效能评估体系，通过数据驱动优化投放策略、合作模式与资源分配，确保ROI持续提升。 Ø 标准化复制与创新业务突破 1. 联合能力中心（产品、IT、运营），将成功的新渠道合作模式进行产品化、工具化、流程化，推动全面复制； 敏锐捕捉新消费趋势，探索跨界合作机会，孵化第二增长曲线。