美团销售效能优化 Sales Effectiveness Optimization-沙特

【供给策略运营/业务策略分析】 1. 负责制定和优化供给策略/销售策略/产品策略，分析市场数据和业务趋势，推动运营效率提升； 2. 参与新业务的探索和0到1的业务发展，提供策略性建议； 3. 协调资源，支持各部门推动业务执行，确保战略的落地； 4. 参与销售团队的日常运营管理，优化流程、提升工作效率。 【Product Operation/Business Strategy Analysis】 1. Responsible for formulating and optimizing supply strategy/sales strategy/product strategy, analyzing market data and business trends, and promoting operational efficiency improvement; 2. Participate in the exploration of new businesses and business development from 0 to 1, and provide strategic suggestions; 3. Coordinate resources, support various departments to promote business execution, and ensure the implementation of strategies; 4. Participate in the daily operation management of the sales team, optimize processes, and improve work efficiency. 【PMO】 1. 协助业务负责人进行重点项目管理工作，做好目标及关键任务拆解、协调组织内外部资源，追踪项目进展，确保项目按计划完成预期目标； 2. 参与搭建国际化业务的项目管理体系，结合不同国家和地区的业务特点、文化差异，制定项目管理流程、标准和规范，确保项目管理工作的高效性与一致性； 3. 深入理解业务，识别组织效率、运营工具等领域的问题，提升组织效能。 【PMO】 1. Assist the business leader in key project management, decompose goals and key tasks, coordinate internal and external resources, track project progress, and ensure that the project completes the expected goals as planned; 2. Participate in building a project management system for international business, formulate project management processes, standards and specifications based on the business characteristics and cultural differences of different countries and regions, and ensure the efficiency and consistency of project management; 3. Deeply understand the business, identify problems in areas such as organizational efficiency and operating tools, and improve organizational effectiveness.

通过机制建设与工具产品化，提升SMB销售团队的业务效率与流程管理能力，保障销售策略的有效执行与落地。 1.销售行为研究与问题洞察：围绕销售主路径“找-约-谈-签-上-运”，深入一线开展调研与分析，梳理不同角色（销售/销售管理者，中国/Local）的作业流程与时间分配，识别高频低效环节，提出具备可行性的效率优化方案； 2.标准化流程与动作机制搭建：结合业务场景，搭建关键销售流程与动作规范，同时平衡一线业务灵活性，明确各环节的操作指引与节奏管理机制，推动流程标准化、执行可控化； 3.人效指标体系建设：与优化建立并持续优化销售人效评估体系，监测关键效率指标，分析差异与提升空间，制定改进方案并推动落地，支持销售团队持续提效； 4.流程工具产品化与落地推广：推动关键流程与动作的系统化沉淀，与产品、技术团队协作完成流程工具的设计与上线，负责前线使用推广与反馈收集，确保产品工具真正服务销售一线、提升作业效率。 Through mechanism building and tool productization, improve the business efficiency and process management capabilities of the SMB sales team, ensuring the effective execution and implementation of sales strategies. 1.Sales Behavior Research and Insight Identification：Focusing on the core sales path of "Find - Meet - Pitch - Sign - Deliver - Operate," conduct in-depth field research and analysis to map out workflows and time allocations for different roles (sales/sales managers, China/Local). Identify high-frequency inefficiencies and propose feasible optimization solutions to improve sales efficiency. 2.Standardized Process & Action Mechanism Design：Based on business scenarios, design and standardize key sales processes and action guidelines, while balancing the flexibility required by frontline sales teams. Clearly define the operational guidelines and rhythm management mechanisms at each stage, promoting the standardization of processes and the controllability of execution. 3.Sales Productivity System Development & Optimization：Build and continuously optimize the sales productivity evaluation system. Monitor key efficiency metrics, analyze gaps and areas for improvement, and formulate targeted action plans to enhance overall sales performance. 4.Process Tool Productization & Deployment：Promote the systematization of key sales processes and actions, collaborating with product and technology teams to design and launch process tools. Lead the adoption of these tools by frontline teams, collect feedback, and ensure that the tools truly serve the sales team, enhancing operational efficiency.

1.流程策略制定与优化：负责业务关键流程的整体设计、策略规划与持续优化，确保流程高效、规范、可控，并与公司和业务战略保持一致。 2.全链路运营管理：从商户信息采集、审核、上线到后续运营支持，设计并管理全流程及各模块，保障业务顺畅衔接。 3.多视角流程改进：基于商户、一线运营、BD销售等不同角色的需求，持续优化工作流程与执行标准，推动方案落地及迭代升级。 4.数据与客户洞察：通过客户声音及数据分析，识别流程痛点与风险点，协同跨部门团队从源头解决问题。 5.策略驱动改进：结合业务发展阶段与目标，主动识别流程瓶颈，制定可执行的优化策略，并推动项目落地。 6.标准化与知识沉淀：建立并维护流程操作标准，为一线运营制定易懂的操作指引及合格标准，确保高效执行与合规。 7.成果复盘与迭代：定期总结流程与策略优化成果，形成标准化文档与知识库，支持业务规模化发展。 1.Process Strategy Formulation and Optimization: Responsible for the overall design, strategic planning, and continuous optimization of key business processes, ensuring efficiency, standardization, and controllability, while aligning with company and business strategies. 2.End-to-End Operations Management: Design and manage the entire process and its modules, from merchant information collection, review, onboarding to ongoing operational support, ensuring smooth business transitions. 3.Multi-perspective Process Improvement: Continuously optimize workflows and execution standards based on the needs of merchants, frontline operations, BD sales, and other stakeholders, driving implementation and iterative upgrades. 4.Data and Customer Insights: Identify process pain points and risks through customer feedback and data analysis, and collaborate with cross-functional teams to address issues at the source. 5.Strategy-driven Improvement: Proactively identify process bottlenecks according to business development stages and objectives, formulate actionable optimization strategies, and drive project implementation. 6.Standardization and Knowledge Accumulation: Establish and maintain process operation standards, create user-friendly operational guidelines and qualification criteria for frontline teams, ensuring efficient execution and compliance. 7.Results Review and Iteration: Regularly summarize process and strategy optimization outcomes, develop standardized documentation and knowledge bases, and support business scalability.

1.销售流程优化：熟悉SMB品牌团队BD“找约谈签上运”全流程和作业痛点，建立标准化运营流程，并将标准流程沉淀至知识库、销售培训。 2.销售工具建设：识别制约销售团队人效提升以及客户管理的关键点，推动产研团队搭建销售工具并落地应用。 3.商家工具建设：识别商家需求和痛点，推动商家端产品能力优化，帮助商家线上运营提效。 4.项目管理：以项目管理方式，保障关键业务流程和产品能力可有效落地执行，充分调动策略、产品、OB团队资源，驱动SMB品牌团队达成业务目标。