美团Keeta-Logistic Strategy Operation（配送策略运营）
任职要求
1- Candidates with experience in delivery solutions, internet e-commerce, O2O, or related industries in strategy product or strategic operations roles are preferred; 2- Strong project management and cross-functional collaboration skills, with the ability to lead and efficiently execute project planning a…
工作职责
1- Responsible for optimizing and managing Keeta’s delivery dispatch scenarios, including supply-demand matching, delivery area optimization, route planning, etc., to improve delivery efficiency and user experience, and to drive order volume growth; 2- Proactively applies various analytical methods, combined with business understanding, to propose creative business optimization solutions, including but not limited to strategic operations plans, product iteration ideas, and business model improvements; 3- Evaluates existing dispatch strategies, monitors key metrics, and empowers local operations.
1.Design Delivery Pricing Models: Proactively design delivery pricing models that address local business pain points. Build efficient pricing models to increase order acceptance rates, optimize user experience, and meet diverse business scenarios and customer needs. 2.Optimize Delivery Pricing Strategies: Responsible for optimizing and operating delivery pricing strategies, including daily monitoring and analysis, and collaborating with product and algorithm teams to continuously improve delivery experiences at all stages through algorithm and product improvements, thereby increasing delivery efficiency. 3.Monitor Market Demand: Monitor changes in market demand, analyze internal supply issues, and other delivery strategies adopted by companies in the industry to continuously enhance cost efficiency. 4.Data Monitoring and Problem Solving: Monitor supply and delivery experience data daily, weekly, and monthly, identify regional supply issues, and drive solutions through product or operational strategies/incentives to achieve supply quantity and experience goals. 1. 设计配送定价交易模式：主动设计能够解决本地业务痛点的配送定价交易模式。构建高效的定价交易模型，提升订单接受率，优化用户体验，满足多样化的业务场景和客户需求。 2. 优化配送定价策略：负责优化和运营配送定价策略，包括日常监控、分析，并与产品和算法团队合作，通过算法和产品改进不断提升各阶段的配送体验，从而提高配送效率。 3. 监控市场需求：监控市场需求变化，分析内部供给问题以及行业内其他公司采用的配送策略，不断提升成本效率。 4. 数据监控与问题解决：每日、每周和每月监控供给和配送体验数据，识别区域性供给问题，并通过产品或运营策略/激励措施推动解决方案，以实现供给数量和体验目标。
该岗位未来的汇报上级为科威特运力策略负责人。 1.为了保障C端的外卖体验, 通过MVP验证工具+策略参数有效性后, 联动产、研、运完成配置后台、D端展示和触达功能等配套功能。 2.结合策略工具和压力预测结果, 形成落地SOP应用到日常的供需压力应对中。并在一次次的实战中总结目前SOP的工具侧、策略侧、数据侧的不足, 逐渐改善D端策略对C端配送体验的效果。 其中： 长期运营策略, 如：骑手拉新、骑手排班、骑手冷冻、骑手等级权益 和 骑手体验等。 短期运营策略, 如：骑手补贴活动、门店加减配送费、门店曝光缩范围、订单ETA补时等 Reporting to Logistic operation Strategy team leader in Kuwait. In order to ensure a positive takeaway experience for C-end customers, after validating the effectiveness of new product function and strategy parameters through MVP, collaborate with product, research & development, and operation team to form relevant Frontend、configuration system and Notification product functionalities. Based on current strategy tools and demend-supply forecasting results to form different SOPs to be applied in daily business operations. And continuously summarise the disadvantages of current SOPs during pratical applications, gradually improving the effectiveness of D-end strategies that cause positive effects onto the customer delivery experience. Among them: Long-term strategies, such as: rider recruitment, rider scheduling, job freezing, rider benefits, and rider work-experience improvement ect. Short-term strategies, such as: rider subsidy offering, delivery fees adjustments, store exposure range adjustments, and order ETA adjustments ect.
1.为D端配送搭建业务指标以及异动分析的监控体系，保障业务向上发展； 2.负责运力运营的问题根因分析, 最终以改善业务结果为目标, 联动产、研、运形成配套产品功能和策略, 并验证策略有效性； 3.收纳核心造成C端配送时长久的压力因子（e.g. 天气）, 搭建压力预测机制, 形成前置补贴策略应对的触发条件, 做前置应对。 4.深入参与到履约业务重点运营项目中，输出有效数据认知。 Reporting to Logistic operation Strategy team leader in Kuwait. Build a monitoring system for business metrics and anomaly analysis for D-end delivery to ensure business growth. Responsible for root cause analysis of delivery man-power operation issues, ultimately aimed at improving business outcomes. Collaborate with product, research & development, and operation team to form supporting product features and strategies, and validate the effectiveness of those strategies. Identify core factors causing delivery overtime problems (e.g., weather), establish a forecasting mechanism, so that our team can implement precautionary measures such as increasing cost per order to the riders. Deeply participate in key rider operation projects related to successful customer delivery fullfillment and provide effective data insights.
1. Designing and optimizing partner admission and exit criteria to ensure sustainable partner quality.设计并优化合作商准入与退出机制，确保合作商质量可持续发展。 2. Planning and implementing the partner onboarding process, including training and capability assessments.规划并执行合作商Onboarding流程，包括培训与能力评估。 3. Developing partner tiering systems and benefit structures to foster long-term engagement and performance improvement.搭建合作商分层体系及权益机制，推动长期合作和绩效提升。 4. Defining and tracking partner performance metrics, implementing data-driven evaluation and governance systems.制定合作商运营考核指标，建立数据驱动的评估与管理体系。 5. Designing and iterating incentive and benefit strategies that align with long-term operational goals.设计并迭代激励与福利策略，以支撑业务的中长期发展目标。 6. Structuring the partner network across regions and cities, ensuring balanced supply and strong partner capabilities.梳理并优化不同城市的合作商结构，保障稳定供给并提升合作商能力。 7. Developing scalable partner training systems, including digital learning and in-person capability building.搭建可复制的合作商培训体系，包含线上学习与线下能力提升。 8. Collaborating with cross-functional teams including operations, legal, and product to continuously enhance partner experience.与运营、法务、产品等跨部门团队协作，持续提升合作商体验和运营效率。