美团Keeta-供需运营
任职要求
Diagnose multi-dimensional supply-demand issues, validate strategies via AB testing, and drive cross-team scaling mechanisms.具备供需失衡场景的多维度诊断能力,拆解关键影响策略,通过AB实验验证有效性,建立跨团队协作机制推动策略在多城市规模复用 Design high-efficiency campaigns for local markets, establish standardized evaluation systems, and deliver data-driven city-level optimizations.基于各国运营特性设计高钱效活动形式,建设标准化活动效率评价体系,通过数据监控定位配置问题城市,输出本地化改进方…
工作职责
Diagnose and resolve supply-demand imbalances, identify key strategies, validate effectiveness with cross-functional teams, and scale solutions across cities.负责供需失衡场景的问题诊断与拆解,识别可影响的关键策略,联动商分、产研等团队验证策略有效性,并跟进在更多城市的规模复用 Collaborate on cost-effective localized campaign designs, build global efficiency metrics, monitor configurations, and identify underperforming cities.协同产品设计钱效更高且符合各城市运营情况的新活动形式,建设适用于各国的活动效率评价体系,监控各国/城活动配置效率,并定位问题城市提供 Develop systematic surge-order capabilities for merchants/regions, establish quality evaluation frameworks, and optimize experience with minimal scale loss.构建商家及区域维度的系统爆单能力,建设适用于各国的爆单质量评价体系,在最小化规模损失的前提下保障体验最优 Build rider scheduling tools with platform monitoring, design shift strategies for peak hours, and ensure stable delivery performance under timeliness constraints.建设骑手排班可选、平台可监控的产品能力,设计有效排班策略并协同前线落地,对分时段(尤其是压力时段)的体验稳定性负责,以骑手时效指标为约束条件。
1. 供需分析与专题研究,完善数据基建,建立深度分析能力,输出供需预测、异动归因、专题分析等。 2. 供需压力场景应对与策略优化,针对特殊场景下的爆单问题,系统化设计智能调控方案,并精细化调整策略内容,达到交易量和体验平衡。 3. 排班运营体系搭建,主导骑手排班系统建设,通过策略迭代和算法优化,合理规划运力分布,平衡骑手运力结构与用户体验。 4. 跨团队协同与策略推进,促进各方应对特殊场景进行策略优化,保障业务平稳运行。
1、负责keeta中东地区配送策略的迭代优化,包含配送区域优化、供需匹配、预期管理等方向,以提升配送效率与用户体验,从而推动订单增长。Responsible for iteratively optimizing delivery strategies for Keeta in the Middle East region, including areas such as delivery area optimization, supply-demand matching, and customer's expectation management. The goal is to enhance delivery efficiency and user experience, thereby driving order growth. 2、负责业务的运营数据分析,对核心业务指标进行日常监控和分析,围绕业务关键环节提出解决优化方案,并方案推动落地。Responsible for operational data analysis of the business, conducting daily monitoring and analysis of core business metrics, proposing optimization solutions for key business processes, and driving the implementation of these solutions. 3、评估现有配送策略、监控关键指标,为一线运营提供支持。Evaluate existing delivery strategies, monitor key performance indicators, and provide support for frontline operations. 4、其他日常运营工作,例如对国家侧需求和信息对接并推动解决、信息交互等。Address daily operational matters, such as country-specific requests and information coordination, and facilitate solutions.
1.针对加盟运力,基于业务目标和策略导向,制定合理的绩效考核政策,对运力质量负责 2.联动前线、中台、产研,做好考核运营和产品能力基建,确保业务目标完成和策略落地 3.负责重点课题的专项研究和复盘,沉淀业务认知,持续完成经营监控与绩效考核体系的迭代; 4.制定有效的履约经营和监控体系,及时、准确地解读业务进展、问题归因,并提供策略迭代建议;