logo of meituan

美团Keeta-市场运营专员Marketing Operation Specialist

社招全职1年以上Keeta地点:北京状态:招聘

任职要求


• Bachelor’s degree or above, preferably in Marketing, Communications, Arabic, or related fields. MBA is a plus.
• 1- 3 years of experience in marketing, with a preference for experience in overseas or Middle Eastern markets.
• Strong skills in data organization and logical analysis, with an ability to present insights in a structured manner.
• Fluent in both English and Chinese; proficiency in Arabic is a plus. Strong cross-cultural communication and coordination skills.
• Willingness to travel, with the ability to adapt to multi-cultural work environments.

• 学历要求:市场营销、传播学、阿拉伯语或相关领域本科及以上学历优先,MBA更佳。
• 工作经验:1-3年营销经验,优先考虑有海外或中东市场经验者。
• 技能要求:具备强大的数据组织和逻辑分析能力,能够以结构化方式呈现洞察。
• 语言能力:英语和中文流利,熟练掌握阿拉伯语者优先。具备优秀的跨文化沟通和协调能力。
• 适应能力:愿意出差,能适应多元文化的工作环境。

工作职责


Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to revolutionize food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage!

【Job Responsibilities】
• Systematically collect and analyze market information across regions, creating structured insights documents; dive deep into key consumer behaviors, cultural characteristics, and media habits in each market to support brand strategy.
• Continuously monitor global and local marketing trends, key case studies, and innovative practices, regularly organizing internal sharing sessions or delivering trend reports.
• Lead the preliminary research and resource exploration for new markets, delivering comprehensive market research reports.
• Support marketing operations for each country by collaborating with local marketing teams and tracking the progress of market-related initiatives to drive alignment and efficiency.

• 系统收集和分析各地区市场信息,创建结构化洞察文档;深入研究各市场的消费者行为、文化特征• 和媒体习惯,以支持品牌战略。
• 持续监控全球及本地营销趋势,研究关键案例和创新实践,定期组织内部分享会或趋势报告发布。
• 领导新市场的初步研究和资源探索,提供全面的市场研究报告。
• 支持各国的营销运营,与当地营销团队协作,跟踪市场相关项目进展,以推动协调和效率。
包括英文材料
学历+
相关职位

logo of meituan
社招5年以上Keeta

1. BHT体系设计与执行:设计并落地跨国品牌健康度追踪(BHT)项目,监测品牌知名度、品牌态度、净推荐值(NPS)等核心指标。 运用综合研究方法 (深度访谈、焦点小组、定量问卷、大数据分析),挖掘跨文化用户需求,输出可执行的增长策略。 2. 全周期调研管理:负责从需求定义到成果交付的全流程,确保多国同步项目按时高质量完成。 整合多源数据(社交媒体、平台反馈、线下触点),建立动态监测仪表盘,提升洞察时效性。 3. 深度分析与策略输出:通过专业软件分析复杂数据,撰写中英双语报告,向管理层提供战略级建议 (如品牌重塑、品类拓展机会)。 驱动跨部门协作 (产品/市场/设计/运营),推动调研成果转化为产品优化方案及营销策略。 4. 全球化协作沟通:作为全球品牌数据共享枢纽,主导英文跨国会议、报告撰写及汇报,确保信息精准传递。

更新于 2025-10-09
logo of meituan
社招Keeta

1. 对各个国家政策情况有结论性的产出,能深入了解各个国家的国家政策、物流政策,政府情况,人文情况,劳务和车辆等详细情况; 2. 内部通过政策帮助其他组别更高效的实施机制及制度的建设,对机制和制度的建设给予建设性意见; 3. 通过政策的了解,探索出高效办理各个国家合作商准入的政策手续,帮助各个国家合作商管理组能更多元化招商选择需要;

更新于 2025-06-25
logo of meituan
社招7年以上Keeta

Job Summary We are seeking an experienced Marketing Operations Manager to lead our offline marketing initiatives, including OOH advertising, event management, and influencer partnerships. This role will work closely with regional marketing teams, procurement, and finance to ensure effective campaign execution while optimizing resources and performance. The ideal candidate has 7+ years of experience in marketing operations, preferably with background in large internet companies, O2O services, or agency environments. You should be skilled in media planning, vendor management, and cross-team collaboration, with a focus on delivering measurable results. Candidates with prior experience in global procurement at brand companies are highly preferred. Key Responsibilities 1. Marketing Operations & Vendor Management Manage end-to-end execution of offline marketing campaigns, including OOH media, events, and influencer activations Oversee relationships with external agencies, media vendors, and partners, ensuring quality delivery and cost efficiency Develop and maintain vendor evaluation frameworks to assess performance and ROI Collaborate with Procurement & Finance on budgeting, contracts, and payment processes 2. Regional Collaboration & Campaign Support Partner with regional marketing teams to understand local needs and provide operational support Establish efficient workflows for briefing, approval, and execution of marketing campaigns Share best practices and help adapt global strategies to local market requirements 3. Performance Tracking & Insights Define and monitor KPIs to evaluate campaign effectiveness and vendor performance Provide regular reports on campaign results and market trends to stakeholders Collect and share successful case studies and innovative marketing approaches 4. Process Improvement Identify opportunities to streamline operations and improve marketing efficiency Maintain updated guidelines and playbooks for offline marketing execution Stay informed about new trends in OOH media, events, and influencer marketing 1. 营销运营与供应商管理 全流程管理线下营销活动(户外广告/线下活动/KOL合作),确保项目高质量落地 主导与Agency、媒体供应商及合作伙伴的长期关系维护,平衡成本与效果 建立供应商评估体系,持续优化合作ROI 协同采购与财务部门完成预算制定、合同审批及付款流程 2. 区域协作与活动支持 深度理解各区域市场需求,为地方团队提供标准化运营支持 建立从需求提报、方案审批到落地执行的高效协作流程 推动全球营销策略的本土化适配,沉淀最佳实践案例 3. 效果追踪与洞察挖掘 制定并监控核心KPI,持续评估活动效果与供应商表现 定期向管理层提交营销效果报告及行业趋势分析 建立成功案例库,推动创新营销模式落地 4. 流程优化与创新 持续优化运营流程,提升营销人效比 更新线下营销执行手册与标准化模板 追踪户外广告、活动营销及KOL合作领域的趋势

更新于 2025-09-15
logo of meituan
社招Keeta

As a Global Strategic Partnerships Manager at Keeta, you will play a critical role in shaping and driving our most impactful brand collaborations on a global scale. You will lead the development of strategic initiatives with key international partners, aligning cross-functional efforts to deliver both business growth and brand elevation. Key Responsibilities 1. Develop and Execute Strategic Brand Partnerships • Lead the creation and execution of partnership strategies that align with Keeta’s global and regional business goals. • Design high-impact collaboration models to drive brand value, business growth, and long-term partner success. 2. Manage Key Partner Relationships • Serve as the primary liaison for key strategic partners including cross boundary brands or global scale IP, managing communication across all stakeholder levels. • Foster strong, trust-based relationships and ensure alignment on strategic direction, priorities, and joint initiatives. 3. Identify and Expand Strategic Opportunities • Continuously scan the market to identify high-value brand partners across industries and geographies. • Develop tailored, innovative proposals that leverage Keeta’s core strengths to open new growth channels and create mutual value. 4. Drive Cross-functional Execution • Coordinate with internal teams to translate partner needs into actionable plans. • Ensure timely and quality delivery of joint initiatives. 5. Measure & Optimize Performance • Define, monitor, and report on KPIs such as user acquisition, brand exposure, engagement, and ROI. • Lead ongoing performance reviews and optimization efforts to maximize partnership impact and efficiency.

更新于 2025-07-24