美团Keeta-整合营销专家-Kuwait

1.负责制定整合营销策略，包括线上线下营销大促、商家品牌联合营销等方面。 2.策划和执行品牌推广活动，提升品牌知名度和用户粘性。 3.负责团队管理和协调，确保团队目标的达成。 4.分析市场数据和用户行为，持续优化整合营销方案。

1. 营销活动策略：基于当地用户洞察，节点/热点特征，挖掘外卖业务增长机会点，制定外卖C端平台营销活动策略与整合营销日历（月度），包含大促活动、节日营销、裂变活动、KOL联动等。 2. 营销活动运营：纵向包含营销活动主题创意、营销玩法设计、页面搭建执行、补贴供给招商策略牵引等；横向协同公共关系&品牌传播策略、商家供给策略、各部门补贴策略。为流量曝光、交易增长、补贴效率结果负责。 3. 本地化运营：结合当地文化热点、用户习惯及节日节点（如狂欢节、黑五），设计符合本地偏好的活动内容。 4. 挖掘营销增长机会点：在外卖消费场景和本地特色人群圈层中，联动KA、合作机构等各类资源，策划联合营销活动。 5. 数据复盘与迭代：监控活动数据，实时调整策略以提升参与率和转化率。针对活动效果，持续进行数据复盘，沉淀有效方法论。 6. 营销玩法创新：根据业务方向及重点策略，结合现有营销能力现状，能持续思考、优化产品能力，协同产品搭建与之匹配的完整产品功能，助力提升营销活动产出效率。探索适配本地市场的外卖营销创新玩法，协同产品，推动相关营销产品工具的功能更新与迭代。 7. 整合营销BP与协同： 以Business Partner身份，整合各部门平台营销活动需求，制定营销计划。 1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc. 2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes. 3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday). 4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities. 5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies. 6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools. 7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.

1. 品牌策略：基于对外卖行业、业务、用户、商户的理解，提炼公司面向用户和商家的价值主张、品牌定位和口号。基于价值主张制定品牌策略，制定品牌营销规划，协同相关方落地 2. 一线业务诊断：通过BHT、深度访谈等一手调研构建用户行为-业务表现模型，结合NPS与消费路径分析定位核心痛点（如转化漏斗失效、复购断点等） 3. 数据策略构建：整合CRM、渠道ROI及产品数据，输出价格带优化、SKU效率提升等量化方案，建立含供应链变量的品牌健康度监测体系 4. 增长落地闭环：主导高潜力人群触达等MVP测试，与运营共建CES+CLV混合看板，确保策略可执行、效果可追踪

1. 与团队协同产出整合营销策略，负责用户洞察，市场分析，提取Keeta Drone的产品及用户利益点，形成沟通信息屋，挖掘典型营销场景，配合开航及本地热点节奏进行整合营销宣传。 2. 策划并执行落地营销Campaign，包括并不限于线下大事件，创意活动，及视觉内容物料，包含平面，视频类创意及海外社媒，达人，公关话题等。 3. 追踪并分析Keeta Drone C端用户体验路径，进行产品反馈及运营活动优化，提高全链路Keeta Drone服务及Keeta Drone APP 满意度。 4. 跨团队沟通协作，与国内外各职能团队，海外供应商沟通，制定传播日历。