美团Regional Courier Acquisition
任职要求
- Experience in field operations, commercial partnerships, or marketplace growth. - Ability to work independently, prioritize field execution, and manage multiple stakeholders. - Strong analytical mindset and problem-solving skills. - Excellent communication and negotiation skills. - Availability to travel frequently across the region. 具备以下条件优先 Nice to have: - Experience in logistics, last-mile delivery or gig economy platforms. - Intermediate English.
工作职责
- Align with the Driver Growth and CRM teams to execute and localize acquisition strategies. - Support City BPs in boosting vehicle-based acquisition and managing key supply KPIs. - Identify and manage new local partnerships that support courier onboarding (vehicle rental, tools, services). - Run referral campaigns (MgM), including proposing reward/target changes and monitoring performance. - Coordinate local activations and represent the Driver Growth team in partner meetings and regional events. - Lead onboarding training sessions and troubleshoot operational issues from the field. - Benchmark competitors' acquisition tactics and partnership structures. - Travel regularly across the region to launch activations and support new city launches with the OL team. - Gather qualitative insights from new couriers and partners to improve funnel conversion. - Map and assess vehicle and OL partner landscape in the region.
1. Establishing governance models to ensure adherence to multi-jurisdictional labour regulations and enterprise risk standards. 2. Leading strategic design of compliance and onboarding ecosystems. 3. Championing cross-functional alignment between legal, operations leadership and other cross-functional teams. 4. Developing and implementing comprehensive safety protocols, including insurance frameworks and rider protection programs, to ensure regulatory compliance and workforce safety. 5. Directing audit intelligence systems with predictive analytics capabilities and root-cause resolution protocols. 6. Pioneering process innovation through automation solutions and data-driven workflow optimisations.
1. Conduct weekly interviews with couriers to gather insights, feedback, and screenshots. 2. Monitor and report competitor strategies, including pricing, incentives, and operational tactics. 3. Share insights with City BPs and Pricing to support fee and strategy adjustments. 4. Support go-to-market efforts in new cities: map risks, understand cultural barriers, and identify demand zones. 5. Track courier satisfaction, cancellations, online behavior, and fraud indicators. 6. Build and maintain a centralized database for courier intelligence and competitor benchmarks. 7. Ensure courier training is completed and effectively understood. 8. Run in-field tests of new product features and provide structured feedback. 9. Maintain high-quality WhatsApp courier groups, encouraging engagement and removing inactive or infiltrated members. 10. Submit monthly reports on courier behavior, performance issues, and field recommendations.
1. Designing, executing, and optimizing paid marketing campaigns (e.g., social media, search engines) to attract potential couriers in designated markets. 2. Collaborating with local teams to tailor recruitment strategies to regional needs and cultural nuances. 3. Analyzing campaign performance metrics to refine targeting and budget allocation.
Regional Coordination: Analyze and monitor daily operational data of assigned regions, identify anomalies through in-depth analysis, and propose improvement recommendations. Strategic Planning: Coordinate with regional managers to formulate capacity management strategies and target allocation strategies for 3PL logistics partners, ensuring effective monitoring and goal attainment. Policy Implementation: Drive the local implementation of corporate strategies and policies across regions, delivering measurable operational outcomes. Process Optimization: Collect and report regional operational challenges/requirements, while facilitating continuous optimization through cross-departmental collaboration at headquarters