美团商家运营（数据分析方向） Merchant Operation Manager (Data Analysis)

1. 营销活动策略：基于当地用户洞察，节点/热点特征，挖掘外卖业务增长机会点，制定外卖C端平台营销活动策略与整合营销日历（月度），包含大促活动、节日营销、裂变活动、KOL联动等。 2. 营销活动运营：纵向包含营销活动主题创意、营销玩法设计、页面搭建执行、补贴供给招商策略牵引等；横向协同公共关系&品牌传播策略、商家供给策略、各部门补贴策略。为流量曝光、交易增长、补贴效率结果负责。 3. 本地化运营：结合当地文化热点、用户习惯及节日节点（如狂欢节、黑五），设计符合本地偏好的活动内容。 4. 挖掘营销增长机会点：在外卖消费场景和本地特色人群圈层中，联动KA、合作机构等各类资源，策划联合营销活动。 5. 数据复盘与迭代：监控活动数据，实时调整策略以提升参与率和转化率。针对活动效果，持续进行数据复盘，沉淀有效方法论。 6. 营销玩法创新：根据业务方向及重点策略，结合现有营销能力现状，能持续思考、优化产品能力，协同产品搭建与之匹配的完整产品功能，助力提升营销活动产出效率。探索适配本地市场的外卖营销创新玩法，协同产品，推动相关营销产品工具的功能更新与迭代。 7. 整合营销BP与协同： 以Business Partner身份，整合各部门平台营销活动需求，制定营销计划。 1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc. 2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes. 3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday). 4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities. 5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies. 6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools. 7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.

Team and Role Introduction The Assortment, Content & Ads Governance Team (ACAG team) is part of the Lazada’s Risk and Security, and it is charged with the mission of developing a comprehensive strategy for Lazada with regards to assortment, so as to foster a healthy and safe e-commerce environment for our users. 团队与职位介绍 商品分类、内容及广告治理团队（ACAG团队）隶属于Lazada风险与安全部门，其使命是为Lazada制定全面的商品分类战略，从而为用户营造健康、安全的电商环境。 The role is responsible for developing and implementing proactive strategies and operational processes to protect users from Assortment and Content related risks (Prohibited and Controlled Goods, IP infringement products, hate speech etc). You will have access to analytical tools to develop and implement strategies and solutions using data driven methodologies to mitigate the risks associated with platform assortment and content. 该职位负责制定并实施主动策略及运营流程，保护用户免受商品分类及内容相关风险的影响（包括违禁和管制商品、知识产权侵权产品、仇恨言论等）。您将运用数据分析工具，通过数据驱动的方法开发策略和解决方案，以降低平台商品分类及内容相关的风险。 Responsibilities Develop a deep understanding of the eCommerce customer and seller journey, including registration and onboarding, product listing, order placement, payment, user interactions, returns and refunds, user reports and feedback, etc. Develop subject matter expertise on eCommerce platform operation and governance, where rules, strategies, and enforcements are effectively established to ensure users are compliant with platform policies. Lead cross-functional efforts to enhance platform policies and operational mechanisms, fostering a collaborative environment to support ongoing strategy refinement. Work with large data sets to analyze patterns, trends, and modus operandi of platform operation and governance issues (as well as merchants who perpetrate these issues). Make data-driven recommendations on prioritization of controls for platform governance and product compliance. Collaborate with PD, Tech, and Algo counterparts to build machine learning models and rules to detect assortment and user related operation and governance issues on the platform. Operate the risk engine, including the creation and continuous evaluation of rules to prevent and detect platform operation and governance issues. Capture and communicate findings with internal and external stakeholders through dashboards, periodic reports, and presentations. 岗位职责 1/ 深入理解电商客户与卖家的全流程体验，包括注册与入驻、商品上架、订单生成、支付、用户互动、退货退款、用户报告与反馈等环节。 2/ 建立对电商平台运营与治理的专业知识，包括有效制定规则、策略及执行机制，确保用户遵守平台政策。 3/ 牵头跨部门协作，优化平台政策与运营机制，推动协作环境以支持策略的持续完善。 4/ 处理大量数据集，分析平台运营与治理问题的模式、趋势及作案手法（包括涉及违规的商家行为）。 5/ 基于数据提出优先级建议，明确平台治理与商品合规的控制重点。 6/ 与产品开发（PD）、技术（Tech）及算法（Algo）团队合作，构建机器学习模型及规则，检测平台上的商品分类及用户相关的运营与治理问题。 7/ 运营风险引擎，包括创建并持续评估规则，以预防和识别平台运营与治理问题。 8/ 通过仪表盘、定期报告及演示汇报，向内部与外部相关方传递分析结果与洞察。

1.对商户的数量，活跃与单产负责 2.签约规划：分析商户表现，识别并规划商户在不同维度下的增长方向，引导BD团队高效获取价值商户。 3.运营政策：通过运营政策调整，引导商户实现高质量的信息呈现，解决商户问题，促进商户活跃与单产提升，确保商户在平台健康运营。 4.商户营销：制定商家营销策略，撬动商家补贴资源投入，联动BD团队推动落地。 5.蜂窝竞争：建立作战地图，制定优质商户独家策略，商户活动对标，提升蜂窝市占。 6.目标与预算：规划预算分配，通过建议目标，建立与配合部门的联动，评估与复盘策略效率。 7.协同配合：与D侧协同供需平衡，优化配送体验。

对商户质量，活跃与单产负责。 -签约规划。分析商户表现，识别并规划商户在不同维度下的商户增长方向，引导BD团队高效获取价值商户。 -运营政策。通过运营政策调整，引导商户实现高质量的信息呈现，解决商户问题，促进商户活跃与单产提升，确保商户在平台健康运营。 -商户营销。制定商家营销策略，撬动商家补贴资源投入，联动BD团队推动落地。 -蜂窝竞争。建立作战地图，制定优质商户独家策略，商户活动对标，提升蜂窝市占。 -协同配合。与D侧协同供需平衡，优化配送体验。