美团商家运营分析 Merchant Operations Analytics Specialist / Manager

1.Lead merchant-side analysis for food delivery business, supporting frontline operations in business understanding, marketing campaigns, product experience optimization, merchant research, and strategy formulation to enhance operational efficiency. 2.Identify business needs and build scalable indicator systems for scenarios including performance analysis, business monitoring, and team management. Design and maintain data dashboards and data products to improve data accessibility for cross-functional teams. 3.Conduct deep-dive analysis using advanced analytics tools/methods to uncover actionable insights, identify growth opportunities, and address critical business challenges to drive optimization. 4.Deliver thematic studies to provide data-driven recommendations for executive decision-making, product roadmaps, and business strategies. 5.Collaborate with cross-functional teams (Operations, Product, Engineering, Algorithms) to execute data-driven strategies and ensure measurable business impact. 1.负责外卖业务商家侧分析，支持前线的业务理解、营销活动、产品体验、商家研究、策略制定等，提升整体运营效率； 2.洞察业务需求，建设在经营分析、业务监控、团队管理等不同场景下的指标体系，搭建和维护数据看板，建设数据产品，提升前后线团队的数据使用效率和便捷性； 3.深入理解业务，运用数据分析工具和方法，挖掘数据背后信息，产生业务洞察，发现机会点，回答业务的关键问题，驱动业务优化迭代； 4.通过专题分析，对具体业务问题进入深入分析，为公司运营决策、产品方向、业务策略提供专业意见和信息输入； 5.与前线、运营、产品、算法、技术等团队协同合作，推进策略的落地执行，为业务结果负责。

Fliggy, as Alibaba Group's travel brand, provides travel service including but not limited to booking for flight tickets, hotels, inns, tour tickets, visas, destination guide, as well as travel packages for youth and younger generation of consumers. Fliggy is dedicated to satisfy consumers outbound travel needs, enables them to have more comfortable, imaginable, and hassle-free travel experiences. Join us to reignite your career journey! Role & Responsibilities including but not limited to: 1. [Market analysis] Provide insight into the industry and market trends，implement strategy and carry out the plans to build a competitive supply chain. 2. [Business development] Responsible for business development of local hotels and suppliers, including business planning, market development, and operation to drive and improve the coverage of hotels in the destination. 3. [Merchant operation] Develop development strategy with suppliers to enable operation capability and merchant tools utilization, improve the efficiency and quality of merchant operations, and keep pricing competitive. 4. [Data analysis] Through data analysis regularly track the achievement of business goals and progress of projects, and promote improvement actions in good time. 5. [Product Optimization] To improve the quality and efficiency of business process, review and identify demands of product optimization. 6. Achieve rapid coverage of suppliers in the destination and ensure good indicators. 工作内容： 1、【市场分析】结合目的地市场分析，制定新签酒店覆盖计划 2、【商务拓展】洞察商家信息与需求，提供综合解决方案，邀请酒店入驻飞猪平台，提升酒店覆盖率 3、【供给质量】追踪商家生意发展趋势，提供多元化价值，提升商家销量与品牌价值，从而持续获取优质价库酒店供给，赋能平台运营能力与商家工具，提升商家运营效率与质量，保持商家商品的价库竞争优势 4、【产品优化】基于提升业务流程质量与效率，输出产品优化建议与需求，推动酒店业务产品能力沉淀

1. 制定并执行跨平台（Instagram、TikTok、Facebook、X、LinkedIn 等）的创意社交媒体策略，并与 Keeta 的品牌目标和理念保持一致。 2. 创作、策划和管理针对不同受众的引人入胜的内容（静态内容、视频、故事和 Reels）。 3. 规划并监督社交媒体内容日程，确保内容及时一致地交付。 4. 监控、跟踪和分析绩效指标，以提高参与度和覆盖面。 5. 与设计部门、运营团队、商家管理团队和骑手管理团队合作，支持活动、促销和产品发布。 6. 参与在线社区，回复评论/消息，并积极培养忠实粉丝。 7. 密切关注行业趋势、竞争对手动态和新兴社交媒体工具。 8. 根据需要管理外部机构。 1. Develop and execute a creative social media strategy across platforms (Instagram, TikTok, Facebook, X, LinkedIn, etc.), aligned with Keeta's brand goals and philosophy. 2. Create, curate, and manage engaging content (static content, videos, Stories, and Reels) targeted at diverse audiences. 3. Plan and oversee the social media content calendar, ensuring timely and consistent content delivery. 4. Monitor, track, and analyze performance metrics to increase engagement and reach. 5. Collaborate with the design department, operations team, merchant management team, and rider management team to support events, promotions, and product launches. 6. Participate in online communities, respond to comments/messages, and actively cultivate a loyal following. 7. Keep a close eye on industry trends, competitor activity, and emerging social media tools. 8. Manage external agencies as needed.

1.Lead merchant-side analysis for food delivery business, supporting frontline operations in business understanding, marketing campaigns, product experience optimization, merchant research, and strategy formulation to enhance operational efficiency. 2.Identify business needs and build scalable indicator systems for scenarios including performance analysis, business monitoring, and team management. Design and maintain data dashboards and data products to improve data accessibility for cross-functional teams. 3.Conduct deep-dive analysis using advanced analytics tools/methods to uncover actionable insights, identify growth opportunities, and address critical business challenges to drive optimization. 4.Deliver thematic studies to provide data-driven recommendations for executive decision-making, product roadmaps, and business strategies. 5.Collaborate with cross-functional teams (Operations, Product, Engineering, Algorithms) to execute data-driven strategies and ensure measurable business impact. 1.负责外卖业务商家侧分析，支持前线的业务理解、营销活动、产品体验、商家研究、策略制定等，提升整体运营效率； 2.洞察业务需求，建设在经营分析、业务监控、团队管理等不同场景下的指标体系，搭建和维护数据看板，建设数据产品，提升前后线团队的数据使用效率和便捷性； 3.深入理解业务，运用数据分析工具和方法，挖掘数据背后信息，产生业务洞察，发现机会点，回答业务的关键问题，驱动业务优化迭代； 4.通过专题分析，对具体业务问题进入深入分析，为公司运营决策、产品方向、业务策略提供专业意见和信息输入； 5.与前线、运营、产品、算法、技术等团队协同合作，推进策略的落地执行，为业务结果负责。