美团Social Media and Content Specialist
任职要求
1. 经验：至少 5 年社交媒体管理和内容创作经验，尤其擅长餐饮、电商或外卖平台。 2. 阿拉伯语和英语（口语和书面语）流利者优先。 3. 拥有通过自然营销和付费营销活动吸引和发展受众的成功经验。 4. 具备优秀的文案撰写和故事讲述能力，并能在不同数字平台上进行创作。 5. 具备数据驱动思维，能够将分析结果转化为切实可行的洞见。 6. 具备优秀的组织和时间管理能力，能够同时处理多个项目。 7. 能够在快节奏、高增长的环境中灵活地工作。 1. Experience: At least 5 years of experience in social media management and content creation, with a particular focus on restaurant, e-commerce, or food delivery platforms. 2. Fluency in Arabic and English (spoken and written) is a plus. 3. Proven track record of attracting and growing audiences through both organic and paid marketing campaigns. 4. Excellent copywrit…
工作职责
1. 制定并执行跨平台（Instagram、TikTok、Facebook、X、LinkedIn 等）的创意社交媒体策略，并与 Keeta 的品牌目标和理念保持一致。 2. 创作、策划和管理针对不同受众的引人入胜的内容（静态内容、视频、故事和 Reels）。 3. 规划并监督社交媒体内容日程，确保内容及时一致地交付。 4. 监控、跟踪和分析绩效指标，以提高参与度和覆盖面。 5. 与设计部门、运营团队、商家管理团队和骑手管理团队合作，支持活动、促销和产品发布。 6. 参与在线社区，回复评论/消息，并积极培养忠实粉丝。 7. 密切关注行业趋势、竞争对手动态和新兴社交媒体工具。 8. 根据需要管理外部机构。 1. Develop and execute a creative social media strategy across platforms (Instagram, TikTok, Facebook, X, LinkedIn, etc.), aligned with Keeta's brand goals and philosophy. 2. Create, curate, and manage engaging content (static content, videos, Stories, and Reels) targeted at diverse audiences. 3. Plan and oversee the social media content calendar, ensuring timely and consistent content delivery. 4. Monitor, track, and analyze performance metrics to increase engagement and reach. 5. Collaborate with the design department, operations team, merchant management team, and rider management team to support events, promotions, and product launches. 6. Participate in online communities, respond to comments/messages, and actively cultivate a loyal following. 7. Keep a close eye on industry trends, competitor activity, and emerging social media tools. 8. Manage external agencies as needed.
Key Responsibilities: Content creation related brand, products, and community activities Maintain relationship with Xiaomi Fan Club Xiaomi Community social media engagement (user interaction) Up to date with current technology and aware with happening issue in community forum Creative ideation for community acquisition and retention
Support in managing social media platforms and developing in-art copies and captions. Content development on owned media platforms: TikTok, Facebook, X, Instagram and more. Moderation of Mi Communuity: planning, posting threads/content aligned with Community Manager Support in marketing report development and analysis Support in marketing events, roadshows, production, and other related marketing work
1. Drive platform partnerships and collaboration with external agencies on key issue domains ; 2. Leverage industry research and resources to inform and educate our safety strategy and in-app user safety features to users ; 3. Engage with XFN teams in Brazil to deliver T&S initiatives and programs and contribute from T&S perspective ; 4. Facilitate the information flow between the local and HQ teams and ensure the visibility of progress through timely and appropriate updates ; 5. Build external narratives explaining our values, principles and overall policy/enforcement approach with a view to drive Industry alignment and consensus with key KOF's/KOL's etc. ; 6.Establish external governance and advisory forums with a view to transparency, accountability, and most importantly driving ongoing improvements at the service of our community.
Responsibility - Social Media Management: Develop and execute a comprehensive social media strategy to grow brand awareness, engagement, and community across platforms like Facebook, Instagram, TikTok, and more. Plan and schedule posts to ensure a consistent and cohesive content strategy across channels. - Content Creation: Collaborate with creative teams to produce engaging, platform-specific content that resonates with international audiences. - Community Building: Foster meaningful connections with our audience by actively engaging with followers, responding to comments, and building a loyal online community. - Performance Analysis: Monitor and analyze social media metrics (e.g., engagement, reach, conversions) to evaluate campaign effectiveness and identify areas for improvement. - Trendspotting: Stay ahead of social media trends, platform updates, and cultural shifts to keep our strategy fresh and relevant. - Email Marketing: Support email marketing efforts by aligning social media campaigns with broader digital marketing initiatives.