美团Social Media and Content Specialist
任职要求
1. 经验：至少 5 年社交媒体管理和内容创作经验，尤其擅长餐饮、电商或外卖平台。 2. 阿拉伯语和英语（口语和书面语）流利者优先。 3. 拥有通过自然营销和付费营销活动吸引和发展受众的成功经验。 4. 具备优秀的文案撰写和故事讲述能力，并能在不同数字平台上进行创作。 5. 具备数据驱动思维，能够将分析结果转化为切实可行的洞见。 6. 具备优秀的组织和时间管理能力，能够同时处理多个项目。 7. 能够在快节奏、高增长的环境中灵活地工作。 1. Experience: At least 5 years of experience in social media management and content creation, with a particular focus on restaurant, e-commerce, or food delivery platforms. 2. Fluency in Arabic and English (spoken and written) is a plus. 3. Proven track record of attracting and growing audiences through both organic and paid marketing campaigns. 4. Excellent copywriting and storytelling skills, capable of creating across various digital platforms. 5. Data-driven thinking, able to translate analytical results into actionable insights. 6. Excellent organizational and time management skills, able to handle multiple projects simultaneously. 7. Ability to work flexibly in a fast-paced, high-growth environment. 具备以下条件优先 1. 长期在卡塔尔学习、生活和工作。 2. 深入了解当地文化、人口结构和经济环境。 3. 精通卡塔尔方言。 1. Long-term experience studying, living, and working in Qatar. 2. In-depth understanding of local culture, demographics, and economic environment. 3. Fluency in the Qatari dialect.
工作职责
1. 制定并执行跨平台（Instagram、TikTok、Facebook、X、LinkedIn 等）的创意社交媒体策略，并与 Keeta 的品牌目标和理念保持一致。 2. 创作、策划和管理针对不同受众的引人入胜的内容（静态内容、视频、故事和 Reels）。 3. 规划并监督社交媒体内容日程，确保内容及时一致地交付。 4. 监控、跟踪和分析绩效指标，以提高参与度和覆盖面。 5. 与设计部门、运营团队、商家管理团队和骑手管理团队合作，支持活动、促销和产品发布。 6. 参与在线社区，回复评论/消息，并积极培养忠实粉丝。 7. 密切关注行业趋势、竞争对手动态和新兴社交媒体工具。 8. 根据需要管理外部机构。 1. Develop and execute a creative social media strategy across platforms (Instagram, TikTok, Facebook, X, LinkedIn, etc.), aligned with Keeta's brand goals and philosophy. 2. Create, curate, and manage engaging content (static content, videos, Stories, and Reels) targeted at diverse audiences. 3. Plan and oversee the social media content calendar, ensuring timely and consistent content delivery. 4. Monitor, track, and analyze performance metrics to increase engagement and reach. 5. Collaborate with the design department, operations team, merchant management team, and rider management team to support events, promotions, and product launches. 6. Participate in online communities, respond to comments/messages, and actively cultivate a loyal following. 7. Keep a close eye on industry trends, competitor activity, and emerging social media tools. 8. Manage external agencies as needed.
Responsibilities: - Manage brand social media channels with the creation and execution of clear and effective strategic plans. - Coordinate with user and influencer communities on social media to amplify reach and engagement. - Develop and execute robust social campaign and content plans aligned with company's marketing goals. - Monitor and analyze channel data to identify trends, measure success, and make data-driven decisions to optimize channel performance. - Collaborate with cross-functional teams to align social media initiatives with broader marketing and business objectives. - Keep updated with the newest platform algorithm and adapt to it accordingly.
Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life Founded in 2011. We are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2000+ million USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, smart home and other fields, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have a total of 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talents like you to join us! For more information, please visit: https://us.anker.com/ Responsibilities: - Propose multi-platform social media strategy and plan to support integrated marketing campaigns, with goals to generate social adapted content, build brand awareness and drive traffic to landing pages. - Execute and support the creation of social media activation for product launch and promotional campaigns, working together with brand/product marketing team and US local social media team - Curate and support online/offline activities focusing on engaging with outdoor enthusiasts, DIYers and RV owners Cross-functional project management delivering execution excellence of social media calendar and social content. - Work closely with cross-functional teams including creative, influencer MKT and content partnership teams to ensure the content is both informative and appealing. - Track and Monitor KPIs (e.g., EMV, social following, engagement, conversion etc.), and re-evaluate or audit for new metrics when needed, - Provide monthly performance report and post-campaign report. - Stay up-to-date and research on social media trends, news, updates, both within and outside of the tech industry, to identify social growth and viral opportunities such as TikTok Livestream, Instagram Shop
Responsibility - Social Media Management: Develop and execute a comprehensive social media strategy to grow brand awareness, engagement, and community across platforms like Facebook, Instagram, TikTok, and more. Plan and schedule posts to ensure a consistent and cohesive content strategy across channels. - Content Creation: Collaborate with creative teams to produce engaging, platform-specific content that resonates with international audiences. - Community Building: Foster meaningful connections with our audience by actively engaging with followers, responding to comments, and building a loyal online community. - Performance Analysis: Monitor and analyze social media metrics (e.g., engagement, reach, conversions) to evaluate campaign effectiveness and identify areas for improvement. - Trendspotting: Stay ahead of social media trends, platform updates, and cultural shifts to keep our strategy fresh and relevant. - Email Marketing: Support email marketing efforts by aligning social media campaigns with broader digital marketing initiatives.
1. MLBBMY Full-Channel Social Media Management - Drive end-to-end operations: content planning → production → posting → analytics. - Utilize commercial ad tools to achieve follower targets by month and T/A reach targets by campaign. - Execute campaign-specific social content & social activation for key initiatives, including livestream content, offline production content and community reward activities etc. - Provide agile support for regional social media trend observation and user insight integration. - Oversee all official social channels & manage moderator teams. 2. Data-Driven Optimization - Monitor content performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). 3. End-to-End Project Ownership - Own complex social events and social media metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)