美团Keeta-Data Analysis (数据分析师）

数据收集、回传及处理 1. 搭建完善的广告投放数据监测体系，实时收集、整理与分析广告投放数据，包括曝光量、点击量、转化率、成本等关键指标，深入洞察广告投放效果及用户行为路径； 2. 负责接收、回传、整合来自各大广告平台、公司内部业务系统等多渠道的数据，确保数据的完整性与准确性； 3. 对原始数据进行清洗，识别并处理数据中的缺失值、重复值和异常值，为后续分析提供高质量的数据基础； 4. 协助产研部门建立和维护数据仓库或数据库，优化数据存储结构，提高数据查询和调用的效率。​ 数据分析与挖掘​ 1. 对广告投放数据进行深度分析，挖掘数据中的潜在规律和趋势，为广告投放策略的优化提供数据支持；​ 2. 评估不同广告创意、投放策略的效果差异，为决策提供科学依据； 3. 及时发现投放中的低效，以及舞弊的流量，为公司降低损失。 4. 使用数据可视化工具将复杂的数据转化为直观易懂的图表，清晰展示广告投放效果及关键指标的变化趋势。定期撰写详细的数据报告，对广告投放效果进行全面解读，包括各项指标的完成情况、问题分析以及改进建议。 5. 积极协助产研部门优化投放工具和数据基建，提高效果广告的投放效率。 Data Collection, Transmission, and Processing 1. Establish and improve the ad performance monitoring system to collect, organize, and analyze advertising data in real time, including key metrics such as impressions, clicks, conversion rates, and costs, to gain in-depth insights into campaign effectiveness and user behavior paths. 2. Responsible for receiving, transmitting, and integrating data from multiple sources, including major ad platforms and internal business systems, ensuring data integrity and accuracy. 3. Clean raw data by identifying and handling missing values, duplicates, and anomalies to provide a high-quality data foundation for further analysis. 4. Assist product and engineering teams in building and maintaining data warehouses or databases, optimizing data storage structures to improve query and retrieval efficiency. Data Analysis and Mining 1. Conduct in-depth analysis of advertising data to uncover underlying patterns and trends, providing strong data support for optimizing advertising strategies. 2. Evaluate the performance of different ad creatives and delivery strategies to support data-driven decision-making. 3. Identify inefficiencies and fraudulent traffic in ad campaigns in a timely manner to help reduce company losses. 4. Use data visualization tools to transform complex data into clear and intuitive charts, effectively presenting trends and changes in key ad metrics. Regularly compile detailed data reports to comprehensively interpret advertising performance, including metric achievements, issue analysis, and improvement suggestions. 5. Actively support the product and engineering teams in optimizing ad delivery tools and data infrastructure to enhance the efficiency of performance advertising.

1. 负责销售全流程数据监控、分析工作，洞察业务增长点，并能及时定位和预警业务存在的问题和风险点，提供策略方向和改善建议，建设数据报表，推进业务数据产品的建设，提升销售及运营团队的运行效率； 2. 重点专项分析：根据数据分析得出的相关分析结果，协同内外部资源，推进重点项目销售侧落地并不断复盘迭代拿结果； 3.深入了解销售业务，持续跟进业务动作，建立多维度业务策略诊断体系，发现和定位当前业务存在的问题，为业务决策提供支撑。 1. Responsible for sales of the whole process of data monitoring, analysis, insight into business growth points, and can timely locate and early warning of business problems and risk points, to provide strategic direction and improve the proposal; construction of data reports, to promote the construction of business data products, to enhance the operational efficiency of the sales and operations team. 2. Focus on special analysis: based on analysis results derived from data, collaborate with internal and external resources to promote key projects and drive sales. Continuously review and iterate to improve the results. 3. In-depth understanding of the sales business, continue to follow up on business actions, establish a multi-dimensional business strategy diagnosis system, discover and locate the current business problems, and provide support for business decision-making.

1.Based on data analysis and business understanding, provide in-depth analysis and professional advice and information input for key business decisions; 2.Improve the business's operational analysis system, refine input and output indicators, perfect the breakdown and operational monitoring of business team goals, produce special reports, and provide business insights; 3.Collaborate with product, research, operations, and business teams, oriented towards business value creation, and drive the implementation of key projects. 1.基于数据分析和业务理解，输出深度分析，为业务的关键决策提供专业意见和信息输入 ； 2.完善业务的经营分析体系，包含输入、输出指标，业务团队目标监控和经营监控，并从中产生洞察，指导业务经营，输出专项报告，提供业务洞察； 3. 联动产、研、运和业务团队，以业务价值创造为导向，推动关键项目进行落地。

1. 负责销售全流程数据监控、分析工作，洞察业务增长点，并能及时定位和预警业务存在的问题和风险点，提供策略方向和改善建议； 2.深入理解业务经营规划和业务模式，通过销售绩效考核与激励方案的设计，建立与业绩目标和经营导向高度契合的正向驱动机制，保障业务目标达成； 3.建设数据报表，推进业务数据产品的建设，提升销售及运营团队的运行效率。 1. Responsible for end-to-end sales data monitoring and analysis, identifying business growth opportunities, promptly detecting and alerting potential issues/risks, and providing strategic recommendations for improvement. 2.Gain a deep understanding of the business operational strategy and model, and design sales performance evaluation and incentive programs to establish a positively-driven mechanism that aligns closely with performance goals and operational objectives, ensuring the achievement of business targets. 3.Build data dashboards/reports, drive the development of business data products, and enhance the operational efficiency of sales and operations teams.