美团Product Operation Expert

职责关键词：AUM增长、存款增长、理财成长、高净值/大额用户运营 1、【增长策略制定与落地】基于用户资产、金融交易行为，制定C端用户的存款增长策略，配合开展用户分层运营、权益与增长方案落地，参与增长路径的梳理与优化，确保策略贴合业务目标，助力增长指标的达成 2、【数据监控与分析】数据分析能力，包含用户增长相关数据（如存款规模、户均存款成长、召回效率）的日常监控、统计与深度分析，基于数据洞察发现增长机会点，及时反馈策略执行效果并提出优化建议 3、【增长项目落地支持】主导推进增长工具、营销能力的落地执行，协助协调资源、跟进项目进度，确保项目按计划完成 4、【用户与市场调研】推动本地协作团队开展用户行为调研、市场竞品调研，收集用户反馈与市场信息，为增长策略优化提供数据支撑 5、【实验与优化辅助】设计A/B测试方案，参与实验执行与结果分析，配合优化增长策略，提升转化效率与用户体验。 6、【跨部门协同配合】与上下游团队紧密协作，推动重点项目平稳上线，实现跨团队资源整合与目标达成

负责闪购业务用户端、商家端、履约端及 Picker 端全链路产品的业务策略制定与落地推进，统筹各端产品需求优先级，推动从需求定义到上线交付的全流程闭环 Responsible for the business strategy formulation and implementation of end-to-end products for grocery users side, merchants side, delivery side and Picker side Coordinate the priority of product requirements across all ends and drive a full-cycle process from requirement definition to上线 delivery. 主导品类库与商品库从0到1的搭建，设计商品信息标准化体系与数据模型，建立商品全生命周期管理流程，确保品类架构可扩展、数据质量可控 Led the从零到1 construction of category库 and item库, designed the standardized system for item information and data models, established a lifecycle management process for items, ensuring scalable category architecture and controllable data quality. 深入理解技术架构与系统能力，能独立与技术团队进行方案评审与技术可行性评估，推动业务需求高效落地，必要时能参与产品原型设计与技术方案对齐 Deeply understand the technical architecture and system capabilities, independently conduct solution reviews and technical feasibility assessments with technical teams, drive efficient implementation of business requirements, and participate in product prototype design and technical alignment when necessary. 基于业务数据驱动产品迭代决策，建立核心业务指标监控体系，通过数据分析定位产品与运营瓶颈，输出产品优化方案并推动跨团队协作落地 Leverage business data to drive product iteration decisions, establish core business metric monitoring systems, identify product and operational bottlenecks through data analysis, generate product optimization proposals, and facilitate cross-team collaboration for implementation. 搭建业务运营标准与 SOP，沉淀可复用的产品运营方法论，从0到1建立团队协同机制，支持业务规模化复制 Establish business operation standards and SOPs, consolidate reusable product operational methodologies, build team collaboration mechanisms from scratch to support business scale

1. 主导后台产品优化项目，提升沙特地区CRM的运营效率与系统可扩展性。 2. 分析系统瓶颈，协同产研团队设计并实施流程改进方案。 3. 建立数据驱动的评估体系，持续优化商家及供应链运营效能。 4. 推动自动化工具落地，减少人工操作环节，提升整体组织效率。 5. 跨部门协作，确保后台功能迭代与业务目标及用户需求对齐。 ------ 1. Led the backend product optimization project to enhance operational efficiency and system scalability of the CRM in Saudi Arabia. 2. Analyzed system bottlenecks and collaborated with product and engineering teams to design and implement process improvement solutions. 3. Established a data-driven evaluation framework to continuously optimize merchant and supply chain operations. 4. Promoted the implementation of automation tools to reduce manual processes and improve overall organizational efficiency. 5. Facilitated cross-departmental collaboration to ensure backend feature iterations align with business goals and user needs.

• Holistic Business Operations (B2B & B2C): Manage and optimize day-to-day commercial operations across both Direct-to-Consumer E-commerce platforms (e.g., Tmall, JD, Douyin) and B2B distribution channels. Ensure seamless integration between supply chain, marketing, and sales to achieve revenue and profitability (P&L) targets. Holistic Business Operations (B2B & B2C): • Channel BD & Expansion: Lead proactive Business Development efforts to unlock new retail and distribution partnerships. Act as the primary driver for CPX's expansion into new areas, identifying key local distributors, establishing cross-border e-commerce setups, and building a sustainable regional footprint. Channel BD & Expansion: • Own Channel Strategy & Planning: Define and execute comprehensive annual and quarterly business plans across all channels. Tailor promotions, product assortments, and commercial strategies based on distinct platform rhythms (e.g., Double 11, 618) and regional market nuances. Own Channel Strategy & Plannin • Manage Key Partnerships: Lead Riot’s business relationships with strategic domestic partners (e.g., Tencent, major e-comm platforms) and newly acquired partners. Work with key accounts to plan CPX x Publishing/Marketing events that cover major game beats every year. Manage Key Partnerships: • Drive Campaigns & Commercial Performance: Plan and execute integrated commercial campaigns. Collaborate with the broader CPX marketing and creative teams to ensure communication and promotion strategies hit ROI objectives across both B2B and B2C landscapes. Drive Campaigns & Commercial Performance: • Operational & Execution Excellence: Manage external agencies, e-commerce Trade Partners (TPs), and customer service teams to ensure high-quality delivery. Establish operational SOPs that align with Riot’s premium standards for player experience. Operational & Execution Excellence: • Integrate Product, Content & Commerce: Collaborate with product teams, merchants, and KOLs/influencers to deliver cohesive campaigns that convert and engage players, bridging the gap between physical goods and digital IP. Integrate Product, Content & Commerce: • Analyze & Optimize Performance: Provide regular performance reporting across all business units. Generate actionable data insights and drive agile optimizations (“read & react”) to improve sales conversion, channel health, and overall business results. Analyze & Optimize Performance: • Support player-facing experiencesPartner with Publishing, Esports, and regional teams to support offline events and merchandise experiences that deepen player engagement. Support player-facing experiences