美团Marketing Partnership Manager

1. Communicate with external partners/creators to convey our marketing messages to their audience, activate strategic collaboration and manage our relationship with them. 2. Grow our network of creators and KOLs to expand both awareness and conversion of our products. Help elevate and diversify our promotion into more specific communities and regions. 3. With combined understanding of products - target audience - content production - marketing skills, work with creators to produce videos on social media platforms in promotional purposes. 4. Work with broader stakeholders in English speaking countries to reach more target audience and build up brand image in the community. 5. Leverage company internal resources like budget and team work, together with external resources like creator networks and value exchanges to creatively achieve the goal of market growth. Potentially career growth to manage large collaborations and to manage our promotion for one of the vertical communities.

About the Role We are seeking a commercially driven and hands-on Marketing Executive to support the growth of our Australian market. This role will focus on expanding strategic collaboration channels, managing external speakers, and delivering end-to-end marketing campaigns that drive measurable growth outcomes. Key Responsibilities： - Partnership & Channel Development - Identify and develop new partnership opportunities with: - Financial institutions - Cross-industry organisations - Financial educators, KOLs, and industry speakers - Lead negotiations and execution of co-hosted events and marketing collaborations - Build and maintain long-term strategic partner relationships - Speaker & Content Management Oversee and guide external speakers to ensure: - Clear seminar structure and logical content flow - Delivery of high-quality financial educational content - Effective integration of our product value propositions - Ensure content aligns with compliance and regulatory requirements - Campaign & Event Execution - Deliver end-to-end marketing campaigns across multiple channels and venues — from concept and planning through to launch, optimisation, and reporting - Support offline seminars, webinars, and co-branded events - Track performance metrics and contribute to campaign analysis and reporting Marketing Content & Materials - Collaborate with the marketing team to develop campaign materials tailored to different customer segments - Ensure all marketing materials meet brand guidelines and compliance standards General Marketing Support - Provide administrative and coordination support for marketing initiatives - Manage vendors, agencies, and external stakeholders

- Work with global and CN sales/product team to align LATAM (Mexico, Brazil) key business priorities and translate into marketing material to recruit new sellers from China. - Plan and implement go-to-market strategies to drive market place awareness, Seller launch, product enrollment and Seller success - Create/translate marketing contents into various content tools (success stories, pitch decks, flyers, videos) for Seller engagement and education - Create innovative and scalable marketing campaigns, including Launch Initiatives, Annual Seller Conference, content marketing and social marketing programs - Work with marketing team to identify and activate all necessary online and offline marketing channels to deliver key messages and campaigns - Drive CN Seller insights generation for sales/product team to optimize the product offerings - Design and track marketing metrics, always seeking ways to improve - Ongoing communications on marketing progress and results with global and CN stakeholders

1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.