美团商品运营-品类运营（非食）
任职要求
1、3年以上非食品类线上运营经验，有美妆个护家居家清母婴户外运营经验优先 2、有良好的品类用户洞察力，掌握品类运营基本方法，深入细节 3、良好的多…
工作职责
岗位职责： 1、驱动非食品品类交易额占比提升 2、业务扩展期持续孵化新品类，建立用户认知，培养购买习惯 3、策划线上品类活动，合理使用资源，优化展陈与活动，提升曝光与访购 4、联合采购与供应商，策划营销活动，促进品类心智与销售结果 5、为各个新品类制定培养成长计划，驱动整合营销资源等外部资源，完成品类目标 Job Responsibilities: 1. Drive an increase in the proportion of transaction value generated by non-food categories 2. Continuously incubate new categories during the business expansion phase, build user awareness and cultivate purchasing habits 3. Plan online category campaigns, utilise resources effectively, optimise displays and promotions to boost visibility and drive traffic to the store 4. Collaborate with procurement and suppliers to plan marketing campaigns, thereby enhancing category perception and driving sales results 5. Develop growth plans for each new category, leverage integrated marketing resources and other external resources to achieve category targets
岗位职责： 1、品类规划与运营管理： 负责指定品类的商业规划和市场分析，识别市场趋势与消费需求，制定并实施品类提升策略； 开展全面市场调研，优化商品结构，孵化新品，打造畅销产品，建立标准化的商品运营流程； 2、营销活动策划与执行： 结合用户需求，策划并执行时令活动和重点商品的营销推广，构建高效的展销场景； 利用平台和供应商资源最大化销售成果，通过即时复盘不断优化策略，提高用户认知度和满意度； 3、业务核心数据管理： 监控关键用户体验（UE）模型数据如客单价、订单量、毛利率和损耗率，确保商品经营的持续成功； 快速响应并解决业务团队的挑战，优化工作流程和方法； 4、策略制定与跨部门协同： 依据公司战略，制定分仓型营销策略，涵盖商品促销、营销活动及内容策略。 深入理解用户需求，规划重要节假日的平台活动，提升用户价值和留存率。 5、项目管理与效能提升： 主导跨部门协作，全程监控项目进展，复盘总结活动成效，推动策略、产品和业务流程的持续改进； Job Responsibilities: 1. Category Planning and Operations Management: Responsible for commercial planning and market analysis of designated categories, identifying market trends and consumer demands, formulating and implementing category enhancement strategies; Conducting comprehensive market research, optimising product portfolio, incubating new products, creating bestsellers, and establishing standardised product operations processes; 2. Marketing Campaign Planning and Execution: Planning and executing seasonal promotions and key product marketing initiatives aligned with user needs, constructing effective sales scenarios; Leverage platform and supplier resources to maximise sales outcomes, continuously refine strategies through real-time reviews, and enhance user awareness and satisfaction; 3. Core Business Data Management: Monitor key user experience (UE) metrics including average order value, order volume, gross profit margin, and wastage rate to ensure sustained product operation success; Rapidly address and resolve challenges faced by business teams, optimising workflows and methodologies; 4. Strategy Formulation and Cross-Departmental Collaboration: Develop warehouse-specific marketing strategies aligned with corporate objectives, encompassing product promotions, marketing campaigns, and content strategies. Gain deep insights into user needs to plan platform activities for major holidays, enhancing user value and retention rates. 5. Project Management and Efficiency Enhancement: Lead cross-departmental collaboration, monitor project progress throughout, conduct post-event reviews to summarise outcomes, and drive continuous improvement in strategy, product, and operational processes.
1、深入调研行业及市场信息，洞察商家供给及用户需求变化的规律及趋势，完善商品结构，打造爆品/新品，沉淀可复制的标准化商品运营流程； 2、洽谈品类/品牌充分利用平台及自有资源，打造各类营销活动，并协助输出活动方案及复盘结果，以提升品类、品牌的用户认知及销售结果； 3、关注业务的UE模型的核心数据，包括客单价、单量、毛利、损耗等，对商品经营结果负责。及时快速的响应、解决相关业务团队的问题，优化工作流程及工作方法。
1、商品运营：深入调研行业及市场信息，洞察商家供给及用户需求变化的规律及趋势，完善商品结构，打造爆品/新品，沉淀可复制的标准化商品运营流程； 2、活动运营：洽谈品类/品牌充分利用平台及自有资源，打造各类营销活动，并协助输出活动方案及复盘结果，以提升品类、品牌的用户认知及销售结果； 3、关注业务的UE模型的核心数据，包括客单价、单量、毛利、损耗等，对商品经营结果负责。及时快速的响应、解决相关业务团队的问题，优化工作流程及工作方法。
1.肉禽蛋商品运营：深入调研行业及市场信息，洞察供给端及用户需求变化的规律及趋势，完善商品结构，打造爆品/新品，沉淀可复制的标准化商品运营流程。 2.活动运营：洽谈品类/品牌充分利用平台及自有资源，打造各类营销活动，并协助输出活动方案及复盘结果，以提升品类、品牌的用户认知及销售结果。 3.关注业务的UE模型的核心数据，包括客单价、单量、毛利、损耗等，对商品经营结果负责。 4.及时快速的响应、解决相关业务团队的问题，优化工作流程及工作方法。