美团Merchant Strategy Expert

Key Responsibilities 1.Business Analysis & Strategy: Monitor core KPIs (GMV, AOV, Order Frequency, etc.), identify growth bottlenecks, and provide actionable insights to local leadership. 2.Operational Optimization: Design and refine operational workflows for the marketplace (Supply/Demand balance) to improve delivery efficiency and user experience. 3.Data Management: Build data dashboards and use SQL to track campaign performance. 4.Project Management: Lead end-to-end operational projects. 5.Cross-Functional Collaboration: Act as the bridge between local sales teams, global product teams, and etc. 6.Merchant & Campaign Management:Develop strategies to improve merchant quality and design promotional activities that maximize platform efficiency.

What You'll Do Merchant Operations: Work closely with commercial teams to identify key operational opportunities and reduce defects, driving continuous improvement across the merchant base. End-to-End Project Management: Lead cross-functional projects from scoping to delivery, using structured project management methods to plan & execute key projects idenpendently toward clear business goals. Problem Solving: Identify root causes of risks and opportunities, develop multiple actionable solutions, and evaluate tradeoffs to recommend the best path forward. Process Optimization: Execute, optimize, and scale core analyses and processes — establishing standardized workflows that improve team efficiency and are regularly reviewed for performance. Product & Tool Development: Identify merchant needs and pain points; partner with product and Product teams to support the implementation from merchant/sales-side tools and capabilities that improve online operational efficiency. Cross-Functional Collaboration: Partner with commercial teams to understand pain points and identify system and process improvements with local & global team members.

- 对商户的数量，活跃与单产负责 - 签约规划：分析商户表现，识别并规划商户在不同维度下的增长方向，引导BD团队高效获取价值商户。 - 运营政策：通过运营政策调整，引导商户实现高质量的信息呈现，解决商户问题，促进商户活跃与单产提升，确保商户在平台健康运营。 - 商户营销：制定商家营销策略，撬动商家补贴资源投入，联动BD团队推动落地。 - 蜂窝竞争：建立作战地图，制定优质商户独家策略，商户活动对标，提升蜂窝市占。 - 目标与预算：规划预算分配，通过建议目标，建立与配合部门的联动，评估与复盘策略效率。 - 协同配合：与D侧协同供需平衡，优化配送体验。

Job Responsibilities 1. Review documents and information provided by merchants to ensure accuracy before the store goes live. 2. Upload and verify merchant account details, ensuring all information is complete, correct, and processed efficiently. 3. Check merchant qualifications according to company rules. 4. Review other applications submitted by business colleagues or merchants. 5. Organize and manage store photo-taking services. 6. Organize and manage merchant-related files and materials. 7. Complete other review and support tasks assigned by your leader. 8. Work according to a shift schedule (5x2), including night shifts and weekends. 9. Collaborate with Operations, Product, and other relevant teams to support merchant onboarding and resolve related issues.