美团Merchant Operations Manager
任职要求
Experience: At least 5 years of professional experience in merchant operations, delivery roles, logistics, business operations, strategy operations, or related field. End-to-End Ownership: Demonstrated ability to lead projects from conception through execution, coordinating across strategy, product, and operations teams to deliver results idependenindependentlyon Excellence: Ability to manage and prioritize complex workstreams, collaborate across teams, and deliver results in a fast-paced, evolving environment while maintaining high standards. Data-Driven Mindset: Ability to make strategic decisions based on data analysis. Comfortable working deeply with data while maintaining a big-picture perspective. Strong critical thinking and analytical skills, with ex…
工作职责
What You'll Do Merchant Operations: Work closely with commercial teams to identify key operational opportunities and reduce defects, driving continuous improvement across the merchant base. End-to-End Project Management: Lead cross-functional projects from scoping to delivery, using structured project management methods to plan & execute key projects idenpendently toward clear business goals. Problem Solving: Identify root causes of risks and opportunities, develop multiple actionable solutions, and evaluate tradeoffs to recommend the best path forward. Process Optimization: Execute, optimize, and scale core analyses and processes — establishing standardized workflows that improve team efficiency and are regularly reviewed for performance. Product & Tool Development: Identify merchant needs and pain points; partner with product and Product teams to support the implementation from merchant/sales-side tools and capabilities that improve online operational efficiency. Cross-Functional Collaboration: Partner with commercial teams to understand pain points and identify system and process improvements with local & global team members.
● You will shape O2O’s product assortment and seller ecosystem—defining category strategies while partnering with both large and small merchants to deliver a reliable, diverse product catalog. ● Key Responsibilities ○ Define category-specific product pools (fresh, pantry, beauty, FMCG, etc.) and set selection, pricing, and rotation strategies. ○ Curate bestseller lists, seasonal bundles, and scenario-based assortments (e.g., “Family Dinner Kit”). ○ Serve as the primary partner for key account, enabling joint assortment planning, inventory alignment, and promotions. ○ Equip sellers with SaaS toolkits, operational playbooks, training, and performance dashboards. ○ Monitor seller health metrics (stockouts, ratings, fulfillment speed) and drive continuous improvement.
1. 对Keeta 外卖业务商家侧运营提供数据分析和数据支持。Provide data analysis and data support for merchant-side operations of Keeta's food delivery business 2. 与业务运营团队、前线团队、数据团队等协同方紧密合作，基于商家运营的需求，产出不同业务运营场景下的指标体系和运营策略。Work closely with both internal and cross-functional teams, identify business needs and build scalable indicator systems for different operation scenarios. 3. 通过数据深度分析，和业务团队一起深入挖掘和洞察商家的需求，定位业务关键机会。Through in-depth data analysis, collaborate with the business team to deeply explore and gain insights into merchant needs, identifying key business opportunities. 4. 参与业务侧专项，对项目提供数据分析支持，推动项目的落地，并对项目结果共同负责。Participate in operation key projects, provide data analysis support for projects, promote project implementation, and share responsibility for project results.
- 对商户的数量，活跃与单产负责 - 签约规划：分析商户表现，识别并规划商户在不同维度下的增长方向，引导BD团队高效获取价值商户。 - 运营政策：通过运营政策调整，引导商户实现高质量的信息呈现，解决商户问题，促进商户活跃与单产提升，确保商户在平台健康运营。 - 商户营销：制定商家营销策略，撬动商家补贴资源投入，联动BD团队推动落地。 - 蜂窝竞争：建立作战地图，制定优质商户独家策略，商户活动对标，提升蜂窝市占。 - 目标与预算：规划预算分配，通过建议目标，建立与配合部门的联动，评估与复盘策略效率。 - 协同配合：与D侧协同供需平衡，优化配送体验。
1. Responsible for the development and operation of regional chain brands, driving user acquisition and scale growth for assigned brands, leading the team to execute the company's sales strategies, and achieving performance targets. 2. Promote deep collaboration between regional chain brands and the platform in areas such as brand marketing, promotional activities, and user operations, enhancing the partnership and stickiness between the brands and Keeta. 3. Based on the characteristics of the food and beverage industry, develop a deep understanding of categories and brand operation models, identify business development opportunities, and formulate tactical plans covering (but not limited to) growth, marketing, user experience, and membership programs to strengthen Keeta’s influence within the industry. 4. Establish strong communication with the delivery department, acting as a bridge between brands and the platform’s delivery operations, and work collaboratively to continuously optimize the brand delivery service experience. 5. Fully leverage personal work potential, gather frontline marketing information, user feedback, and local market dynamics to provide valuable insights and references for the company's decision-making.