美团Marketing Campaign Expert

工作描述

Qualifications
1.5+ years of marketing/campaign operations experience in e-commerce, food delivery, or local lifestyle platforms; e-commerce and food delivery campaign backgrounds preferred.
2.Strong data capabilities: proficient with BI/SQL tools; able to independently perform metric decomposition, root-cause analysis, and campaign review reports.
3.Deep understanding of both supply and users: solid grasp of merchant operations logic (pricing, subsidies, category mix); merchant recruitment or merchant operations experience is a plus; hands-on experience with user segmentation, lifecycle operations, and voucher mechanics design.
4.Goal-oriented: able to break down ambiguous business problems into quantifiable metrics and actionable plans; comfortable with fast pace and high pressure.…