美团Campaign marketing expert
任职要求
1.Educational Background:Bachelor’s degree or higher. Experience in overseas market growth, operations, or communications is preferred. 2. Work Experience:Over 3 years of experience in user operations or integrated marketing. Experience in local O2O or e-commerce platform campaign operations is a plus. 3.International Marketing Experience:Experience in planning and operating large-scale international consumer marketing campaigns is preferred (e.g., Black Friday, Christmas, Double 11, etc.). 4. Familiar with local mainstream social/O2O/e-commerce platform marketing tactics (e.g., Instagram trends, WhatsApp viral campaigns, local e-commerce promotional tools, etc.). 5. Language Proficiency:Native communication skills in the local language (preferred). Proficient in business English comm…
工作职责
1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc. 2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes. 3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday). 4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities. 5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies. 6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools. 7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.
Job Description:Trip.com is seeking a talented and creative Brand Marketing Manager to enhance our global brand presence. We are looking for a strategic thinker with a passion for travel and a proven ability to create compelling brand narratives based in Shanghai. If you have a strong background in brand marketing and are ready to take on new challenges, we want to hear from you.Key Strategic Brand Management:1.Implement global brand strategy that relates to local insight and business goals and drive brand awareness, engagement, and desirability for the Trip.com brand.2.Develop an in-depth understanding of global market, project related markets, business, target audience, competitive scenes, and latest trends for continuous evolution of brand strategy for the Trip.com brand.3.Implement global brand guidelines to ensure brand consistency and integrity across all marketing channels and touchpoints.4.Develop guideline for specific long-term branding project in line with brand guideline, and manage across all marketing channels and touchpoints. Foster synergy with internal teams and represents global brand team. Brand Marketing Campaign Management1.Collaborate with internal teams and external agencies to produce creative content that resonates with our target audience.2.Design and implement high-impact, multi-channel marketing campaigns, leveraging both traditional and digital media.3.Negotiate effectively with media partners to secure the best rates and placements for advertising campaigns.4.Utilize data-driven insights to optimize marketing efforts and drive brand growth.5.Stay ahead of industry trends, competitor activities, and consumer behavior to inform strategic decisions.6.Manage marketing budgets efficiently, ensuring maximum ROI.Brand Partnership Marketing Management1.Identify brand partnership opportunities with internal and alliance travel partners leveraging Trip.com branding resources to drive business incremental. 2.Develop partnership methodology and SOP in the interest of different travel partners and internal stakeholders.3.Negotiate with internal and external stakeholders for maximized business performance.4.Implement partnership project with efficiency, quality and optimization.
• Write and deliver the marketing strategy for campaigns and promotions at Retail; drive the end-to-end process to ensure work is executed flawlessly, on time • Collaborate with cross-functional teams including Product Marketing, Marcom, Digital Merchandising, PR, Legal, Operations and Finance, to ensure ongoing alignment of strategies and messaging that meet business objectives • Partner across the organization to develop innovative ways to drive traffic and reach for maximum marketing impact, leveraging paid, owned and earned media channels • Track and report on key campaign metrics, identify trends to understand what’s driving performance, spotlight opportunities and recommendations for improvement
• Relationship management: build/maintain with merchants’ marketing & growth team and higher management level. • Drive merchant growth：find marketing collaboration opportunities with Key merchants, initiate the proposal, bargain for resources from merchant side and payment channel side and implement to drive payment growth. • Optimize campaign performance: Through data tracking and analysis, to formulate actionable strategies, develop enhanced product or change UI/UX design to improve marketing driven revenue. • Collaborate cross-functionally: with product and operational teams to support growth opportunities for key partners. • Integrated marketing campaign: base on the industry knowledge and current trend to initiate comprehensive co-brand marketing plan and facilitate the iconic campaign to build industrial reputation and help pitch new merchants.
- Develop and execute marketing strategies aimed at increasing our turnkey asset management platform (TAMP) TradingFront business market share, improving customer engagement, and achieving high ROI - Create and lead a lifecycle management module to increase retention of institutional clients on TradingFront. - Build and manage strategic partnerships with asset management firms to drive business growth, collaborating with industry stakeholders to expand TradingFront’s reach. - Plan and execute quarterly events to promote brand awareness and build strong relationships with institutional clients - Brainstorm and implement offline marketing initiatives aimed at driving institutional sales and revenue growth - Regularly monitor and assess marketing campaign performance, making adjustments to optimize results and maximize ROI - Conduct strategic competitor analysis and market research to inform business strategy and identify growth opportunities - Lead the creation and implementation of SEO-driven marketing content, to grow institutional clients' traction on TradingFront - Author thought-leadership articles to position the platform as a leader in the institutional finance space