小米AIoT GTM
任职要求
1. Bachelor or graduate degree 2. Proficient in English, Russian is a plus 3. Willingness to work overseas, resilience to work under pressure 4.…
工作职责
1. Understand market and competitive, as well as our strength and opportunity 2. Make GTM plan for ecosystem new product launch in 4P perspective 3. Lifecycle price and PSI management 4. Co-work with local sales/ marketing/ retailer team to realize strategy 5. Responsible for monthly and yearly SI SO target
1.负责电商渠道手机/AIOT品类生命周期销售管理，包括新品/大促/尾货等关键节点 2.对齐整体品类节奏，结合电商平台渠道情况，明确产品组合/首销方案并推动落地执行 3.承接专项项目，拉通内外部各环节资源，协作GTM、市场等各职能部门完成项目落地，并及时总结复盘
1. 生态链 智能小家电：清洁电器（扫地机、吸尘器、洗地机、除螨仪）、环境电器（空净、风扇、加湿、除湿等）、厨房电器（空气炸锅、电饭煲等）、个护（电动牙刷、吹风机等）新品上市操盘、制定新品的爆品方案实施策略及落地以及渠道管控。 2. 对接总部区域市场、商务等部门资源，落地总部输出的一线输出打法和渠道策略，深入研究市场及竞品，负责产品整个生命周期管理 3. 产品核心卖点提炼及协助制定传播策略：拉通区域本地销售，零售，MKT等部门实施产品上市策略 4. 产品定价及进销存管理：最大化产品收益，维持市场秩序及进销存管控 5. 产品营销费用管理：营销资源匹配产品策略，确保产品可持续热度，最大化投入产出 6. 跟进区域经营目标：对区域和国家指导资源分配，聚焦重点市场，打法落地执行，达成销售指标
Job Description: 1. Set the overall sales strategy, ensure product launch readiness; Manage the quarterly and long-term business planning; 2. Responsible for meeting the product category’s sales and margin guidelines; Drive decisions for the product portfolio to define market opportunities and to develop a product launch and life-cycle strategy; Combining strategy, planning, and P&L support, as well as day to day execution; 3. Responsible for conducting market/competitive/industry analysis; Analyze data to guide/develop business planning and promotional strategy; Run simulations based on analysis and promotion plans to develop forecasts for program costs; 4. Drive commercial discussions, channel readiness, product sell in/ sell out/ sell through, and execution; Managing all partnerships with distributors and channels 5. Work cross-functionally with product, marketing, finance, sales and supply chain to develop local business;
1. 根据AIoT业务发展策略，拉通总部资源，支持区域完成收入和利润目标； 2. 产品规划：紧密配合总部的产品团队，制定产品路标规划，包括跟进产品定义、新品竞争力分析、新品导入及产品迭代计划等； 3. 新品上市管理：根据各产品目标定位和业务需求，组织制定新品上市方案，拉通IPMS流程，保障新品顺利上市； 4. PSI管理：分析SI、SO、激活数据，定期按需输出准确FCST，确保库存周转健康； 5. 控货控价管理：通过量价管理，最大化产品收益，负责产品的发货管控与价格管控； 6. 西欧、东北欧、中东、非洲区域培养，定期外派，服从全球调配。