小米Market Planning Specialist
任职要求
1. Outstanding creative planning and marketing skills, well-versed in social media resource strategies. 2. Possess comprehensive capabilities in the marketing of consumer electronics products. 3. Passionate about smart home appliances and 3C products, with preferable r…
工作职责
1. Follow up on the launch of smart home appliances products (categories or individual items), and organize resources for market operations. 2. Develop and execute marketing strategies based on product demands. 3. Establish a complete marketing deployment chain by coordinating products, markets, sales, internal and external channels or departments. 4. Outstanding communication and coordination skills, capable of internal and external collaboration to undertake project responsibilities.
· Deeply understand user needs, align with business development strategies and objectives, and design various marketing activities focused on product value with the goal of user growth, creating impactful brand events and communications. · Possess the ability to plan online content, marketing activities, and offline event marketing; enhance user scale through the planning of A+ themed marketing events, responsible for user acquisition and conversion effectiveness. · Have rich project experience, capable of independently managing project strategy, creativity, execution, and communication from 0 to 1. Demonstrate excellent cross-team collaboration skills, able to engage with design, product, technology, algorithm teams, and external partners to efficiently drive strategy implementation.
You will be responsible for one of the following areas: Order Fulfillment: Coordinate sales forecasts with order entry; optimize supply resource allocation; manage order commitments, demand changes, and logistics shipments; resolve supply exceptions. Supply Planning: Evaluate market demand and project progress; develop production and delivery plans; identify material supply risks to ensure readiness and on-time delivery. Procurement Execution: Place purchase orders and track supplier schedules; identify delivery risks and close supply-demand gaps. Logistics Management: Design and implement logistics solutions; optimize international logistics networks and warehouse layouts to improve efficiency. Customs Compliance: Coordinate with internal teams and customs brokers; adjust trade strategies to enhance operational efficiency and compliance. Regional Supply Chain Management: Oversee production allocation and demand fulfillment in overseas markets; manage inventory turnover and logistics networks, bridging global supply chain and regional operations.
You will be responsible for one of the following areas: Order Fulfillment: Coordinate sales forecasts with order entry; optimize supply resource allocation; manage order commitments, demand changes, and logistics shipments; resolve supply exceptions. Supply Planning: Evaluate market demand and project progress; develop production and delivery plans; identify material supply risks to ensure readiness and on-time delivery. Procurement Execution: Place purchase orders and track supplier schedules; identify delivery risks and close supply-demand gaps. Logistics Management: Design and implement logistics solutions; optimize international logistics networks and warehouse layouts to improve efficiency. Customs Compliance: Coordinate with internal teams and customs brokers; adjust trade strategies to enhance operational efficiency and compliance. Regional Supply Chain Management: Oversee production allocation and demand fulfillment in overseas markets; manage inventory turnover and logistics networks, bridging global supply chain and regional operations.
- Content Management: Lead the content planning and management for Middle East Market, ensuring content quality and attractiveness. - Keyword Research: Conduct market research and analysis, identify and analyze keywords, optimize website content, and improve search engine rankings. - SEO Project Planning and Execution: Develop reasonable measurement indicators based on data analysis and actual business situations. - Responsible for planning and executing SEO content operation projects, including content updates, website structure optimization, etc. Adjust marketing strategies in a timely manner, improve conversion rates, optimize channel marketing methods, and allocate resources reasonably for traffic and orders. - Competitor Analysis and Industry Trends Analysis: Analyze the strategies of other brands, formulate effective SEO directions to enhance website competitiveness. -Focus on industry trends, improve user activity, and identify new trends. - Task Execution: Execute various tasks assigned by the company and ensure efficient completion.