蚂蚁金服Ant International-Alipay+ Campaign Operations-Malaysia
任职要求
· Bachelor’s degree or above, with 8+ years of experience in brand marketing, market planning, integrated marketing activities, channel operations, user growth, content operations, etc., preferred; capable of independently completing brand promotion project planning. · Strong understanding of users and business insights, with brand sensitivity, awareness of industry marketing trends, and the ability to respond promptly and drive business growth. …
工作职责
· Deeply understand user needs, align with business development strategies and objectives, and design various marketing activities focused on product value with the goal of user growth, creating impactful brand events and communications. · Possess the ability to plan online content, marketing activities, and offline event marketing; enhance user scale through the planning of A+ themed marketing events, responsible for user acquisition and conversion effectiveness. · Have rich project experience, capable of independently managing project strategy, creativity, execution, and communication from 0 to 1. Demonstrate excellent cross-team collaboration skills, able to engage with design, product, technology, algorithm teams, and external partners to efficiently drive strategy implementation.
Join the Alipay+ Marketing Product Team, where we tackle a range of marketing needs and build up a toolkit of marketing solutions that can be applied across various projects. As a Marketing Product Manager on our team, you'll be driving the rollout and execution of grand promotional marketing solutions tailored for different industries. Partnering closely with industry operation teams, you'll support massive promotion campaigns on platforms like Alipay and more. This role requires a deep understanding of marketing strategies and the ability to take care of marketing tools from the drawing board to real-world impact. We provide our employees with a workspace brimming with challenges and growth opportunities. If you thrive in a fast-paced, high-demand setting and are itching to use creative solutions to drive business wins, come and be part of our team. Main Responsibilities: 1. Figure out what the industry operation teams need for their big promotional strategies and make it happen. 2. Help the operation teams get their campaigns up and running smoothly while working out smart marketing product solutions. 3. Cook up and spread around innovative marketing strategies and tools that get more users to hop on board and stay active. 4. Keep an eye on what's hot in the market, bring together resources from all over, grow our ability to market with pinpoint accuracy, and back up innovative business strategies.
About Alipay+: Alipay+ is a global cross-border mobile payment and marketing solution brought by Ant Group, the operator of Alipay—one of the world’s leading digital payment platforms. Launched in 2020, Alipay+ aims to simplify cross-border payments while facilitating seamless and scalable connections between global merchants, local payment methods, and consumers worldwide. It is designed to help merchants enhance their customer experience, reduce operational complexity, and tap into a diverse and growing pool of digital wallet users from various countries and regions. Why Join Alipay+? Global Impact: Collaborate within a diverse ecosystem of merchants, partners, and cutting-edge technologies to drive meaningful outcomes on a global stage. Innovative Leadership: Be at the forefront of digital payments and fintech, designing industry-leading cross-border campaigns. Dynamic Team Environment: Lead multicultural teams and tackle challenges with creativity, ambition, and a commitment to driving global user growth. Key Responsibilities: 1. Cross-Border Marketing Leadership Lead cross-border marketing campaigns that engage diverse consumer segments and business audiences across global markets Drive omnichannel initiatives, including digital marketing, social media, branding, OOH advertising, and IP/sports marketing Align marketing efforts with business objectives and industry trends through close collaboration with internal and external stakeholders 2. User Growth & Demand Generation Create and execute strategic initiatives to boost user acquisition, retention, and engagement for Alipay+ services Partner with operations teams to develop data-driven growth plans that deliver tangible results Leverage branding, creative advertising, and cross-community activations to scale user growth and engagement 3. Digital & Social Media Marketing Implement innovative social media strategies across platforms and regionally relevant networks Build and maintain strong KOL relationships to amplify campaigns and enhance social engagement 4. Branding and Creative Excellence Strengthen Alipay+ branding through culturally relevant, innovative campaigns that enhance brand recall and user preference. Ensure creative assets align with the dual purpose of solidifying brand identity and driving measurable user growth
1.洞察东南亚及澳大利亚、新西兰为目的地的跨境游市场趋势，主导以东南亚及澳新为目的地的，支付宝及A+钱包用户跨境游增长策略，协同重点行业商户和商圈，提升支付宝及A+钱包用户在所负责区域目的地出境游交易增长； 2.根据跨境游业务需求，结合平台/行业营销资源、节点及玩法，制定行业营销策略和营销方案，提升支付宝及A+用户用Alipay+跨境出游心智；通过产品化的方式实现用户的健康增长； 3.和区域BD紧密协同，根据区域特性，通过整合营销等方式，联合重点商户伙伴商户驱动业务健康增长 ● Analyze market trends for cross-border tourism targeting Southeast Asia, Australia, and New Zealand. Lead growth strategies for Alipay and A+ wallet users in these destinations to drive transaction growth in outbound travel within the region. ● Collaborate with key industry merchants and commercial areas to enhance cross-border travel experiences for Alipay+/A+ wallet users. ● Develop tailored marketing strategies and campaigns by leveraging platform/industry resources, seasonal opportunities, and innovative engagement models to strengthen Alipay+ as the preferred payment solution for cross-border travel. ● Drive user growth through productization initiatives and data-driven approaches. ● Partner closely with regional BD teams to design localized integrated marketing campaigns with key merchant partners, ensuring sustainable business growth.
1）负责蚂蚁国际旗下品牌传播的创意和视觉工作，基于洞察与策略进行创意发想与落地执行的品牌传播作业。包括视频广告、户外广告、新媒体传播等内容形态； 2）有系统性思考，可以为Alipay+ 的品牌广告，针对全球范围内丰富种类的物料渠道，做系统性梳理和归纳，形成规范化与标准化的作业流程，并沉淀出可量化复制的品牌相关视觉资产； 3）管理并对接供应商，基于高效的沟通给予明确的策略与创意方向及相关意见，并进行品质把控，确保所有外包内容高质量的产出效果； 4）产出业界高标准优秀案例，完成业务目标的同时也展现专业实力；