小米品类运营经理 Product Category Manager-零售专项

1、策划并执行电商平台级活动项目，包括大型购物节（如黑色星期五）、季节性促销（如夏季大促）及其他跨品类重点活动，推动全平台销售与生态增长； 2、管理端到端活动策略，涵盖促销补贴、卖家&创作者激励、内容增长及资源整合，统筹预算消耗与投资回报效率； 3、跨部门协同推进活动落地与优化，对接客户经理、达人经理及用户研究、公关、设计、产品、研发等职能团队； 4、基于活动数据表现分析，持续输出优化建议（如创新玩法、合作资源及提升活动效果的激活策略）。 1.Conceptualize, develop and execute e-commerce platform-level campaign projects, including major shopping festivals (e.g. Black Friday), seasonal campaigns (e.g. Summer Sale) and other major cross-category campaigns, responsible for platform-wide sales and ecosystem growth; 2.Manage end to end campaign strategies including promotion&subsidy, seller&creator registration, content growth and resource integration, manage budget consumption and ROI efficiency; 3.Collaborate and coordinate across stakeholders, including working with account managers, creator managers, and all other cross functional teams (e.g. user research, PR, designers, product team, R&D team etc) for campaign implementation and optimization; 4.Conduct data analysis on campaign performance and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance.

1. 全面负责所辖市场的整体业务战略与经营表现，推动GMV、用户规模和收入的可持续增长。 2. 制定并落地符合本地市场特点的业务规划，紧密对接全球目标，在市场进入、品牌定位和用户获取方面制定可执行策略。 3. 主导全链路用户增长工作，从流量引入、转化到留存复购，结合数据洞察、本地化营销渠道和产品适配，提升用户生命周期价值。 4. 主导所辖市场的品类规划，从用户需求，竞对，市场趋势等维度洞察行业机会并联动行业团队推进供给结构的优化与升级； 5. 与全球各职能团队（市场、产品、物流、政府事务等）紧密协作，确保关键项目高效执行，并根据市场反馈快速优化调整。 6. 监控核心业务指标，识别增长机会与潜在风险，持续优化运营策略、定价机制、促销活动及渠道合作模式。 1. Be responsible for the overall business strategy and performance in the assigned European market, driving sustainable growth in GMV, user base, and revenue. 2. Develop and execute localized business plans aligned with global objectives, with a strong focus on market entry, brand positioning, and customer acquisition strategies. 3. Lead full-funnel user growth initiatives — from awareness to conversion and retention — leveraging data insights, local marketing channels, and product localization. 4. Lead the category planning in the market, identify industry opportunities combine the user demands, competitors, market trends, and other dimensions, and collaborate with the category team to promote the optimization and promotion of the business structure. 5. Collaborate closely with global functions (marketing, product, logistics, government affairs) to ensure seamless execution of key initiatives and rapid iteration based on market feedback. 6. Monitor business KPIs, identify growth levers and risks, and drive continuous optimization across operations, pricing, promotions, and channel partnerships.

- Collaborate with both regional and departmental teams, developing, optimizing and standardizing the process and guidelines to be used across the regional teams in campaign area. - Analyze marketing and product data, identify product line improvement opportunity in campaign area. - Collaborate with departmental, regional teams as well as cross-functional teams, help shape product hooks, deals products to ensure the sustainable growth for product lines in campaign area. - Hold campaign team members accountable for campaign mechanism testing and learning. - Develop strong, cross-functional relationships across sourcing, product, BI, service and regional teams.

1. 负责欧洲自营商城销售运营，制定并执行销售增长策略，提升转化率与用户留存率；深度参与新品发布及大促活动策划，协同团队达成销量及GMV目标，对经营结果负责 2. 分析用户行为数据，洞察需求，优化产品展示、内容运营及用户体验，推动销售目标达成 3. 主导中高端产品销售突破，通过运营策略与平台产品功能迭代，持续优化体验，达成销量及经营指标 4. 负责商城整体经营结果，包括销量目标、中高端产品渗透率提升、以旧换新优化及用户满意度提升；协助“评价种草”项目，确保在欧洲3C品牌中最优 5. 基于用户需求与深度数据分析，推动内外部团队落地优化措施，提升用户满意度与销售转化率。