小米品类运营经理 Product Category Manager-零售专项

You will help build and maintain seller-facing and category operations products, enabling both large and small merchants to manage listings, inventory, and orders efficiently—while supporting data-driven assortment strategies. Key Responsibilities ● Contribute to the seller backend system, including product listing, pricing, inventory sync, order management, and settlement. ● Help design differentiated solutions: advanced workflows for large KA sellers and simplified tools for SMBs. ● Support category operations by implementing features like curated product pools, bestseller rankings, and scenario-based bundles. ● Develop self-service tools for sellers, such as performance dashboards, guided onboarding, and certification flows. ● Partner closely with ops and engineering teams to ensure accurate requirement translation, timely delivery, and measurable impact. 职位概述 您将参与 O2O平台商家端及商品运营相关产品的设计与维护，支持KA与SMB商家高效管理商品、库存与订单，并助力品类策略通过产品能力落地。 核心职责 ● 参与商家后台系统功能建设，包括商品发布、价格设置、库存同步、订单处理等模块； ● 协助设计面向不同规模商家的产品方案——为大型KA提供高阶作业支持，为中小商家提供轻量易用工具； ● 支持品类运营需求，如选品池管理、热销榜展示、场景化商品组合配置等功能实现； ● 开发商家自助工具，如数据看板、操作指引、认证流程等，提升商家使用效率； ● 与运营、技术团队紧密配合，确保产品需求准确理解、按时交付、效果可衡量。

1、策划并执行电商平台级活动项目，包括大型购物节（如黑色星期五）、季节性促销（如夏季大促）及其他跨品类重点活动，推动全平台销售与生态增长； 2、管理端到端活动策略，涵盖促销补贴、卖家&创作者激励、内容增长及资源整合，统筹预算消耗与投资回报效率； 3、跨部门协同推进活动落地与优化，对接客户经理、达人经理及用户研究、公关、设计、产品、研发等职能团队； 4、基于活动数据表现分析，持续输出优化建议（如创新玩法、合作资源及提升活动效果的激活策略）。 1.Conceptualize, develop and execute e-commerce platform-level campaign projects, including major shopping festivals (e.g. Black Friday), seasonal campaigns (e.g. Summer Sale) and other major cross-category campaigns, responsible for platform-wide sales and ecosystem growth; 2.Manage end to end campaign strategies including promotion&subsidy, seller&creator registration, content growth and resource integration, manage budget consumption and ROI efficiency; 3.Collaborate and coordinate across stakeholders, including working with account managers, creator managers, and all other cross functional teams (e.g. user research, PR, designers, product team, R&D team etc) for campaign implementation and optimization; 4.Conduct data analysis on campaign performance and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance.

1. 全面负责所辖市场的整体业务战略与经营表现，推动GMV、用户规模和收入的可持续增长。 2. 制定并落地符合本地市场特点的业务规划，紧密对接全球目标，在市场进入、品牌定位和用户获取方面制定可执行策略。 3. 主导全链路用户增长工作，从流量引入、转化到留存复购，结合数据洞察、本地化营销渠道和产品适配，提升用户生命周期价值。 4. 主导所辖市场的品类规划，从用户需求，竞对，市场趋势等维度洞察行业机会并联动行业团队推进供给结构的优化与升级； 5. 与全球各职能团队（市场、产品、物流、政府事务等）紧密协作，确保关键项目高效执行，并根据市场反馈快速优化调整。 6. 监控核心业务指标，识别增长机会与潜在风险，持续优化运营策略、定价机制、促销活动及渠道合作模式。 1. Be responsible for the overall business strategy and performance in the assigned European market, driving sustainable growth in GMV, user base, and revenue. 2. Develop and execute localized business plans aligned with global objectives, with a strong focus on market entry, brand positioning, and customer acquisition strategies. 3. Lead full-funnel user growth initiatives — from awareness to conversion and retention — leveraging data insights, local marketing channels, and product localization. 4. Lead the category planning in the market, identify industry opportunities combine the user demands, competitors, market trends, and other dimensions, and collaborate with the category team to promote the optimization and promotion of the business structure. 5. Collaborate closely with global functions (marketing, product, logistics, government affairs) to ensure seamless execution of key initiatives and rapid iteration based on market feedback. 6. Monitor business KPIs, identify growth levers and risks, and drive continuous optimization across operations, pricing, promotions, and channel partnerships.

- Collaborate with both regional and departmental teams, developing, optimizing and standardizing the process and guidelines to be used across the regional teams in campaign area. - Analyze marketing and product data, identify product line improvement opportunity in campaign area. - Collaborate with departmental, regional teams as well as cross-functional teams, help shape product hooks, deals products to ensure the sustainable growth for product lines in campaign area. - Hold campaign team members accountable for campaign mechanism testing and learning. - Develop strong, cross-functional relationships across sourcing, product, BI, service and regional teams.