小米AIOT GTM Intern
任职要求
1. 市场营销、工商管理、或相关专业本科及以上学历；
2. 熟悉市场分析工具和数据管理方法；
3. 思维敏捷，具备良好的学习能力、分析能力和解决问题的能力；
4. 优秀的沟通和团队协作能力，能够适应多任务工作环境；
5. 熟练掌握中文可优先录用；
6. 有志于实习期满后加入小米，成为小米正式员工。工作职责
1. 支持市场战略规划：根据市场调研和竞争分析，制定AIOT产品的GTM战略和计划；确定目标客户群、核心卖点和市场切入点。 2. 支持产品上市执行：负责新品发布活动，包括时间表制定、资源协调、预算管理等； 3. 协助数据分析和反馈：收集并分析市场数据、销售数据及消费者反馈，优化GTM策略；跟踪市场趋势，及时调整营销方案。 4. 完成导师交办的其他工作。
We are looking for an enthusiastic intern with a passion for innovation and communication who will be working as part of our team in supporting the Italian team across various tasks. As part of 6 month internship assignment within the Ecosystem Sales office, the student will be supporting the following task: - Working with sales operation to customize sales reporting, analyzing and consolidating raw sales data (Sell-in / Sell-out) - Working with the gtm manager to help on the new product launch. - Analyze e consolidate distribution reports as for days of supply, stock and other point of sales data.
Product launch support: Help adapt the product launch strategy developed by the international marketing team to local market needs; Help make decisions for the AIoT product portfolio to define market 0pportunities and develop product launch and lifecycle strategy; Combine strategy, planning and P&L support, as well as day-to-day execution; Conduct market/competitive/industry analyses; Follow-up of the annual promotional calendar and the execution of trade events.
Job Description: 1. Set the overall sales strategy, ensure product launch readiness; Manage the quarterly and long-term business planning; 2. Responsible for meeting the product category’s sales and margin guidelines; Drive decisions for the product portfolio to define market opportunities and to develop a product launch and life-cycle strategy; Combining strategy, planning, and P&L support, as well as day to day execution; 3. Responsible for conducting market/competitive/industry analysis; Analyze data to guide/develop business planning and promotional strategy; Run simulations based on analysis and promotion plans to develop forecasts for program costs; 4. Drive commercial discussions, channel readiness, product sell in/ sell out/ sell through, and execution; Managing all partnerships with distributors and channels 5. Work cross-functionally with product, marketing, finance, sales and supply chain to develop local business;
1. 根据公司市场战略，负责印尼市场白电产品的市场进入策略制定和执行，推动品牌在当地的渗透率和市场占有率提升； 2. 深入研究市场需求和趋势，了解并分析竞争对手动态，制定产品推广和营销计划； 3. 与销售、渠道、营销和产品等部门密切合作，确保跨部门资源整合及高效协作； 4. 建立并管理印尼市场的销售渠道，维护和拓展客户关系，提升品牌影响力； 5. 根据市场反馈和数据分析，持续优化产品定位、定价策略和营销方案，确保公司在印尼白电市场的竞争力。